Nourhan Ahmed

Experience

• 

  Orange Egypt

  Aug 2015 - Jul 2018

  Marketing Lead - Mobile Money

  • Monitored subscription growth and cash in/out performance, consistently achieving targets.• Analyzed market trends and customer segments to design tailored offers that increased Orange Money’s revenue, market share, and customer loyalty.• Developed and executed competitive mobile money promotions to lead the market and drive customer acquisition.• Created usage reward programs that stimulated platform usage and boosted revenue.• Tracked key performance indicators (KPIs) for Mobile Money through daily, weekly, and monthly dashboards, ensuring alignment with strategic goals.• Conducted post-launch analyses, providing actionable insights to improve campaign effectiveness.• Led the development and implementation of new mobile money services and company-wide go-to-market plans.• Delivered comprehensive service descriptions for new products, ensuring clear communication and alignment across teams. Show less

• 

  MAGRABi

  Jul 2018 - Aug 2024

  • Spearheaded strategic CRM brand positioning, aligning marketing strategies with market trends and business objectives to improve customer retention and engagement.• Led the development and execution of CRM and lifecycle marketing strategies across 280+ stores and eCommerce platforms in KSA, UAE, Qatar, Kuwait, and Egypt.• Increased customer retention by 11% by shifting from mass communication to personalized segmentation and automated lifecycle marketing.• Contributed to an 18% annual revenue growth by launching omnichannel customer communication via Email, SMS, and WhatsApp.• Designed and implemented advanced customer segmentation models (RFM, retention cohorts, deciles) to enhance engagement strategies.• Led the in-store data collection and validation project across 280+ stores, improving data accuracy and providing deeper customer insights.• Developed and launched new customer feedback systems (CSAT & NPS), achieving a 20%+ response rate and an NPS score of 80%.• Built and nurtured strong relationships with key stakeholders, ensuring CRM initiatives were closely aligned with organizational goals.• Led and collaborated with cross-functional teams and agencies to ensure seamless execution and optimization of CRM campaigns. Show less • Planned, executed, and analyzed direct marketing campaigns targeting consumers across the MENA region, driving key marketing objectives.• Managed internal and external resources to ensure seamless campaign execution, including data, content, and planning.• Delivered detailed pre- and post-campaign performance analysis, including database extractions to measure effectiveness and ROI.• Led CRM development projects aimed at improving customer retention, enhancing customer value, and optimizing database performance.• Facilitated cross-functional cooperation, ensuring alignment and communication across teams for CRM activities.• Managed the implementation and reporting of the NPS program for the MAGRABI chain across MENA, driving customer satisfaction insights.• Conducted ad-hoc analyses to gain deeper insights into customer behavior and overall business performance.• Collaborated with Data and Analytics teams to create customer personas and build comprehensive customer analytics for targeted marketing strategies. Show less

  • Associate CRM Marketing Manager - MAGRABi (MENA)

    Apr 2022 - Aug 2024

  • CVM Marketing Lead - MAGRABi & NAU & Doctor M

    Jul 2018 - May 2022
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  Egyptian Banks Company

  Sept 2024 - now

  Marketing Manager

  Spearhead strategic brand positioning, aligning with market trends and organizational goals to maintain brand equity and drive sustainable growth.• Develop and execute integrated marketing communication (IMC) strategies across digital, media, events, and BTL initiatives.• Successfully launched Apple Pay as part of the tokenization project, delivering a 360-degree marketing campaign that achieved adoption and awareness KPIs.• Build and nurture partnerships with banking and payment partners, ensuring seamless adoption of innovative payment solutions.• Lead and manage a cross-functional marketing team, collaborating with agencies and key stakeholders for campaign execution. Show less