Rilee Smith

Experience

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  Various Media Outlets

  Sept 2007 - Apr 2011

  Freelance Journalist

  I have freelanced work for several publications including The Columbia Chronicle, New City Chicago Magazine and several niche-based blogs and websites.

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  MOLLY'S CUPCAKES

  Sept 2008 - May 2011

  Social Media Manager

  Director of all online communications and development/SalesTasks include: • Develop and manage of all online communications such as Twitter, Facebook, Yelp, etc. • Creating unique advertising and promotions for online platforms such as coupons targeted towards online audience and special events that are online invitation only. • Uploading news, events, promotions, blogs, etc. onto online platforms and interacting with online members through comments and news feeds. Show less

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  A Moment In Time Weddings and Events

  May 2009 - Dec 2009

  Assistant Event Coordinator (Internship)

  Assistant event coordinator (summer internship)Tasks include: • Communicating with vendors to research product, set up meetings with clients, sign and negotiate contracts, converge on day-of event timeline and set-up. • Communicating with clients to discuss their wants and needs for the event, establish budget, hire vendors, create day-of timeline, etc. • Coordinate and set-up wedding day details including floral arrangements, place settings, head table, table decorations, chair covers, wedding favors, etc. Show less

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  The Twenty Life

  Feb 2010 - Mar 2014

  Founder / Editor-In-Chief

  Founder and Editor-In-Chief of The Twenty Life, an award-winning lifestyle website for women in their twenties.• Responsible for designing, implementing and maintaining a women's lifestyle website that receives approximately 40,000 page views a month, and includes daily content in the topics of relationships, lifestyle, home decor, food, entertainment and more.• Daily duties consist of managing all levels of production, which includes overseeing a team of 10 staff writers and editors, evaluating all content for publication, and proofing and uploading copy into web management systems.• The Twenty Life was selected as Detroit's Most Valuable Lifestyle Blog, both Readers Choice and Editors Choice, during the summer of 2011 by CBS Detroit.About The Twenty Life:The Twenty Life is a women's lifestyle website for twenty-somethings who have just graduated from college, moved out on their own and are making the transition into adulthood. We provide fun, easy-to-execute advice on topics that affect the first few years of living on your own, such as apartment living, cooking and entertaining on a budget, serious relationship advice, contemporary fashion trends and do-it-yourself articles and tips.http://www.thetwentylife.comhttp://www.twitter.com/thetwentylifehttp://www.facebook.com/thetwentylife Show less

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  ECHO Magazine

  Sept 2010 - Feb 2011

  Assistant Managing Editor and Online Editor

  Assistant Managing Editor, Online Editor and Production Manager at ECHO Magazine, the student-produced, award-winning publication of Columbia College Chicago.• Responsible for assigning, researching and editing all written and online content produced by staff writers. Editing tasks include background research, checking copy for consistency, adhering to AP Style guidelines, etc.• Daily duties consisted of writing and producing multiple stories and photo shoots for each section in the magazine, including a food trend article, a three-page interior design story and a feature piece on a teen diagnosed with Lupus.• ECHO Magazine is Columbia College Chicago's award-winning student magazine.About Echo Magazine: Echo magazine carries paid advertising, and has a circulation of 15,000 per semester. Echo covers topics of interest to college students in Chicago, particularly those in the South Loop. The coverage reflects the popular culture and issues that matter to these students. Show less

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  Zen Media

  Jun 2011 - May 2014

  Content Development Manager

  (Previously Communications and Outreach Supervisor.)RESPONSIBILITIES• Overseeing and managing the company's content department, including creating strategic monthly content campaigns for each client, developing and implementing strategies to drive traffic to content platforms, creating and organizing department-specific documents and calls, and ensuring all content deliverables and expectations are met. • Daily content duties included researching and writing blogs for a variety of different B2B and B2C marketing clients. Each blog provided subject matter expertise about products and industry data that were trending in the related field, as well as strategic keywords and links for SEO benefit.• Contributed an in-depth, informative chapter on getting started with Google + for the 2012 edition of "The Zen of Social Media Marketing" book by Shama Kabani. Show less

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  Hello Innovation

  Jun 2014 - Jan 2018

  Content Marketing Manager

  As Content Marketing Manager, I oversaw Hello Innovation's content creation programs across multiple business units, including Hello Innovation, funeralOne, The Sympathy Store and Hello Aerial.Responsibilities• Managed all external-facing content marketing initiatives, including maintaining the blog and social media profiles of all company brands, including product marketing materials for funeralOne and The Sympathy Store's B2B2C SaaS platforms.• Daily duties included developing weekly/monthly editorial calendars, managing a team of internal and external content creators, creating content such as infographics and blog posts, and measuring and reporting on the success of content initiatives.• Managed internal-facing content initiatives, including the research and development of brand personas, creating content marketing frameworks for company brands, managing marketing research projects, creating internal company playbooks and toolkits, and assisting with brand development content needs. Show less

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  GoFundMe Charity

  Jan 2018 - Jan 2020

  Content Marketing Manager

  As Content Marketing Manager, I developed, operated, and optimized the whole of GoFundMe Charity's content and creative engines. This included project management and day-to-day creation of B2B content for web, SEM, social media, product marketing, and brand marketing initiatives.RESPONSIBILITIES• Managed, developed, and optimized the whole of GoFundMe Charity's content and creative engines, including overseeing all project management and day-to-day creation of content marketing, SaaS product marketing, and brand marketing initiatives.• Created and oversaw content for all outbound and inbound marketing channels, including strategy and execution of monthly webinars, weekly blogs, daily social content, web pages, sales landing pages, video content, eGuides, marketing emails, social media, and more.• Developed B2B SaaS product marketing strategy and related materials to be used in sales, client services, trade show marketing, and internal applications.• Created and maintained marketing relationships with partners, vendors, and press, including crafting thought-leadership content for outbound marketing channels and representing the brand at conferences and trade shows. Show less

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  Jewel Commerce

  Aug 2019 - Jan 2020

  Contract Role: Content Marketing Strategy

  My role as a contractor with Jewel was to help develop a B2C content marketing and social media strategy that resonated with the luxury fashion shopper to be implemented across Jewel's entire content marketing portfolio in order to directly impact business growth by increasing followers across channels and improving engagement. This portfolio included newsletters, social platforms, Facebook ads, blogs, influencer campaigns, web copy, and more.

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  Bluewater Technologies Group

  Feb 2020 - Sept 2021

  Director of Content Marketing

  As Director of Content Marketing at Bluewater Technologies, I lead all B2B and B2C content marketing initiatives. This includes curation and deployment of monthly newsletters, targeted content briefs, blog, webinars, case study materials, and more.Responsibilities:• Orchestrating & operating digital content strategies across all online platforms• Measuring the results of marketing activity to inform future campaigns• Maintain relationship with editorial contacts to place produced content• Designing and implementing new creative marketing strategies• Creating content that people want to see, is educational, and adds value• Driving traffic and engagement that translates to sales through branding Show less

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  TenacityAi

  Oct 2021 - Jun 2022

  Director of Content Marketing | AWS Cloud Certified

  As Director of Content Marketing at Tenacity, I was responsible for developing and executing a cohesive content marketing strategy focused on driving product growth, increasing AAR, and building a community of product loyalists for Tenacity's cloud posture management SaaS platform. Responsibilities:• Led and executed content strategy across the marketing funnel with a focus on product-led content that moved DevOps users from awareness through advocacy.• Solely responsible for creating and growing Tenacity’s thought leadership and content marketing efforts from scratch, including standing up Tenacity's blog, email marketing, webinar, and social media strategy, as well as developing content marketing frameworks and personas.• Daily activities included managing a team of vendors, creating and assigning content briefs, writing content downloads and blog posts, producing webinars and podcasts, managing social pages, crafting email newsletters and campaigns, and reporting on content marketing metrics and outcomes. Show less

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  Nucleus Security

  Jul 2022 - Oct 2023

  Director of Content Marketing

  As Director of Content Marketing at Nucleus Security, I am responsible for leading marketing content strategy and execution across the organization to grow MQLs, increase AAR, and build brand awareness for our unified vulnerability management platform. In this role, my primary responsibilities include:• Developing and implementing effective content marketing strategies and campaigns across multiple verticals, including thought-leadership blog posts, downloadable eBooks, monthly webinars featuring various industry experts and guests, and more.• Managing and overseeing trade show events such as RSA, BlackHat, mWise, and more to increase brand visibility, foster meaningful connections, and drive lead generation initiatives at some of the largest events in the industry.• Producing, creating and editing thought-leadership graphics and content, including multi-page eBooks, video podcasts, research graphic visualizations, YouTube videos, webinars, LinkedIn videos, and more. Show less

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  Rilee Smith | Expert Travel & Packing Tips

  Oct 2023 - now

  Content Creator | Travel Brand Consultant

  Travel and packing expert featured in Travel + Leisure, AFAR, and Buzzfeed.As a long-time traveler + obsessively organized packer, I've always had a passion for sharing tips for traveling more efficiently. In late 2022, I began sharing my packing and travel tips on TikTok, where I soon built a community of 290k+ followers.Across my @rileejsmith TikTok and Instagram channels, I create and share popular travel guides and packing inspiration videos, including my viral "Let's Pack It" series where I test different travel bags, which has garnered over 16.5+ million views since I began it in April 2023. I've also had the opportunity to work with notable brands including Virgin Voyages, Tropicfeel, Calpak, ASUS, Monos, Shark Beauty, and more.As I continue to grow my channel and collaborate with brands, my goal is to inspire my audience to be more prepared and efficient when it comes to travel planning so they can truly enjoy every aspect of their vacation! Show less