Ya-Fen Chen

Experience

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  Eureka Image

  Sept 2003 - Jun 2006

  Exhibition Designer / Visual Designer / Store Designer

  Created brand expression and presented concept of advertising ideas; Created tradeshow booths including fit-out installation, styling design, visual merchandising and l events for local fashion brands; Created solutions for briefs by clients for seasonal campaigns; Collaborated with international advertising agencies for local point of purchase productions.

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  West Chin Architects

  Jun 2008 - Jun 2009

  Interior Designer

  Prepared construction documents for high-end residential projects and assisted building full-scale furniture prototypes for in-house furniture line.

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  Ora Studio

  May 2010 - May 2011

  Interior Designer

  Involved in all phases of high-end residential projects, including site survey, schematic design, construction document and specification.

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  RTKL

  Jul 2011 - Nov 2016

  Senior Interior Designer / Project Manager and Design Coordinator

  Involved in upscale mixed-use retail projects, including brands positioning, from concept, schematic design, design development, to furniture, fixtures and materials selection; Prioritized workload for teams, drafting weekly report to Directors and monitoring of execution; Reviewed project schedules and budgets; collaborated with advertising agencies, architecture teams and supported lighting and engineering consultants to adapt brand guidelines; Collaborated with client’s purchasing team and vendors; Created business performance driven design guideline and explored building technology. Show less

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  Buchan

  Jan 2017 - Jul 2019

  Associate Principal, Interior Design / Architecture and Design Coordinator

  Committed to collaboration with leading mixed-use retail developers, from brands positioning, concepts, technical development phase as complete design solutions from planning to build; Reviewed project schedules to respect project budgets; created artistic and strategic direction; Coordination including collaborating with professional renderings consultants and global sectors; oversaw project delivery. Collaborated with lighting and architectural engineering consultants to meet deadlines; integrated presentation package. Created and maintained good supplier relationships and provided support to client’s retail merchandising, sales and marketing teams to meet measurable business goals. Show less

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  SHCW Studio

  Aug 2019 - Nov 2020

  Head of Interior Designer_Retail Sector

  Fostered positive business partnerships with leading mixed-use developers, completed design process including bidding, business development, architectural planning optimization, concept design, brand strategies, project management, furniture and material selection; Established internal project structure and archives; oversaw the team to achieve high standards of project delivery timing and the budget; Supported Pop-up shop art direction and event planning; Coordination including collaborating with in-house renderings and technical drawings teams. Show less

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  Self-employed

  Jan 2021 - now

  Independent Architectural Retail Consultant

  Focus on brands guidelines and plan optimization for mixed-use retail projects; Create art direction and shopfront standards for mall tenants; Create design solutions that meets client’s budget and time lines.