Tatiana S.

Experience

• 

  Universidad del Valle (BO)

  Jan 2015 - Jun 2019

  On Air Host

  - Planned, motivated, supported, and provided guidance to 50 students every Saturday- Resolved misalignments and mitigated conflicts among staff and participants- Evaluated, optimized, and report marketing strategies by organizing trendy activities- Developed creative videos for a dynamic show and organized events and activities inside and outside the live show

• 

  Belcorp

  Jun 2019 - Aug 2019

  Marketing and Sales

  - Self-taught and self-driven business, generating $1000 in sales and managed financial transactions: Invoicing and Billing- Analyzed data using Microsoft Excel, Word, and Access.

• 

  University of Arkansas

  Jan 2021 - Apr 2022

  - Promoted Cardinal Nights brand to students and possible co-sponsors. - Maintained and improved Cardinal Night's social media outlets and developed semester-long marketing and Public Relations campaigns.

  • Social Media and Marketing Coordinator

    Jan 2020 - Apr 2022

  • Photographer

    Jan 2021 - Jan 2022
• 

  Vivint

  May 2021 - Aug 2021

  Door to Door Salesperson

  - Sold camera alarm systems managing more than 45 accounts with an average cost of $100, generating over two hundred thousand dollars ($200K) of revenue in only three months- Developed marketing and communication strategies in a fast-paced environment building strong relationships with the customer running over 257 credit scores; demonstrated highly motivated work ethic by ranking top 1 female rookie, top 3 rookie in the office, and consistently remained as top 10 rookie in the company

• 

  Office of Entrepreneurship and Innovation

  Sept 2021 - Nov 2022

  University of Arkansas’ GORP (Greenhouse outdoor recreational program) on the Gnargo Bikes Project- Publicly praised by CEO for delivering insightful and in-depth competitive analysis- Improved brand awareness by 3.3% and calculated risks of entering the bike market Internship with Fempaq as a Social Media and Marketing Manager InternInternship with Junction AI as Marketing InternInternship with GORP as a Marketing and Research Intern

  • Marketing and Research Intern

    Aug 2022 - Nov 2022

  • VIP Internship

    Sept 2021 - Nov 2022
• 

  FemPAQ

  Sept 2021 - Nov 2021

  Social Media and Marketing Manager

  - Chosen by senior leadership to create operator and consumer facing marketing strategy, increasing its awareness by 31.2% on Instagram- Developed client marketing strategies to assess improvement areas and partnered with a TikTok user with $8.1M followers which allowed FemPaq to expand to distributors such as Walmart and Walgreens

• 

  Tyson Foods

  Jan 2022 - Mar 2023

  Category Marketing

  • Led inventory management, reducing annual distress by over $2.51M vs PY.• Increased competitive advantage in the sandwiches/burgers and ham/turkey products by creating a market analysis report from Nielsen IQ, supporting $1.1B in gross sales.• Managed third-party marketing relationships to develop and execute multi-brand operator and consumer facing campaigns, including Jimmy Dean, Hillshire Farms, Tyson, Pierre, BIG AZ, Jimmy John’s, and Member’s Mark.

• 

  Junction AI

  Feb 2022 - May 2022

  Marketing Intern

  - Coordinated and collaborated with marketing team members across multiple locations, increasing brand awareness by 2.1% on LinkedIn each month

• 

  University of Arkansas

  Aug 2022 - May 2023

  Videographer

  - Took and edited photos and videos used to produce marketing content for the University of Arkansas’ social media

• 

  Signature Bank of Arkansas

  Mar 2023 - Jun 2023

  Marketing Coordinator

  Developed a thorough understanding of Banco Sí and each assigned Signature market.Maintained a comprehensive calendar for each assigned market's activities (events, social media posts, etc.).Oversaw development of the Banco Sí website in Spanish.Developed an inventory tracking system for logo/promotional items.Built a social media strategy increasing presence by 23%.Identified opportunities for outreach and promotion of the Banco Sí brand to its target constituencies..

• 

  Tyson Foods

  Jul 2023 - now

  • Responsible for the Food Service Sandwich Category P&L - $66M NSV• Analyzed insights and consumer trends to develop strategies for K12, international, industrial, and breakfast sandwiches (23MM lbs business). • Delivered $6MM GM and $6.7MM EBIT by implementing pricing strategies across business.• Led inventory management in SAP and Power BI, reducing annual distress by 75% YOY. • Worked closely with Supply, Sales, and Demand for an accurate forecast improving fill rate by 13%.• Led cross functional team to ensure project goals were aligned and on track (Project Ultra/Onyx and Project Label Lift).• Built strategies for multiple channels to increase gross margin dollars by finding solutions to MOQ and market share.• Created marketing assets with internal creative team to provide sales and CP&D with materials to support sales initiatives. Show less

  • Associate Product Marketing Manager

    Dec 2024 - now

  • Assistant Manager Business Unit Category Marketing

    Jul 2023 - Dec 2024