Alison Reeley

Experience

• 

  Ad Producer.com, Inc

  Apr 1999 - Jul 2002

  Operations Manager

  • Oversaw the production and execution of marketing and advertising initiatives, including print and digital campaigns, web development, email marketing, and direct mail.• Served as the primary production coordinator, ensuring seamless delivery of multi-channel marketing assets.• Developed internal processes to streamline project execution and optimize team efficiency in a fast-paced startup environment.

• 

  Tech Data

  Jul 2002 - Feb 2011

  Manager, Marketing Services

  • Revitalized an underperforming marketing division, resolving $2.6M in accounting discrepancies and boosting vendor satisfaction.• Created an Online Fulfillment Center, enhancing partnerships with major vendors like HP and McAfee.• Transformed TechSelect into a recognized and celebrated reseller community program.

• 

  Westcon-Comstor

  Feb 2011 - Feb 2018

  Director, Digital Marketing

  • Developed a global cloud marketing strategy, launching major campaigns for AWS, Microsoft, and Cisco.• Led Cloud Insights, an inbound marketing initiative achieving a 3% customer conversion rate.• Spearheaded a customer engagement event that generated $300K in revenue with 30% profitability.

• 

  Reeley Creative Group

  Mar 2018 - now

  Owner

  Marketing and communications consultants with a rich history in cloud computing, networking, security, IT services, and corporate communications. We help clients with digital and traditional marketing, go-to-market strategies, as well as program and content development to help them enter new markets, build pipeline and increase sales.

• 

  Western Governors University

  Feb 2019 - Jan 2023

  • Led change management for a 300-person department, increasing adoption of new technology and processes.• Standardized university-wide change management practices as a founding member of the Change Management Community of Practice.• Developed tailored messaging strategies that improved stakeholder buy-in and engagement. • Built and implemented internal and external communication strategies, increasing engagement rates to 70%.• Created virtual employee engagement programs during the pandemic, including a wellness initiative later adopted university-wide.• Led marketing and engagement strategies for Open Skills Network, a global volunteer community advancing skills-based education.

  • Change Manager III

    Jan 2022 - Jan 2023

  • Sr. Manager, Communications,

    Feb 2019 - Mar 2022
• 

  Nurture Marketing LLC

  Jan 2024 - now

  Chief Operating Officer

  As COO of a specialized IT channel marketing agency, I lead the team responsible for planning and executing high-impact marketing programs for top technology brands, including Cisco, AWS, Palo Alto Networks, and Fortinet. My role spans client relationship management, operational strategy, and marketing service delivery, ensuring seamless execution from concept to completion.• Oversee the development and execution of marketing campaigns, aligning strategy with client goals and industry trends.• Build and maintain strong client relationships, ensuring continued success and growth.• Design and refine internal production processes, enabling scalability to meet business fluctuations.• Foster a strong corporate culture, ensuring collaboration, innovation, and agility in a fast-paced environment.• Wear multiple hats in a dynamic agency setting, ensuring both strategic leadership and hands-on execution where needed. Show less