
Rachel Keyes, DMCP
Event Intern at Centennial Olympic Park

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About me
Director of Creative Events at Juice Studios | PCMA 20 in their Twenties, Class of 2021
Education

The University of Alabama
2012 - 2016Bachelor of Science in Human Environmental Sciences Restaurant, Hotel, and Meetings ManagementMajor: Restaurant, Hotel, and Meetings Management Concentration: Meetings and Event PlanningMinor: General Business GPA: 3.99/4.00Graduated Summa Cum LaudeSocieties and Awards: Delta Delta Delta, Delta Mu ChapterGolden Key Honor SocietyEta Sigma Delta, Hospitality Honor Society President's List Dean's List

The Walker School
1998 - 2012
Experience

Georgia World Congress Center
May 2014 - Feb 2015Event Intern at Centennial Olympic Park• Planned, developed, and monitored events according to clients’ requirements• Assisted Program Coordinators in planning and monitoring events greater than 20,000 people• Created event outlines for the entire staff Events included: 4th of July Celebration, Outkast's #ATLast Festival, Family Reunions, Company Picnics, Chick Fil A Bowl Game Parade, Music at Noon, and much more.

Destination South Meetings & Events
May 2015 - Dec 2015Events and Operations Intern• Assisted in project management, production and execution of events valued up to $615,000• Provided assistance with on-site event/tour management• Created proposals, marketing strategies, and social media campaigns for the sales team• Coordinated services for events, such as transportation for participants, catering, lodging, and signageAssisted in planning events for the following companies: KPMG, Microsoft, Cancer Treatment Centers of America, Safe-Guard, Bain & Company, and Specialty Coffee Association of America Show less

The Coca-Cola Company
Sept 2016 - Dec 2016Global Social Media Strategist• Drove transition to unanimously selected global publishing tool for 700+ users and 750+ social accounts, unifying a previously fractured content publishing network• Organized the accounts for all global social platforms

Meeting Expectations
Jan 2017 - Jul 2021• Establish and maintain strong partnership with clients• Lead the site selection of multiple programs for 50-700 sleeping rooms on peak• Maintain relationships and work closely with National Sales Representatives and Convention and Visitors Bureau offices• Collect event details to create RFP and Meeting Space Grid• Review and evaluate venue proposals in great detail• Create presentation summary for client of potential venue options• Set up site inspection agendas for clients and lead the inspections while providing clients valuable feedback• Negotiate contract on behalf of client• Monitor weekly sleeping room pick-up reports to assess the progress of program attendance Show less
Site Selection Manager
Sept 2019 - Jul 2021Social Committee President
Jan 2019 - Jul 2021Senior Sites & Planning Coordinator
Jan 2019 - Sept 2019Senior Site Selection Coordinator
Jan 2017 - Jan 2019

Juice Studios
Jul 2021 - now• Work to develop custom proposals with accurate pricing to generate company profits within the dedicated margin guidelines while maintaining an accurate Profit & Loss statement for services including but not limited to; transportation, décor, entertainment, productions, or other unique or specific proposals• Maintain a profitable Profit & Loss statement within company set margins during the proposal process• Create the Schedule of Services, including the collection of all vendor contracts and preparing file to operate• Manage supplier database and vet potential new vendors• Effectively manage and develop vendor/venue relationships by selecting appropriate venues/vendors for each program, negotiate pricing and monitoring all vendor and venue availability• Research and identify industry trends, new vendor and venues and effectively communicate new information via internal communications• Establish and consistently update a complete tariff of services/options offered in destination• Discuss and lead brainstorm sessions regarding client programs with Sales Person to develop creative ideas and effective solutions• Organize and conduct client site inspections• Adaptability to assume sales role or operations role as needed Show less
Director of Creative Events & Social Media
Sept 2022 - nowCreative Event Services & Social Media Manager
Jul 2021 - Sept 2022
Licenses & Certifications

ServSafe Certification
Nov 2014
Cvent Venue Sourcing Certification
CventJun 2020
Honors & Awards
- Awarded to Rachel Keyes, DMCPTim Lundy, CSEP- Rising Star Allie Awards Mar 2023
- Awarded to Rachel Keyes, DMCPPCMA Volunteer of Year PCMA Dec 2021
- Awarded to Rachel Keyes, DMCPPCMA Volunteer of the Month PCMA Oct 2021
- Awarded to Rachel Keyes, DMCPPCMA 20 in their Twenties, Class of 2021 PCMA Jan 2021 Members of PCMA’s 20 in Their Twenties are proven leaders with a lot of ideas for the business events industry.
- Awarded to Rachel Keyes, DMCPTop Meeting Professionals to Watch 2021 ConventionSouth Dec 2020
Volunteer Experience
Awards Co-Chair
Issued by Allie Awards on Sept 2023
Associated with Rachel Keyes, DMCPHospitality Team
Issued by Passion City Church on Apr 2018
Associated with Rachel Keyes, DMCPYoung Professional Leadership Council
Issued by CURE Childhood Cancer on Aug 2020
Associated with Rachel Keyes, DMCPFundraising Events
Issued by St. Jude Children's Research Hospital on Aug 2012
Associated with Rachel Keyes, DMCP
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