
Sudip Dutta
Sales Executive

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About me
Director, Forecasting at AstraZeneca || Ex-Novartis || Learner for life
Education

T.A.Pai Management Institute, Manipal
2012 - 2014PGDM (AACSB Accredited) Marketing & Operations Management 4.05Activities and Societies: BrandScan (Market Research events), Dramatics Top 20 Management institutes in India || Self evolutionary experience
Experience

Escorts Kubota Limited
Apr 2010 - Jul 2010Sales Executive• Analyzed district wise tractor sales potential & chalked out expansion plan• Spearheaded dealer search for untapped high potential districts

B.V.F.C.L
Aug 2010 - May 2012Assistant Engineer• Managed team of 16 for operational maintenance of 30 MW power plant• Developed process improvements to increase equipment performance

Dr. Reddy's Laboratories
Apr 2013 - May 2013Summer Intern with Pre Placement Offer• Prioritized the energy conservation ideas as proposed by McKinsey based on potential savings, investment and complexity.• Collaborated with relevant stakeholders to chalk out implementation plan for each milestones

Dr. Reddy's Laboratories
May 2014 - Sept 2019• Evaluated disease epidemiology, competitive landscape, reimbursement policies & Regulatory challenges to select 7 pipeline products• Forecasted business potential for selected products based on incidence, disease growth, treatment protocols, affordability & adherence• Led product registration process from submission to approval to variation filing developing understanding of regulatory dynamics • Created milestone wise project plan for 16 US new product filing capturing execution plan, business case & inventory planning• Ensured checklist wise pipeline products execution for timely milestones• Managed material planning for new product alongside uncertainty over lead-time & dynamic business priorities • Analyzed to recommended 3 products for rationalization• Prioritized products manufactured in same line & supported capacity planning
Senior Manager - Market Access (North Africa)
Apr 2018 - Sept 2019Manager - SCM Planner (Pipeline Assets)
Nov 2015 - Mar 2018Assistant Manager - Business Analytics (Operations)
May 2014 - Oct 2015

Novartis
Jan 2022 - May 2023• Leading a 10 associates' team to provide Forecasting solutions and Insights for enabling US Leadership decisions. Scope of work includes:a) Forecasting of marketed assets worth current net sales of $8.8 Bnb) Forecasting for all pipeline assets across Immunology, Dermatology & Renal• Identified brand risks and opportunities through PVM analysis, facilitating brand team to strategize for business goals.• Implemented probability distributed range-based forecast for overall $8.8 Bn portfolio to decide on respective targets based on leadership feedback.• Identified processes for standardization for quicker turnaround Show less • Developed forecast models for 11 pipeline indications shaping Immunology, Dermatology franchise decisions; Databases used - IQVIA Smart, DRG, Evaluate, IPD Analytics, Pharmaforce, Syneos, Definitive• Partnered with Finance, Marketing, Market access, Analytics, PSS, Medical for inputs and forecasted for a $2 Bn inline brand on Trend based NBRx model• Summarized and presented asset forecasts to leadership with compelling storyline covering market dynamics/events• Prepared insights from patient level claims database on inline brands, pipeline therapeutic areas and BD&L deals; Tools used – SQL on APLD platforms, Alteryx• Delivered Market sizing analytics and HCP deciling to plan field force based on US patients claims database Show less
Team Lead - Insights & Analytics
Aug 2022 - May 2023Manager - Forecasting & Analytics
Sept 2019 - Jul 2022Market Access Intern
Jan 2022 - Mar 2022

AstraZeneca
Jun 2023 - nowDirector, Global Forecasting Leader, ImmunologyForecasting and Insights generation to enable Leadership decision making.
Licenses & Certifications
- View certificate

Alteryx Foundational Micro-Credential
AlteryxJan 2023
Honors & Awards
- Awarded to Sudip DuttaHigh Performing Talent - 2021 Novartis Feb 2022
Volunteer Experience
Buddy to visually unprivileged child
Issued by Dr. Reddy's Laboratories on Mar 2016
Associated with Sudip DuttaD&I Team associate
Issued by Novartis on Feb 2020
Associated with Sudip Dutta
Languages
- hiHindi
- enEnglish
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