
Anca - Elena Silvestru
Intern

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About me
SENIOR MARKETING FINANCE ANALYST la Ursus Breweries
Education

Academia de Studii Economice din București
2009 - 2012Bachelor's degree Finanțe, în general
Academia de Studii Economice din București
2012 - 2014Master's degree Corporate finance
Universitatea din București
2009 - 2012Bachelor's degree Facultatea de Geografie-Geologie
Experience

BCR
Nov 2011 - Feb 2012Intern
L'Oréal
Nov 2012 - Jun 2017Economist-receiving invoices, identifying the purchase order and the good receipt for each one of them-bank statements (matching each incoming payment with the client, also cash withdrawal,cash deposits)-expenses reports for the sales department and other (reconciliation of the avans with the expenses)-compensations with the major clients-operating invoices with/ without purchase order (using cost center or project code)-operating exchange rate differences from the foreign incoming payments-integrating foreign invoices-operating provisions and cost center corrections- Providing training and support on demand.- Reproducing quality accounting and financial statements for the entity, within Group and legal deadlines- Draw up sub-ledger balance reconciliations and account justifications within requested deadlines, ensuring that fiscal period closing has been taken into account appropriately- Draw up the monthly costs reconciliation and the gaps justifications- Providing data to Internal and External Auditors.-Month end closing ( analysis of VAT journals, preparation of VAT financial statements) Show less

Ursus Breweries
Jul 2017 - now•Assist FP&A Finance with monthly accruals as well as managing overall year-end accrual process for Marketing/Trade Marketing/Corporate Affairs / Research. Prepare commentaries on these reports.•Provides financial performance insights and recommendations to Marketing leadership, including commercial performance and spend effectiveness and indentifies potential growth opportunities or risks through conducting monthly/quarterly performance reviews with Innovation, Brand& Trade teams to ensure confidence in actual results as well as highlighting of key issues, risks and opportunities for further decision making•Partner with Innovation, Brand and Trade Marketing teams to develop medium term & annual plans (budgets and PFs) at the level of detail relevant for the business (brand/project/month).•Development of budget process, monitoring and coordinating of innovation, marketing/trade marketing budgets, brand & NPD CAPEX and marketing spend.•Prepare budgeting/forecasting process in relation to Marketing area as per the company’s rules and deadlines•Provide support to Marketing/Trade Marketing budget owners for budgeting/forecasting various spend categories•Ensure a thorough understanding of the commercial activities behind the commercial budget/forecast and provide support for optimization of the spent•Assists in maintenance and development of relevant systems and tools in order to respond to the dynamics of the business changes •Ensure that all updates and developments are communicated to relevant budget holders •Ensure the application/compliance of different processes in order to meet both legal and fiscal requirements as well as a proper follow up of commitments/plans•Provide value-added analysis, opportunity identification and interpretation of results, analyzing proposals from brand and trade marketing to ensure cross functional alignment and financial alignment to marketing and innovation strategy and targets. Show less -Monthly monitoring of the profitability indicators (volumes, revenue, discounts, gross profit, brand and pack mix)-Month-end closing activities (posting accruals, reporting, reconciliation)-Credit notes approval after a solid verification and year- end revenue reconciliation with clients-Monthly balance sheet reconciliation,- Preparation of the audit documentation- Support the sales teams in the construction of the quarterly forecasts, annual budget and PF2-Communicate with sales team to ensure that they are kept up to date with the latest financial information and help them manage their budgets- Prepare insightful presentations that summarize performance analysis and facilitate decision-making-Run various volume, brand and pack scenarios in order to predict the P&L indicators before the month-end-Prepare variance analysis by channel, brand and customers for sales team-Coaching for new joiners, including trainees and including them in our day to day activities (prepare trainings and P&L inductions) Show less -Coordination of the monthly monitoring process for fixed costs- Monthly insightful explanations sent to business partners for variations vs Bdg/PF/PY, ensuring the budget is delivered- Organize and consolidate data from different sources, constantly ensuring that information is accurate and complete, in order to prepare and deliver the Budget and PF for the following year, according to the HUB instructions - Accruals& Provisions recorded in accordance with HUB requirements and internal policies/procedures- Prepare on a monthly basis the summarization of accruals& provisions file for commercial FC (with details per FC category/costs center/type of accrual)- IT capex projects created in SAP- CAPEX monthly spent and WIP reconciliation-New cost centers creation in SAP/ update the owners, in order to reflect the constantly changing organizational structure-Work cross-functionally with various teams: (Finance, Hr , Corporate Affairs, Marketing) Show less
SENIOR MARKETING FINANCE ANALYST
May 2020 - nowOrganised trade senior financial analyst
Mar 2019 - May 2020Financial Analyst- FP&A
Jul 2017 - Feb 2019
Licenses & Certifications
- View certificate

Contabil
Nov 2015 
CIMA BA1-BA4
CIMAJun 2020
Languages
- roRomână
- enEngleză
- frFranceză
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