Sylvie Dale

Experience

• 

  PennWell

  Jul 1997 - May 2004

  Associate Online Editor

  Planning articles, recruiting authors, and writing and editing articles for business-to-business magazines and Web sites in the utilities industry; and producing regular e-mail newsletters.

• 

  Society of Exploration Geophysicists

  May 2004 - Oct 2008

  Web Content Manager, SEG Online

  Leading Web Content team in providing quality control and a great user experience through management of content for the society's Web site (www.seg.org); planning, editing, writing, and coordinating new content and changes to content on SEG Online and in its e-mail newsletters; training and creating tutorial materials relating to the site's content; and project management for content initiatives.

• 

  LexisNexis Martindale-Hubbell

  Dec 2008 - Nov 2009

  SEO Specialist

  I worked with law firms to make their Web sites perform better in search rankings through search-optimized content, technical SEO, local listings, and off-page optimization.

• 

  Lincoln Educational Services

  Sept 2009 - Dec 2010

  Interactive Marketing Manager

  I was responsible for multi-channel, multi-branded marketing initiatives in support of Lincoln's 43 technical and trade colleges around the United States. I planned, designed, and deployed email, direct mail, and social media campaigns to prospective students.

• 

  Advance Digital

  Mar 2011 - Dec 2015

  I was part of a skilled team of corporate trainers who help our sales teams reach their fullest potential. We conducted training and coaching nationwide wherever Advance Digital products and services are sold. I talked about, wrote about, and breathed online visibility - that is, search engine optimization, social media optimization, and web content. My role was to maintain service quality for our SEO, SMO and content services and to help sellers position the value of our offerings.

  • Regional Training Manager

    Sept 2013 - Dec 2015

  • SEO/SMO Account Manager

    Mar 2011 - Sept 2013
• 

  Advance Local

  Jan 2016 - Aug 2024

  I trained newly hired and current employees on a range of marketing solutions, including search engine optimization, paid search, Google Analytics, behavioral targeting, and Salesforce. I did classroom training, online training, and built elearning.

  • Senior Manager, Talent Development

    Jan 2022 - Aug 2024

  • Talent Development Manager

    Jan 2019 - Jan 2022

  • Regional Training Manager

    Jan 2016 - Jan 2019
• 

  The Seattle Times

  Aug 2024 - now

  Director Ad Operations and Learning

  I manage a team of digital and print advertising fulfillment experts for two of The Seattle Times' Affiliate properties - 2 newspapers and their news websites, several magazines, and a host of special publications. An important part of my role is to help my teams better understand digital marketing and other role-specific skills.