
Rokya TOURE
Corporate Communications Intern

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About me
Experienced Customer Advisor at Apple
Education

CDFA
2008 - 2009Two year Technical Degree Communication and Media StudiesMarketing, Medias Strategy, Communications Strategy, Corporate Communication, Press &Public Relation, Production

Lycée Galilée
2005 - 2006The equivalent of A’Levels Commercial CommunicationTrade, Law, EconomyI was a part of the communication team for the company we established for our exam. We got 2nd at the regional competition.

인하대학교
2012 - 2013Degree International Business/Trade/CommerceASEAN Economy, Korean Economy, Korean Politic and Society, International Relations, International Law

Université Le Havre Normandie
2013 - 2014Master 2 International Trade – Exchanges with Asia International Management Maste DegreeStrategic Management, Intercultural Management, Asian Economy, Human Resources, Business Development in Asia, Korean, Market Research-Asia

Université Le Havre Normandie
2011 - 2012Bachelor Degree in International Trade Marketing,Marketing, International Management, International Trade, Korean
Experience

Le Gic-Action Logement
Jan 2007 - Jan 2007Corporate Communications InternPlan, edit and write content for a variety of internal communications mediums, such as a staff intranet including email updates, newsletters and presentationsPlan, coordinate and execute internal events such as team meetings, off-sites, and team building eventsRespond to feedback from staff and adjust communications content accordinglyIdentify opportunities to promote employee engagement and help foster a positive company cultureMaintain the company’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals and values Voir moins

Techni-Contact / Md2i
Nov 2007 - Jan 2007Marketing AssistantInternwrite original content for webpages - Tailored for the target audienceCheck search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvementWork with the development team to ensure SEO best practices are properly implemented on newly developed codeEfficiently communicate with other marketing professionals to align goalsUpdate content and website links for maximum optimization and search engine rankings

Futura Publicité
Nov 2008 - Jan 2009Communication AssistantUnder a professional training contract (2 days in school, 3 days at the company) In charge of the release of: flyers, Press Relations, invitation card, Advertising on supports (cars, shops windows...)

PRISME 95
Mar 2010 - Sept 2011Administrative assistantAssisting my manager in all daily task (mailing, phoning) Update the material data sheetOrganizing meetings and training for OrganizationPlan, coordinate and execute internal events such as team meetings, off-sites, and team building events.

Korea Brand & Entertainment Expo (KBEE)
Jan 2011 - Jan 2011ReceptionistPromotion of Korea and Hallyu to French companies

Lagardère Travel Retail
Jan 2012 - Jan 2012SaleswomanSale Luxury goods (Clothes, Bags, Shoes) to an international clientele to high end customers for Burberry, Ferragamo, Repetto, Longchamp...Create customer loyaltyContribute to maintain the shop image

International Promotion & Cultural Exchange Institute
Jan 2013 - Jan 2013Assistant TeacherTo give opportunity to learn korean culture and history. To give opportunity to Korean children to improve exchange with Non-Korean people. To develop and promote Korean and French culture.Preparing and participating to korean culture class.

MAPRING
Jan 2014 - Oct 2014Communication & Community Manager• Increased the following base of the company apps (for English and French speakers) by creating and publishing content. • Created content to share with the community by writing, editing and publishing blog posts, and news stories, managing the email newsletter, and social media channels.• Set up and optimized company pages for SEO within each platform to increase visibility and traffic.• Build and execute social media strategy through competitive research to improve social media presence and brand awareness.• Ensured open communication between the developers and the community by creating a forum, hosting discussions, and taking questions. Voir moins

Apple
Jan 2015 - now• Worked directly with teams to investigate, resolve, and analyse repair issues, resulting in a 15% decrease in the number of delayed products.• Collaborated with Apple internal stakeholders to streamline and improve processes, resulting in faster time to ship and reduced costs using SAP and internal tools.• Highlighted, and provided reports to management, on daily operations, which ensured that issues were resolved, and proposed preventative action was taken, to ensure that the warehouse was running efficiently.• Continuously working on identifying opportunities for automation, integration and process improvement.• Scheduling and delivering team meetings for up to 15 team members. Voir moins Improved social media support workflow by 10% by implementing a social media strategy that utilized Twitter, Facebook, YouTube, and Apple forums.• Provided accurate text-based technical support for French-speaking customers via Apple Support Communities, Facebook, Twitter and YouTube, leading to the full resolution of the customer's problem in 50% of all cases and reduced customer calls to the technical support hotline.• Reviewed and edited an average of 50 written responses for technical and grammatical accuracy per day by carefully reading and correcting the responses per the established guidelines.• Built relationships with community users by regularly supporting clients using the community's discussion forums and answering email inquiries.• Created Communities Moderation process flow for Apple's different social media pages by conducting a competitor analysis and researching social media trends to build a process ow that was more efficient for the Moderation team than the previous process flow. Voir moins Provided technical support to French-speaking customers via chat, for all Apple products, achieving a 90% customer satisfaction rating over 3 years.• Analyse and isolate a variety of complex technical issues, with a ticket resolution rate of 85% or higher.• Demonstrated ability to manage 3 customers at a time to achieve an average of 30 chats a day by using a combination of technical skills and empathy.• Provided technical support and mentoring to over 20 new Chat Technical Support representatives, while maintaining a high customer satisfaction rate and low call-back rate.• Mentored new advisors on technical support and communication skills for the chat channel. Voir moins
Channel Support Specialist (EMEIA)
Jan 2022 - nowEMEIA Social Media Support
Nov 2018 - nowTechnical/Customer Support Advisor
Jan 2015 - Nov 2018
Licenses & Certifications
- View certificate

Project Planning: Putting It All Together
GoogleAug 2025 - View certificate

Relationship Management and Business Development
StarweaverJan 2024 - View certificate

Project Initiation: Starting a Successful Project
GoogleJan 2024 - View certificate

Foundations of Project Management
GoogleAug 2024
Languages
- frFrench
- enEnglish
- koKorean
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