
Michael De Maegt

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About me
Business Transformation | M&A | Business Intelligence & Data Science | General Manager | Chief Marketing Officer
Education

INSEAD
2021 - 2021B2B Marketing Strategy Marketing/Marketing Management, General
Columbia Business School
2020 - 2021B2B Marketing Marketing
KU Leuven
1998 - 1999Postgraduate Postgraduate in Management
University of Chicago
2005 - 2005Post Graduate Executive Program Strategic Sales Management
Columbia Business School
2011 - 2011Certificate in Business Excellence
London Business School
2023 - 2023Mergers & Acquisitions
Katholieke Hogeschool Mechelen
1987 - 1991Engineer Industrial Engineer - ElectronicsSpecialization in Semiconductors

University of St.Gallen
2011 - 2011Global Account Manager Certificate
Vlerick Business School
2000 - 2002MBA MBA
Experience

Melexis
Jan 1997 - Dec 2004Achievements:- Grew the operational side of the business further to support the growth (CAGR 20%)- Implementation of an ERP package (Oracle) including the Activity Based Cost System- Innovated the way Integrated circuits are being tested Achievements:- Integrated the operational side of the acquisitions (Germany, Bulgaria)- Developed and implemented an operational strategy to support the growth of the company- Developed and implemented a strategy to analyze the test data worldwide Achievements:- Managed the green field project to build a testing factory (building, recruitment, purchasing and commissioning of all the equipment, industrialization)
COO
Jan 2004 - Dec 2004Vice President Manufacturing
Jan 2000 - Jan 2004Plant Manager
Jan 1997 - Jan 2000

Bekaert
Jan 2005 - Jan 2017Achievements:- Led the full acquisition cycle: Due diligence – Negotiation – Pre-integration – Day-one - Integration- Had a paramount role in the negotiation of the SPA (Business side)- Negotiated the Long Term Supply Agreement- Assured frequent communication to the target plants pre- and post acquisition- Maintained the relationship with the seller/customer during the acquisition process- Assured the continuity of the business and the customer relations during the integration process- Managed the cost reduction and synergy capturing process Show less Achievements:- Reviewed the long-term (> 3 years) plan with as goal to restore the profitability, restructure the segment portfolio and assure the long-term growth.- Restored the profitability by:- Focusing on a limited amount of market segments.- Selling off the non-profitable Optical disk segment Jointed Venture in Asia (Coatings Optical Disc mold in China/Singapore) and restructuring the operations in Europe.- Focusing the Worldwide Sales team on high potential customers, improve the effectiveness of the sales process and by replicating the successes from region to region. Grew the automotive business by 20% during the downturn of the market.- Improve the cost structure by the rationalization of the production and business processes.- Developed the Automotive segment. Ensured growth from 0€ (2005) to 2Mio€ (2007). Potential of current contracts/projects: 20Mio€ by 2012.- Revitalized the Management committee by screening for the correct professional and behavioral characteristics, ensuring trusts between the members, aligning the performance targets at segment, plant and individual level towards a common goal and coach the individual team members at behavioral level.- Managed the divestment project of the complete division (including all the sites and all theemployees). Led the divestment process (signing in June 2008)- Assured business continuity by frequent communication to the team and keeping the businessin top shape. Show less
Global Director Growth Account
Jan 2016 - Jan 2017M&A Lead
Sept 2013 - Dec 2015Global Account Manager
Jul 2010 - Sept 2013General Manager
Jan 2005 - Nov 2010

Eastman Chemical Company
Feb 2017 - Nov 2021Achievements:- Prepared the carve-out by creating the different Company Presentation and Market Analysis decks with the support of Roland Berger- Further grew the innovation funnel based on market and customer needs.- Led the offer development and value creation team- Let the strategy development team- Managed the (digital) market communication team- Lead the cross-functional team developing and marketing a number of ground braking tire resins Achievements:- Re-energized the innovation funnel to be crisp, market and fact driven - Redesigned the contracting strategy and processes.- Introduced advanced analytics as a basis for the pricing process.- Introduced the Safe Launch product introduction methodology to assure a flawless introduction of new products and services. Achievements:- Grew a portfolio of customers worth >$300Mio- Successfully negotiated multi-year contracts with major Tire Companies- Developed and executed a growth strategy in the Big5 Tire Market space- Developed the relevant customer and competitor profiles
Marketing Director
Feb 2020 - Nov 2021Product Director
May 2019 - Feb 2020Commercial Director ERMEA
Feb 2017 - Apr 2019

Flexsys
Nov 2021 - Nov 2022Chief Marketing OfficerAchievements:- Steered the team through the carve-out and sales to a Private Equity- Successfully adapted and managed the pricing strategy in high inflationary times- Led the company through the rebranding exercise- Initiated and led a number of major sustainability projects including the marketing of those efforts- Developed and started executing a (digital) marketing strategy- Build a high efficient Business Intelligence Team- Build the analytics team and IT infrastructure from scratch Show less

The Savvy Zebra
Nov 2022 - nowCo-Founder
Myreas
Jan 2023 - nowInterim Manager M&A & Business Transformation
Licenses & Certifications

Data Scientist, Data Science
DataCampJan 2020
Languages
- enEnglish
- duDutch
- frFrench
- geGerman
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