Jes Victa

Experience

• 

  IDBI Federal Life Insurance

  Apr 2011 - Jun 2011

  Summer Intern
• 

  IMRB International

  Jun 2012 - Nov 2015

   Led the efforts towards managing several quantitative research projects for which worked closely with the clients for requirement gathering, understanding business objectives and selecting the appropriate research methodology and technique,. Managed the full life cycle involving drafting proposal, questionnaire design, data collection/analysis, report generation, quality check, report preparation and making presentation to the clients. Partnered with analytics and field teams for deriving research insights and efficiently managing client relationships while acting as a primary point of contact. Evaluated consumer behavior & provided meaningful insights to the clients to enable decision making and finalization of marketing strategy. Expertise in carrying out concept-product tests, pricing, usage & attitude studies, dipsticks, profiling studies, brand health tracks, post launch studies etc. Show less

  • Senior Research Manager

    Jun 2014 - Nov 2015

  • Research Manager

    Jun 2012 - May 2014
• 

  HP

  Nov 2015 - now

   Interpret & analyze complex data sets to provide strategic recommendations to the Business Identifying and sizing new business opportunities for product and services introductions Competitive landscape for New Product Introductions related to printing Analysis & insights on worldwide competitor product pricing, market performance and profitability Forecasting, Research, Business Modelling, Claims Communications & Marketing Messaging Creation of competitive product comparisons and training content for Sales Teams Show less  Administered the worldwide continuous Brand Tracker for Printing and Personal Systems, a widely used market research project in the organization.  Directed the end to end management of primary market research projects including designing, execution and delivery.  Managed the preparation of research instrument (questionnaire), interfaced with the vendors for data collection and data processing, analyzing the data, preparing the report & presenting to the clients Providing analysis and insights to the CMI team, determined through data-mining from the on-going global survey data and managing relationships with the key stakeholders. Liaising with senior members of Customer & Market Insights (CMI) for enhancing visibility to business strategies Converted Quarterly Static Scorecards into Tableau dashboards for leadership review and ease of data visualization and high data interaction for WW PPS ACP Tracker. Show less

  • Business Analyst

    Jul 2016 - now

  • Marketing Analyst- HP Primary Research

    Nov 2015 - Jun 2016