Maria Eneva

Maria Eneva

Marketing and Sales Intern

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  • Timeline

  • About me

    Manager, Brand Content Strategy at Persado

  • Education

    • International School of Athens

      1998 - 2005

      Activities and Societies: Volleyball team, Senior class treasurer, Member of the National Honour Society. Received the H. Miller Crist Memorial Award for Academic Excellence, as well as awards in Mathematics and English.

    • University of Leicester

      2005 - 2008
      Bachelor's degree Economics 2:1

      Activities and Societies: Economics Society; Hellenic Cypriot Society; Social Secretary of the University's Economics Society The university of Leicester has established itself as a leading research-led university and has been named University of the Year of 2008. The university has consistently ranked amongst the top 15 universities in the United Kingdom by the Times Good University Guide and The Guardian. The university was ranked third behind Oxford and Cambridge in the 2011 National Student Survey of 120 mainstream universities in the UK. In 2010 the School of Management was ranked 2nd after Oxford… Show more The university of Leicester has established itself as a leading research-led university and has been named University of the Year of 2008. The university has consistently ranked amongst the top 15 universities in the United Kingdom by the Times Good University Guide and The Guardian. The university was ranked third behind Oxford and Cambridge in the 2011 National Student Survey of 120 mainstream universities in the UK. In 2010 the School of Management was ranked 2nd after Oxford University by the Guardian. Show less

    • University of Warwick - Warwick Business School

      2008 - 2009
      MSc Management Management Merit

      Dissertation was aimed at analysing the endogenous and exogenous factors leading to the impressive performance of a UK, online based fashion retailer - ASOS.Warwick Business School (WBS) is an academic department of the University of Warwick, that was originally established in 1967 as the School of Industrial and Business Studies. It is one of the most prestigious and highly selective business schools worldwide.WBS is one of only 3 UK business schools to be awarded the top… Show more Dissertation was aimed at analysing the endogenous and exogenous factors leading to the impressive performance of a UK, online based fashion retailer - ASOS.Warwick Business School (WBS) is an academic department of the University of Warwick, that was originally established in 1967 as the School of Industrial and Business Studies. It is one of the most prestigious and highly selective business schools worldwide.WBS is one of only 3 UK business schools to be awarded the top five-star (5*) research rating by the Higher Education Funding Council for England (HEFCE), the others being London Business School and Lancaster's School of Management. Show less

  • Experience

    • Dorada Trading AB

      Jun 2004 - Jul 2004
      Marketing and Sales Intern
    • Milkround Online

      Jun 2006 - Jun 2007
      Career Agent

      Milkround is committed to giving students and graduates career confidence, and that means conquering fears of finding, applying and making that first step on the career ladder. With Milkround you get direct access to employers, and many have additional insights such as day in the life of profiles, diversity information such as their equal opportunities policies and photo albums.

    • Leicester Students Union

      Oct 2006 - Dec 2008
      Branding Team Officer
    • Carlsberg Group

      Jun 2008 - Aug 2008
      Marketing Intern

      In January 2001, Carlsberg became the 5th largest brewery group in the world. It is the leading beer seller in Russia with about 40 percent market share.In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.

    • Rakas Ltd

      May 2010 - Jul 2010
      Marketing Internship

      • Designed weekly newsletters for new fashion.• Liaised with leading Greek fashion magazines to ensure large coverage of Rakas brands.• Launch of a customer loyalty program, including training staff to understand the full benefits of the program so that they can educate customers.• Managed CRM systems.

    • Interstone Ltd

      Sept 2010 - Mar 2012
      Marketing Manager - International Sales

      • Oversaw the complete site redesign, in close collaboration with designers and web developers.• CRM creation and maintenance of previous customers and potential leads.• Managed remote sales representatives.• Launched new types of marble in Europe and China.• Trained new hires in the sales process.• Secured new clients, and ensured that all deals are completed from start to finish.

    • E-Travel SA

      Mar 2012 - Apr 2014
      Online Marketing Executive

      • Marketing manager of 9 markets covering: Brazil, Japan, China, Turkey,India, MENA and Balkan regions. • Managed a monthly advertising budget of €60,000 spent on customer acquisition, customer retention, remarketing and branding. • Managed and optimised campaigns for CPC and SEO.• Managed email and social media marketing campaigns targeting a total subscriber base of 100,000.• Managed a small team of interns varying from 2 to 4.

    • Persado

      Apr 2014 - now

      • Executed cross-channel marketing campaigns in numerous languages across clients in various verticals for EMEA, APAC and LATAM customers. Campaign scopes spanned from promotional, to customer acquisition, and customer retention.• Worked alongside the statistical team to provide concise analyses to clients of campaign requirements (pre-execution), campaign performance (post-execution), as well as recommendations for next steps.• Provided detailed guidance in terms of brand guidelines to the International copywriting team to ensure content delivered is within brand and market scope. Show less

      • Manager, Brand Content Strategy

        May 2021 - now
      • Senior Campaign Manager

        Jul 2018 - May 2021
      • Campaign Manager

        Apr 2014 - Jul 2018
  • Licenses & Certifications