Alexander Van Martin

Experience

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  Componente Holdings

  Dec 1997 - Nov 1999

  Co Managing Partner

  Executed comprehensive tasks for 2 restaurant concepts ( IOS Urban Cafe and Lounge L ) including: market analysis, business planning, capital raising, venue design & build out, brand development, menu creation, staffing & management, customer service enhancement, etc. Being retained by Pão de Açucar’s Componente Holdings in 2000 enabled me to witness early in my career the inner works of the most successful restaurant groups at the time, managing brands such as Fasano, Gero, Parigi, Daslu, Ecco, Forneria San Paolo, Dressing, among many others.•Restaurant Analytics •Restaurant Marketing•Restaurant Management Show less

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  Cotswold Capital

  Feb 1999 - Jan 2005

  Business Development Assistant

  In an economy where banks were reluctant to lend money and other options weren’t available, foresaw that invoice factoring was the way of injecting venture capital into companies. Developed new lending strategies being cost effective, non-credit based alternative to bank loans that has been used for more than 700 years, and drove the operational planning to exploit new targets in lieu of a traditional loan.•Bank Relations •Productivity Enhancement •Lead Generation SDR ADR

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  Manége Querubim

  Jun 2005 - May 2006

  Independent Consultant

  Developed an Equestrian Park in partnership with Artemus Almeida (Olympic Gold Medalist). With stable facilities and school at which equestrianship is taught and horses are trained. Geared up business towards worldwide equine sales, sires, tack and transport.

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  FestaBank

  Feb 2006 - Jan 2020

  Co-Founder

  Transitioned company transformation from a studio specialized in experiential marketing through the power of events into a group able to offer our clients the very best experiences tailored to both B2B and B2C, from live-events to full-scale catering. We spearheaded programming and productions of functions across the country and overseas. Oversaw accounts ranging with a $300K to $60M production budget, up to 100,000 attendees.We get people to see, touch and try your brandLogos and names do matter. But brands are really defined by how people experience them.And that's where we come inWe execute. It's what we do. Do great work. This is one thing that matters the most. The work must be amazing.We believe we are only as good as our lastevent. Show less

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  UNION

  Mar 2007 - now

  Founder

  UNION is a consulting collective specializing in F&B, luxury, leisure and hospitality. We help select, validate, safeguard futures, and boost the companies and brands at stake.

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  Golden Section Capital

  Jan 2011 - Dec 2015

  Co-Founder

  Created a hospitality venture fund geared towards the Restaurant, Nightlife and Food and Beverage (F&B) sector within the Miami Beach, USA & São Paulo, Brazil market. We’ve balanced our portfolio across several asset classes, including budget/ grab-and-go, vibe dining and high turnover drinking establishments. Our investment strategies included a mixed platform of equity investments, mezzanine lending and acquisition of distressed assets.•Mergers & Acquisitions •International Market Entry•Brand Licensing & Franchising Show less

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  Prudent Group

  Jan 2017 - now

  Strategic Advisor

  Through distinctive, data driven insights and real understanding of the dynamics driving the hospitality industry, we are able to connect the dots in a way that is both holistic and actionable.

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  Act

  Jun 2020 - now

  Founder

  We are living in a new world where things are changing exceptionally fast. Our methodologies are designed to handle the deep social & behavioral changes at work right now, ensuring that the value proposition of your asset perceived as The Experience is aligned with the audiences current values & desires.