Michiel Pattyn

Experience

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  Milliken & Company

  Mar 2013 - Jun 2013

  Research Intern
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  Combell

  May 2014 - Jun 2014

  Online Marketeer (on behalf of the Google Online Marketing Challenge)

  The Online Marketing Challenge is an unique opportunity for students to get real-world experience creating and executing online marketing campaigns.

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  Kinepolis

  May 2014 - Aug 2014

  CRM & Digital Marketing Intern

  Working closely together with the digital marketing team of Kinepolis, I learned the ins and outs of the email marketing, A/B testing, Selligent Marketing Cloud,...I had the opportunity to define A/B hypotheses and evaluate the results for future campaigns. The in-depth and detailed CRO strategy of Kinepolis learned me how relative small tests can deliver big results, and showed me how messaging based on demographics can improve the overall results.

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  The Farm by BBDO

  Aug 2014 - Aug 2014

  Account Executive

  An unique experience where 12 freshly graduated students get the opportunity to form a pop-up advertising agency, during three weeks, that work with real clients and briefings

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  Duke & Grace

  Sept 2014 - Oct 2022

  Bringing together a top team of 12 diverse marketeers, consisting of communication strategists and digital performance marketeers. All driven by aiming for mastery in their expertise, while going for extensive co-creation with our clients and strive for almost personal (but professional) relationships. I am extremely grateful to be a part of this strong team and especially proud of the clear growth paths that we established for the team to promote growth, taking into account the team their diverse strengths and profiles Show less

  • Director Customer Solutions

    Jun 2021 - Oct 2022

  • Head of Communication Strategy & Online Marketing

    Jun 2019 - Jun 2021

  • Senior Marketing Consultant

    Mar 2018 - Jun 2021

  • Digital Marketing Consultant

    Sept 2014 - Mar 2018
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  Arteveldehogeschool

  Sept 2017 - now

  As a visiting researcher at Artevelde for one year, my research focused on enhancing communication strategies through empathy-driven methodologies. I utilized empathy mapping, user research, eye-tracking and surveys to understand the needs and experiences of communication students and potential applicants. My goal was to identify key areas for improvement in the communication programs, ensuring they are accessible and engaging. By analyzing how students perceive the curriculum of the bachelor's program "Communication" and career opportunities, I provide actionable recommendations to optimize Artevelde’s communication strategies and to improve enrollment rates. Show less

  • Practical Teacher, Research Methodology

    Sept 2023 - now

  • Visiting Researcher

    Oct 2022 - Aug 2023

  • Guest Teacher

    Sept 2017 - Oct 2022
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  Larry Lisa

  Nov 2018 - now

  Freelance Digital Consultant & Project Manager

  I always enjoyed to work and collaborate with start-ups and SMEs. Businesses or entrepreneurs who don't have internal marketing teams or incremental marketing budgets, but who would benefit from concrete and specific marketing assistance and/or sparring. That's why I started a small side-project together with my girlfriend to coach and support mainly small businesses with digital marketing and growth marketing tactics.

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  Icapps

  Oct 2022 - Mar 2023

  Head of Marketing Services

  As Head of Marketing Services at icapps, I lead the introduction and implementation of comprehensive marketing services for our clients. Our efforts center around developing potent go-to-market strategies, which include a strong emphasis on performance marketing. This approach ensures our clients' platforms reach and engage their target audiences effectively, bolstering their market presence.A key component of our services involves optimizing digital analytics, which allows us to drive user growth and retention for our clients. Additionally, we offer specialized assistance with technical marketing challenges, further reinforcing our clients' market strategies. Our ultimate goal is to deliver and support the launch of optimized platforms and innovative features, ensuring our clients remain at the forefront of their industries.Some of my marketing clients:➤ Bolero➤ Kidslife➤ Novartis Pharma Show less

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  Icapps

  Nov 2023 - now

  Six months into launching icapps' marketing services, the marketing team had the exciting opportunity to join the team of product strategists and UX/UI experts. Further amplifying our collaboration and knowledge sharing. This merger allowed us to collectively influence the definition of needs, goals, aesthetics, and market fit of future digital products, driving holistic growth for our clients.Subsequently, I took on the role of Team Lead for our 12-person team. Guided by the principles of servant leadership, my objective is to nurture a collaborative environment and facilitate the growth of our team members and expertises. As Team Lead at icapps, my primary role is to integrate our diverse expertises into our organisation and our existing processes, while continuously improve our team offering and way-of-working. Show less In my role as ad Interim Operations Manager at icapps, I manage a dedicated team of 7 project managers, ensuring the seamless execution of projects and optimizing team collaboration. My key responsibilities include:➤ Project Rentability Insights: Provide crucial insights into project profitability, helping project managers steer their projects towards successful financial outcomes.➤ Knowledge Sharing Facilitation: Foster a culture of continuous learning and knowledge sharing within the team, ensuring best practices and innovative solutions are consistently applied.➤ Central Planning Management: Oversee the central planning process to enhance team collaboration, improve resource allocation, and spot sales opportunities.➤ Project Lead Role Integration: Manage the internal change project aimed at merging the roles and responsibilities of project owners and project managers into a unified function, known as Project Leads, to streamline processes and enhance accountability.This ad interim role is performed in conjunction with my responsibilities as Team Lead, where I continue to lead and facilitate my team. My interim assignment as operations manager is part of the transitional phase as we search for a full-time Operations Director. Due to my commitment to my team lead role and my ongoing assignment at Artevelde Hogeschool, I am assisting in operations on a temporary basis. Show less

  • Team Lead Product Strategy, UX, UI and Analytics

    Mar 2023 - now

  • Operations Manager a.i.

    Nov 2023 - Jul 2024