Mariela Mea

Experience

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  Spanish Broadcasting System

  Sept 1998 - May 2005

  Account Executive

  Implement strategic marketing plans within the framework of clients’ overall marketing objectives, which brought in new business while broadening existing sales.Appraise feasibility of new business sales strategies and made recommendations to clients, which broadened their exposure in the marketplace.Leverage clients’ advertising dollars by utilizing the resources within multimedia organization.Develop and implement cross promotions, which provided value added recognition to two or more clients. Produce within a four year period (2001-2004) close to $7,000,000.00, with an average of 35 new radio accounts per year. Show less

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  New Radio Venture - KNUV1150

  Jan 2006 - Feb 2011

  GM/Dir Operations

  Oversaw all facets of an operation, including: Signal negotiation, contract affiliation, company P & L, annual operating budgets, hire, train, and supervise staff. Improve and implement policies, procedures and formulated strategic business plans.Implement strategic marketing plans within the framework of clients’ overall marketing objectives, which brought in new business while broadening existing sales.Create training programs for sales and marketing representatives whose focus is customer relations, prospecting, and territory management.Create training programs for small business owners which focused on company, employees and clientele synergy. Show less

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  ESPN Deportes, Miami 1210-AM

  Jun 2011 - Oct 2016

  General Sales Manager

  Oversee and manage all of the following aspects of ESPN Deportes Miami: Sales Development - Contract Negotiations - Strategic Planning -Training and DevelopmentDevelopment of Marketing/Advertising Campaigns.Create training programs for account manager with focus on customer relations, prospecting, territory management, sales strategies, and new business.Develop Marketing/ Sales curriculum and materials. Develop and maintain new and existing accounts. Help account managers to maximize clients’ investment and increase company profits. Establish excellent rapport with clients. Appraise feasibility of new business sales strategies and made recommendations to clients, which increase their exposure in the marketplace.Leverage clients’ advertising dollars by utilizing the resources within multimedia organization.Developed and implement cross promotions, which provide value added recognition to two or more clients. Brought clients together to achieve brand awareness, gain exposure in markets and tap into new customer databases.Create with Design Department promotional materials for more effective marketing and sales presentations. Show less

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  ESPN Deportes, Miami - 1210-AM

  Jul 2013 - Oct 2016

  VP/General Manager

  Oversaw all facets of an operation, including: prepare and manage annual operating budgets, hire, train, and supervise staff. Create strategies for programming, sales, and marketing to increase company revenue. Develop Partnership/Alliances with Professional and Local Sports Franchises including contract negotiation and marketing integration.Supervise, and organize profit and nonprofit events generating revenue, exposure, awareness for local and state organizations, as well as advertisers.Overlook the broadcast of marketing and sales campaigns on air and through web, and Social Media.Develop PR and Advertising strategies to enhance company image in the market. Show less

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  Actualidad Media Group

  Oct 2016 - Oct 2019

  • General Sales Manager

    Jan 2019 - Oct 2019

  • Stations Manager & National Sales Manager

    Jul 2017 - Apr 2019

  • Operations & Sales Manager 990 ESPN Deportes

    Oct 2016 - Jul 2017
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  Spanish Broadcasting System

  Apr 2019 - now

  • SBS Miami Radio Mktg Consultant / NSM Mega TV

    Feb 2022 - now

  • Sr Account Executive at Spanish Broadcasting System

    Apr 2019 - Jan 2022