Jacopo Civai

Experience

• 

  Generali

  May 2017 - Jun 2017

  Marketing Communication Graduate Intern

  - Development of branch’s social network strategy and Facebook business page creation.- Support in the creation of promotions for new and existing customers. - Participated in numerous internal trainings, including Insurance Pricing Strategy.

• 

  Fondazione La Biennale di Venezia

  Aug 2018 - Sept 2020

  Event Management Summer Assistant

  75th, 76th and 77th edition of the Venice Film Festival (Virtual Reality Pavilion)- Collaborated in event organisation and managed the PR team.- Responsible for the proper functioning of Virtual Reality stand-ups.- Presented these VR experiences to journalists and customers from all over the world.

• 

  EssilorLuxottica

  Nov 2021 - now

  Current responsibilities include:- Leading the deployment of strategic initiatives and projects across 35+ markets.- Managing relationships and customization activities with Key Accounts.- Monitoring project timelines and ensuring high-quality, timely delivery of all platform initiatives.- Tracking educational and marketing KPIs to assess the effectiveness of deployments and identify areas for optimization/improvement.- Acting as a key liaison between global and local Leonardo teams to ensure consistent alignment on strategic goals and project execution. Show less - Managing all of Leonardo’s push and pull reporting activities globally (serving 35+ markets as a single point of reference).- Working in conjunction with EssilorLuxottica’s Digital Analytics Team with the objective of assessing KPIs related to platform navigation and user behavior. To then draw insights and leverage on these to constantly improve our learner experience.- Coordinating data integration and platform evolution projects for Leonardo on EssilorLuxottica’s BI tool (SAP Business Objects). Show less

  • Global Strategy Deployment Manager

    Mar 2024 - now

  • Marketing Analytics Expert

    Apr 2023 - Mar 2024

  • Marketing Operations Specialist

    Jun 2022 - Apr 2023

  • Marketing Operations Assistant

    Nov 2021 - May 2022