Alexa Schiesler

Experience

• 

  Yik Yak

  Sept 2022 - Mar 2024

  - Managing an Instagram account for YikYak at Grand Valley State University. (3,500+ followers) - Promoted Yik Yak app on campus through strategic marketing campaigns and events.-Created event marketing strategies that incorporated social media and in-person interactions, resulting in increased app visibility. -Coordinated pop-up events at high-traffic campus locations, using creative marketing techniques like scavenger hunts and contests to spark interest in YikYak.

  • Social Media Manager

    Sept 2022 - Mar 2024

  • Campus Ambassador

    Sept 2022 - Mar 2024
• 

  Spotted

  Aug 2023 - now

  Social Media Manager

  - Managing Instagram accounts targeting New York University and surrounding New York City Universities. -Developing and executing social media strategies. -Collaborating and communicating closely with cross-functional teams. -Social media data analytics and insights. - 4 million+ user reach in 2024. (12k+ followers)

• 

  Grand Valley State University

  Feb 2024 - Jun 2024

  Multimedia Content Developer - Project Grand Path

  -Created engaging multimedia content, including videos, animations, and 3D graphics. - Collaborated with financial educators to visualize and explain complex financial concepts. - Used tools like Figma and Bravo Studio to integrate multimedia content into the MOOC.

• 

  Grand Valley State University

  Oct 2024 - Dec 2024

  IT Innovation + Research Communications and Events Coordinator

  ​- Analyzed IT Innovation and Research’s existing social media, blog, website, print, and communication strategies and prepared recommendations to enhance outreach and community engagement to strengthen the brand and generate greater awareness.​- Developed, built, and deployed communications content for social media, blog, website, and print.​- Utilized high-impact video, imagery, websites, social media, and storytelling to elevate and create awareness of the projects and partnerships facilitated by the IT Innovation + Research team.​- Created promotional content and assisted in the planning and coordination. - Used tools like the Adobe Suite, Canva, and WordPress. Show less

• 

  Tatiana Gutsu Gymnastics Academy

  Jan 2025 - now

  Social Media Marketing Specialist

  - Develop and implement social media strategies to drive brand awareness and engagement- Create and curate engaging content for social media platforms, including text posts, images, and videos- Monitor social media channels for trends, opportunities, and customer feedback- Respond to comments and messages in a timely manner- Analyze social media data and generate reports on key metrics- Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms- Stay up-to-date with industry trends and best practices in social media marketing Show less