
Srinivas Cheedella
Software Enginner at EA sports

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About me
Senior Director, Product & Software Engineering at Salesforce
Education

Miryalguda Secondary School Board
-SSC
Engg College, Hyderabad Osmania University
2001 - 2005B.E M.V.S R
Experience

Tech Mahindra
Aug 2006 - Jan 2009Software Enginner at EA sports Identified and Designed various business and integration components Created High Level Design Documents for Integration and Messaging Services under Reference Architecture Created design docs, environment reference documents, and designed solutions around technical problems Designed and developed the B2B gateways Designed and developed the vendor managed inventory solutions Designed and developed the uploading payroll data into ERP systems Interacted with various external partners like Vision, Walmart and various other trading partners and 3PL vendors. Developed the interfaces to support business continuity planning Show less

Tech Mahindra
Mar 2009 - May 2013 Design and deliver the solution to the business requirement Upgrading the TIBCO stack across multiple environments Development of synchronous, asynchronous multi-protocol gateway’s. Configuration and Deployment of BW & data power components across the environments. Defining the communication between MQ & BW Development of problem records and monitoring of the team members build work to ensure the delivery on time. Preparing the test strategy, involving in test execution along with review of test results across the environments. Participating in release meetings and preparing change records. Involving in promoting the problem records build work to production. Performing the daily environment shakeout activities on a schedule basis and monitoring the team members daily shake out results. Notifying the daily application shake out results to relevant teams. Monitoring of the HP ALM defect tracking domain and ensuring the solutions will be provided to the defects on a priority basis. Monitoring and performing the deployments across various test environments up on approval from the environment management services. Participating in Release Management (Planning and Delivery) and Environment Management (Provisioning and Change Management) meetings and ensuring the CSI/TIBCO test environments will be available for release. Show less Interacting with the business teams to understand the Business Requirements and estimating the timelines Design and delivered the migration of applications from MQ to TIBCO using request reply ,fire and forget patterns Designed and developed TIBCO applications to for data (member and membership) transfer between People soft CRM system to Mainframe system Preparation of the Low level design documents Preparation of mapping sheets for the interfaces Development and delivery of the interfaces Performing the Unit Testing ,Integration testing and participating in SIT (system integration testing ) Deployment and post production support Have set up Monitoring, Governance around Existing environment and Integrations. Tuned existing environment both Application Server and Code level for performance Show less Provided 24X7 production supports for various TIBCO applications, interacting a number of boundary systems and maintained them. Preparing Support strategy documentation. Monitoring of the applications in Production environment Installing the TIBCO software and managing the TIBCO environments Resolution of issues/incidents/logs/requests as per defined SLA. Implementing Tibco Hawk for extended Monitoring of applications. Generating application health check reports for the further analysis. Tuning up the applications for better performance. Enhancements of application to cater new requirements. Enhanced various Integrations to fix Performance & Design issues. Show less
TIBCO Consultant working at National Australia Bank
Jul 2010 - May 2013TIBCO consultant at Medibank
Jan 2010 - Jun 2010Tech Lead at Align Technology
Mar 2009 - Dec 2009

TIBCO
Jun 2013 - Oct 2016Principal consultant,PSG● Participate in requirement meetings with business. Understand and analyze the requirements and develop a POC and demonstrate to business and respective internal technical teams ● For a received problem statement design, deliver overall solution following design patterns and SOA guidelines ● Preparing the solution development package document, designing the process flows, mapping sheets & Sencha and BW communication patterns● Designed the application infrastructure for scalability, high availability● Developed guidelines and best practices around naming conventions, exception handling and logging● Provided leadership and technical guidance to the team, in executing business critical projects.● Building mobile applications (both IOS & Android )● Work along with the team on development of interfaces using the TIBCO stock , Sencha & spotfire● Develop the analytics (reports) part of the application using spotfire ● Reviewing the team work, preparing the migration & test strategy. Participating in UAT& Performance testing Show less

Nielsen
Nov 2016 - Jan 2019Associate Director
Salesforce
Jan 2019 - nowSenior Director, Product & Software Engineering
May 2024 - nowDirector , Enterprise Operations
Jun 2021 - May 2024Senior Manager, Systems Specialist
Jan 2019 - May 2021
Licenses & Certifications

TIBCO Business Works 5.X
Banking 101 certification- View certificate

Certified SAFe® 5 Agilist
Scaled Agile, Inc.May 2022 
Executive Programme in Communication Strategies for Corporate Leaders
Indian Institute of Management, CalcuttaMar 2022
Salesforce Certified Administrator (SCA)
SalesforceDec 2018
Steeping Into Leadership
Indian School of BusinessAug 2019
Honors & Awards
- Awarded to Srinivas CheedellaBanking 101 Certification Mahindra Satyam Jan 2013
Languages
- enEnglish
- teTelugu
- hiHindi
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