Inri Mouchette

Experience

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  Kraft Foods

  Jan 2001 - Jan 2012

  Managed a $600M Ready to Drink and Powdered beverages portfolio with strategic growth planning, an annual innovation pipeline strategy, and a $20M consumer marketing budget targeting three segments (Hispanic, Kids, & Moms). Implemented customer-specific programming at key customers (Walmart, Kroger, Target), growing consumer revenue at PoP for Beverages portfolio (Crystal Light, Kool-Aid, Country Time, & MiO launch) Managed all aspects of the marketing mix to deliver targeted mom and kid positioning for the $300MM Kool-Aid powders portfolio.• Oversaw all aspects of $150MM Country Time and $35MM Tang businesses. Led strategic vision and 3-year roadmap development for the Country Time brand. • Managed the re-launch of the $225MM Crystal Light Canister business. Led the implementation of a package structure change and dedicated media campaign

  • Brand Manager, Kool-Aid Trademark

    Jan 2011 - Jan 2012

  • Brand Manager, Refreshment Beverages Shopper Marketing

    Jan 2010 - Jan 2011

  • Sr. Associate Brand Manager, Kool-Aid Powders, Country Time/Tang & Crystal Light Powders

    Jan 2008 - Jan 2010

  • Associate Brand Manager, Crystal Light Bottles, Fruit 2O, & Kool-Aid Powders

    Jan 2006 - Jan 2008

  • Sr. Financial Analyst, Ready to Drink Business Analysis

    Jan 2003 - Jan 2006

  • Senior Financial Associate, Overhead Cost Analyst, Planning & Reporting

    Jan 2001 - Jan 2003
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  NBTY: US Nutrition

  Jan 2013 - Dec 2014

  Director of Marketing, Osteo Bi-Flex & Ester-C

  Developed and implemented an integrated marketing approach for corporate strategy, building a multi-touchpoint campaign, and leading innovation for the private-equity-owned organization. • Oversaw a $30M annual budget for Osteo Bi-Flex and managed a 3-member team• Drove the $150M Osteo Bi-Flex portfolio and $20M Ester-C portfolio, two of the company’s strategic growth opportunity pillars – Joint Care and Immunity• Designed and launched the first integrated brand program in the company, held up as the gold standard and expanded across all NBTY brands Show less

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  The Hershey Company

  Jan 2015 - Oct 2019

  Founder of The Garage, new ventures, and an in-house incubation group that established new ways of working to create agile disruptive brands for The Hershey Company. Guided the disruptive growth spaces spearheading strategic partnerships, unlocking penetration within low share growth spaces, and Parent to Child and Gifting platforms. • Designed and deployed the G2M process, infrastructure, playbook, and vision for a stand-alone $100M disruptive innovation, Direct to Consumer brand-building for The Hershey Company• Developed brand name, story, imagery, package design, consumer target, early/late growth stage manufacturing, sales channels expansion, and financial viability across new ventures (Cocotopia, The Cantina, Greenr)• Launched DTC brands delivering effective unit economics through customer acquisition strategies• Developed marketing strategy to progress company growth, including but not limited to expansion across social (FB/IG/Pinterest), search, email marketing, social media influencers, podcasts, and press Show less

  • Director of Marketing Disruptive Innovation

    Oct 2017 - Oct 2019

  • Sr. Brand Manager, Sweets & Refreshment (Ice Breakers, Breath Savers, Bubble Yum & Twizzlers)

    Oct 2015 - Dec 2017

  • Sr. Global Manager - Hershey's Kisses

    Jan 2015 - Sept 2015
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  Campbell Soup Company

  Nov 2019 - Nov 2023

  Rebuilt and transformed a struggling portfolio, leading rebranding of an $800M health-forward, plant-based US portfolio. Guiding short and long-term strategic planning, integrated omnichannel marketing, innovation, Go-to-Market (G2M), sales planning, and holistic P&L management. Drove modernization and consumer-led brand repositioning for the core vegetable portfolio, breathing life into the declining brand.• Directed a $25M marketing budget, training and mentoring a 5-person marketing team, and a 20-person cross-functional operating team• Guided a strategic pivot to shift to a full-force growth portfolio; built business case resulting in +$8M incremental YoY (year-over-year) investment to accelerate growth from 2023 forward, delivering +15%/+$25M Revenue for the Energy/Single Serve portfolio in 2023 through modernization of the core brand, and stretch into Gen Z mocktail and alcohol-adjacent shelf-stable beverage categories• Designed a ready-to-launch new advertising campaign and optimized omnichannel integrated marketing plan with speed, 12 weeks from briefing to execution; +1.3x/+10pt purchase intent expansion amongst critical millennial target audience Show less Designed and directed a $4B Meals and Beverage Innovation strategy, pipeline, and commercialization infrastructure (front of funnel, gate, and portfolio management process). Created an innovation culture fully adopted by the organization, taking innovation function from vision to execution within a year, building the company’s innovation playbook.• Built the business case, secured C-level approval, and launched the first new brand in over a decade, with new pipeline revenue of $100M, FlavorUp!• Developed a strategic 3-year, $450M pipeline across 5 Meals and Beverage categories, and multi-brand platforms; delivering 3% topline growth• Managed an elite 5-person marketing team and a 15-person cross-functional front-of-funnel team• Established infrastructure for the company to view innovation across several strategic views and developed the first balanced (Horizon 1,2, 3) end-to-end innovation pipeline: what is near, more disruptive, and the balance - to keep the core portfolio going, and tap into new consumer segments• Leveraged agile toolset to discover a $150M disruptive platform, identifying new consumer trends, and new technologies, utilizing AI tools to bring insight strengths to our work with marketing agencies Show less

  • Vice President of Brand Marketing, Beverage

    Oct 2022 - Nov 2023

  • Head of Innovation

    Nov 2019 - Nov 2022
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  Impact & Truth in Branding, LLC

  Dec 2023 - now

  Founder + Chief Marketing & Growth Officer

  As the leader of Impact & Truth, I blend my marketing passion with entrepreneurial drive to create a growth agency aimed at advancing businesses. My expertise in Consumer Centric Branding and Growth Marketing allows me to guide a skilled marketing and sales team in providing tailored growth strategies for our clients.OUR APPROACH TO CLIENT GROWTH:➤ Strategy First Leadership: We develop and implement forward-thinking business and marketing strategies that match business objectives, promoting a culture of excellence and innovation.➤ Brand Development: With a keen insight into market trends and consumer behaviors, we craft compelling brand stories to enhance your presence in the market.➤ Data-Driven Marketing: Our campaigns are fueled by data analytics, ensuring decisions are based on insights and deliver quantifiable ROI.➤ Content Marketing: We manage the production of SEO-friendly content that engages your audience and establishes your authority.➤ Digital Marketing Expertise: We use digital platforms like social media, PPC, and email marketing to create cohesive campaigns that increase reach and conversions.➤ Client Relationship Management: We focus on strong partnerships, offering strategic advice and becoming an essential ally in your growth.➤ Entrepreneurial Acumen: We tackle growth challenges with agility, quickly adapting to market changes using agile methods.➤ Team Building and Mentoring: We cultivate a talented marketing team, encouraging their growth through mentorship and empowerment.BENEFITS OF PARTNERING WITH US:➤ Systems to support rapid scaling.➤ Increased sales and revenue within 2-3 months.➤ A 12-month proven execution plan for generating free cash flow.➤ Elimination of ineffective sales and marketing spending.I am dedicated to not only shaping our agency's future but also actively ensuring our clients' success, showcasing the strength of strategic marketing combined with a dedication to growth. Show less