Susana I.

Experience

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  Urban Science

  Jul 2004 - Sept 2005

  Database Analyst

  Upon finishing my Honors Degree in Software Engineering in Scotland, I worked for over a year for an American company, Urban Science in Madrid. My role entailed maintaining the Database (Microsoft MySQL) and creating complex queries to analyze the official data on all car sales in Spain. This information was then sold to key automotive brands like Opel, Mercedes, Audi, etc.

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  Edinburgh Napier University

  Sept 2005 - Sept 2006

  IT Support Engineer

  While studying towards my Master’s Degree in Ecommerce I was also working at the University campus of Craighouse where I was responsible for providing IT support to students. Main responsibilities entailed systems maintenance, assisting students with accessing issues to the network, resolving printing issues, etc.

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  Bigmouthmedia Ltd

  Sept 2006 - Mar 2012

  Responsible for operations in all Media Services departments at Bigmouthmedia, including Technical SEO, Reporting, Analytics, Content, Link Building, Usability and Innovations.Some of the key responsibilities are:• Management of 6 teams with over 45 staff.• Controlling operations of all aspects in the UK for the Technical SEO, Copywriting, Reporting & Analytics, Innovations, Link Building and Usability.• Project managing the merge of the Bigmouthmedia and LBi’s copywriting teams.• Project managing the merge of the Bigmouthmedia and LBi’s Technical SEO teams.• Project managing the merge of the Bigmouthmedia and LBi’s Usability and User Experience departments.• Ensuring that appropriate staff resources are available in all six Media Services departments.• Controlling profitability and revenue forecasting for all six Media Services departments. Show less Manage Technical SEO and Analytics departments, ensuring smooth operations. Leading technical search engine optimisation campaigns for key accounts such as Philips, BT, TNT, Europcar, NH Hoteles. Currently running a team of 11 talented Engineers and Data Analysts.Key responsibilities are:• Day to day management of two teams (Technical SEO and Reporting & Analytics).• Responsible for quality of the technical, reporting and analytics services at Bigmouthmedia Ltd.• Overseeing 11 members of staff distributed across both teams and in different geographic locations: Edinburgh and London.• Overseeing the transition from manual to automatic reporting for all clients.• Personally responsible for Technical SEO consultancy for some key international clients such as:- Philips, BT, TNT, Europcar, NH Hoteles Show less During this period I was directly managing the operations on the Technical SEO department at Europe's largest independent technology and marketing agency. Managing a team of 8 members of staff in Edinburgh and London.Key responsibilities are:• Management of an 8 strong team of Computing and Software Engineers in Edinburgh and London.• Daily operations and profitability of the Technical SEO team.• Ensuring that all services provided are of the best possible quality.• Services include: Technical SEO strategies, Technical Audits, Traffic Forecasts, Website Crawling, Website Builds and Website Migrations.• Introduction of innovations to existing services.• Directly responsible for key accounts such as:- LAN Airlines, Barclays, Topshop, Gulf Air. Show less

  • Head of Media Services

    Oct 2010 - Mar 2012

  • Head of Technical and Analytics Services

    Sept 2009 - Oct 2010

  • Head of Technical SEO

    Sept 2008 - Sept 2009

  • Search Technical Team Leader

    Dec 2007 - Sept 2008

  • Senior Technical SEO Account Manager

    Jan 2007 - Dec 2007

  • Technical SEO Account Manager

    Sept 2006 - Jan 2007
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  Digitas UK

  Jan 2012 - Aug 2013

  Following the merger of Bigmouthmedia and LBi, my role focuses on ensuring that legacy Bigmouthmedia services such as SEO, PPC, Social Media, Analytics, Display, Affiliates, Usability and Copywriting are fully integrated on LBi. In order to do that, I am personally coordinating the integration activities between teams and ensuring that we have a blended proposition in the UK.Also I am responsible for some key one-off projects like SEO recruitment or all the media aspects of the new LBi.com website. Show less

  • Head of Cross Digital

    Oct 2012 - Aug 2013

  • Director of Media Integration

    Jan 2012 - Oct 2012
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  Amazon

  Aug 2013 - Dec 2014

  Regional Head of Digital

  Responsible of all external online marketing channels at regional level for the Middle East largest e-commerce website, Souq.com. Steering international performance for search engine marketing, digital advertising, affiliate programs, lead generation and bought social media.Marketing budget allocation and approval for all online spends at Souq.com and Sukar.comCoordination of digital strategies for UAE, Saudi Arabia, Kuwait and Egypt.

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  Dubai Department of Economy and Tourism

  Mar 2015 - Jun 2016

  Director - Digital Platforms and User Experience

  Responsible for managing all the platforms setup for Dubai Tourism Festivals and Events offerings, including all form factors (web, mobile, tablet, smart TV, app, smart devices, etc) with the objective of creating the most inspirational user experiences, utilities and functionalities that embody the vision of Dubai and what it stands for.

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  Ogilvy

  Jul 2016 - Jun 2018

  Client Partner / Head of Digital Performance
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  Publicis Sapient

  Jun 2018 - Aug 2020

  Client Partner / Head of Microsoft Partnership MENA
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  Microsoft

  Nov 2020 - now

  Modern Work Architect (FastTrack)