Saurav Raj

Experience

• 

  CEAT Limited

  Apr 2012 - Jun 2012

  Summer Intern

  Title “NEW MARKET & DEALER DEVELOPMENT “Duration : 60 Days.Brief The main objective of the project was to expand dealer network of CEAT. As a fresher in a B2B business relationship, it was indeed a challenging task for me. However, I have successfully appointed two new dealers for CEAT and generate a viable market for them.

• 

  Nestlé

  Feb 2013 - May 2015

  Sales Officer

  • Handling 5 district and having avg. Turnover 1.5 crore Per Month.• Highest Growth delivered in 2014 i.e. 32% YOY• Conduct performance evaluation of SSF• Training & Motivating Secondary sales force for achieving monthly targets.• Timely communication of schemes down the line to SSF & Distributor.• Guiding SSF in market for maximizing Redistribution.• Accurate and timely reports of market intelligence: Competitors activity, Price changes, and promotional support.• Adapt sales planning & execution, dealer development, new business development for smooth functioning of the organization. Show less

• 

  Mondelēz International

  Jun 2015 - Sept 2021

  leads the 130Cr multi-category FMCG business for Mondelēz India in Kathmandu, Nepal, managing a team of 14 through an importer-led model. His R&R includes multi-functional management to drive the sales, commercial, logistics, people, and marketing agendas. * Delivered annual contract value upholding bottom-line plans for 2020. * Delivered MS gain in Biscuits through improved product selection and freshness.* Grew MT business on back of improved JBPs & assortment building.* Implemented CRS Model Show less Handling Cash n Carry i.e. Metro & Reliance. More & SAS Outlet. ✓ Joint business planning with accounts on activations, promotions.✓ Implementing TOT at account/ store level in terms of share of shelf, visibility, claims, payments.✓ Relationship management with Category, Operations, Commercial, Warehouse teams to ensure smooth operations.✓ Instore execution & Category management to increase penetration and transaction size✓ Monitoring promos and visibility in the stores.✓ Distributor management – Market credit – Inventory - Claims✓ Handling an avg. Business of 3 crore Per month. Show less Handling Rural + urban Market of Ranchi.Handling 32 SSF , 2 Team Leader & 2 Merchandiser.Successfully turnaround the RANCHI territory, having an avg. Business of 3Cr. Per month.Assessing the market size & share, sales potential and creating effective channels of distribution to meet short term and long-term goalsMaintain and tracking Growth of wholesale and Sub D channel through Loyalty Program MILAN & UDAAN .Working on capacity building.Upgrade SSF, distributors & TL according to company polices frame work, to make smooth business.Monitoring sales man wise, category wise, channel wise sales.Formulating sales plan, setting target – both short term and long term plan design and implement strategies for achieving the same.Successfully started SEGMENTED (Split model) market in RANCHI. Show less

  • Assistant Manager

    Mar 2020 - Sept 2021

  • Senior Executive Sales - Modern Trade

    Jan 2019 - Feb 2020

  • Senior Executive Sales

    May 2017 - Dec 2018

  • Executive Sales

    Jun 2015 - Apr 2017
• 

  L'Oréal

  Oct 2021 - now

  • Senior Area Sales Manager

    Jul 2023 - now

  • Area Sales Manager

    Oct 2021 - Jul 2023