Kayte Raywer

Experience

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  Brand Spark Holding

  Aug 2014 - May 2015

  Account Executive

  • Managing and implementing the work portfolio under the Managing Director.• Generating creative and effective communication solutions for the Agency’s client portfolio thus enhancing their objectives/bottom line.• Engaging the media on behalf of the clients to get a platform to engage the public.• Helping in the development of new products/services for the Agency.• Generating strategies that would help the agency keep in touch with her clients making them feel valued.• Working with account planners to devise campaigns that meet the client's brief and budget.• Presenting campaign ideas and cost estimates to clients.• Checking and reporting on the clients work progress.• Organizing, supervising and reporting on events.• Managing social media pages for clients. Show less

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  Webster Technologies

  Apr 2016 - Sept 2016

  PR and Communications Officer

  • Events organization, management and reporting.• Compiling and writing articles in the weekly online newsletter.• Developing and implementing the road to market strategy for an online political platform.• Organizing media briefings and drafting Press Kits.• Coordinating and facilitating media coverage for new products.• Management of the social media pages of all the companies under the group.• Planning publicity strategies and campaigns for new products.• Organizing and supervising product launches and media briefings.• Writing and producing presentation and press releases.• Managing company brand and reputation.• Developing branding initiatives, internal communications and external media relations.• Daily media monitoring to highlight industry media reportage in Africa. Show less

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  PurpleRays Communications

  Oct 2016 - now

  Chief Digital Strategist

  • Develop and implementing customer database and tracking system to increase customer engagement.• Setting digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).• Product development and design features for premium clients.• Researching on products, services and current strategies to identify new opportunities for clients.• Analyze web traffic matrices and suggest solutions to boost web presence.• Drafting social media content calendar and managing social media pages.• Monitoring SEO/SEM, marketing and sales performance matrices to forecast trends.• Building strong client relationships through social media interaction.• Keeping up-to-date with our audience’s preferences and proactively suggesting new campaigns.• Liaising with Marketing, Sales, design and content teams to optimize customer experience and ensure brand consistency.• Establishing best practices in digital marketing.• Staying up-to-date with digital technologies developments.• Handling social media account of company and staying in touch with customers.• Executing administrative and clerical tasks daily. Show less

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  Purple Rays Communications Ltd

  Jan 2017 - now

  Founder & Chief Executive