
Heather Huften, APR
General Assignment Reporter, Bureau Chief, Fill-In Anchor

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About me
Accredited in Public Relations (APR) | Public Relations Professional | Digital Marketer and Content Creator | Media Training Coach | Video Producer | Founder, The Branded Firm
Education

University of Melbourne
-Study Abroad
University of Denver
-Bachelor of Science (BS) Finance, Biology
Experience

WSET
Jan 2011 - Jan 2014General Assignment Reporter, Bureau Chief, Fill-In Anchor-Presented daily live on-air original news content, wrote scripts, interviewed, shot, and edited video under deadline-Regularly created investigative reports-Managed a bureau

WJLA-TV
Jan 2011 - Jan 2011Intern
Hart Energy Publishing
Jan 2014 - Jan 2017Video Services and Production Manager-Led and developed the video department to exceed monetary, viewership, and retention goals for videos-Created award-winning original content for the editorial department from start-to-finish; conceptualized programs and series, interviewed and scripted in-depth content, hosted and became the face of Hart Energy, shot and edited videos-Enabled Hart Energy to become entirely self-reliant on all aspects of video production by building a profession video studio in-house and building a team-Final say for look and feel of videos representing the Hart Energy brand-Led video marketing campaigns on social media, newsletters, promotional materials, and more; Created social media sites for Hart Energy and regularly maintained their success-Worked directly with clients to produce custom videos for internal or marketing use; directed videos, produced videos, provided on-camera coaching, voiced-over scripts, and helped with overall video success for length of video and look/feel-Generated leads and helped closed sales for the video department -Managed the Video Department team with the goal of constantly increasing production value, engagement, and overall viewership Show less

RS Energy Group
Jan 2017 - Jan 2020Public Relations ManagerResponsible for leading the public relations and video production efforts within RS Energy Group. Additional responsibilities include taking charge of specific quarterly events at RSEG.

The Branded Firm
Jan 2020 - nowFounderThe Branded Firm is a full-service marketing agency, specializing in public relations, that will turn your name into a brand. Focusing on crafting your public image and with a proven track record of elevating perception, Branded helps you communicate your story and messaging through media.
Licenses & Certifications
- View certificate
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Accreditation in Public Relations (PR)
Public Relations Society of America (PRSA)Jul 2020
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