Adriana Pokus

Experience

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  Bindu Juice / Fit Bistro

  Feb 2014 - Sept 2018

  Co-Founder

  • First entrepreneurial project in my first year of college• Webpage development (WIX and Squarespace) • Creating our entire product line of cold-pressed juices and healthy meal prep supporting local suppliers • Identifying Market opportunities, taking a big-picture of our market segment and industry• Building a Social Media presence, crafting press releases (presenting the product on TV) • This project was presented to the “Shark Tanks” in Guatemala • Driving company sales growth and profitability through the use of creative selling, teamwork and customer service • Managing a minimum of 6 employees within the first year (including kitchen and delivery) Show less

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  Freelance

  Jan 2018 - Oct 2018

  Freelance Online Marketing Consultant

  • Developing Digital Marketing strategies for 5 brands in Zürich and Paris • Creating pivotal marketing communications pieces including digital advertising efforts in English and German (increasing sales) • Optimizing the SEO and SEA competitor analysis• Building audience engagement with an understanding of data and analytics, identifying and monitoring trends • Photography and video creator

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  Swiss International Air Lines

  Nov 2018 - May 2019

  Internship in E-Commerce (Performance Marketing and Partnermanagement)

  • Support in Performance Marketing (SEO, SEA and affiliate marketing) • Coordinating and cooperating with internal interfaces and external agencies • Optimization of flights offers to flight search engines (Kayak, Skyscanner, etc) Supervision of topics in the field of flight and travel-related additional services • Establishing relationships in Partner management, optimization of the presentation of call additional services on swiss.com • Assistance in conducting testings and subsequent troubleshooting • Working in a matrix organization Show less

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  CH Media

  Jul 2019 - Aug 2021

  • Preparation of sponsoring offers for the national TV channels of CH Media (3+, 4+, 5+, 6+, TV24, TV25, S1)• Planning, implementation, and control of sponsoring campaigns• Planning of product placements and sponsoring elements in own productions as well as corresponding coordination with Editorials team, Productions team, Broadcast scheduling -team, and Graphics team. • Planning, implementation, and control of Social Media campaigns around the own productions of CH Media TV National • Coordination of B2B events for CH Media TV National • Coordination of countertrades related to the program • Creation and maintenance of sales and channel presentations • Support and consulting of customers / partners• Responsible for acceptance of product integrations in TV productions Show less • Creation of sales and Social Media and channel presentations (Word, Excel, PPT) • Implementation of accompanying measures for our customers (sweepstakes, extension of Social Media campaigns) • Planning of product placement and other TV sponsoring measures for own productions, as well as their extension into the Online area• Planning, implementation, and control of Social Media campaigns • Supporting the development of sales, advertising market, competition and user analyses• Planning, implementation, and control of classic TV campaigns as well as own production, series sponsoring and special advertising formats• Support in planning and coordination of customer events (Allianz Cinema, Zurich Film Festival, Public Viewings) • Creation of individualized offers for online and TV• Administrative support of the Sales Marketing team and Head of Sale• Support and consulting of customers / partners• Ensuring and coordinating the timely delivery of advertising materials. Show less

  • Junior Product Manager

    Jun 2020 - Aug 2021

  • Internship in Social Media Sales

    Jul 2019 - Jun 2020
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  Mediaschneider AG

  Nov 2021 - now

  Professional Social Media Manager