Jon Herbert

Experience

• 

  Almaden School of Music

  Apr 2003 - Jul 2004

  Drum Instructor

  • Provided private drum lessons to over 20 students in a music conservatory environment

• 

  Alfred Music

  May 2007 - Apr 2021

  • Directed the relaunch of alfred.com, a custom e-commerce site with over 2 million annual users, resulting in a 40% increase in site users year-over-year• Created requirements, user stories, and wireframes for development team• Owned product roadmap and backlog with a focus on maximizing business value• Collaborated with development team and business stakeholders on a daily basis to ensure successful project outcomes• Oversaw custom integrations between website, back-office, shipping, CRM,and marketing systems• Implemented SEO best practices to acquire new users and improve productand content discoverability• Managed digital marketing team focused on email, social media, marketingautomation, content marketing, analytics, and SEO Show less • Oversaw the relaunch of Alfred Music's digital sheet music site, resulting in a 98% increase in site users and a 45% increase in site revenue year-over-year• Developed personalized and automated marketing programs including welcome series, dynamic product emails, triggered messages, and event invitations• Ensured strategic use of the marketing technology stack in order to maximize ROI• Vetted and implemented new technologies to drive innovation throughout the marketing department Show less

  • Director, Digital Marketing

    Dec 2016 - Apr 2021

  • Senior Manager, Sales and Marketing Technology

    Jul 2014 - Nov 2016

  • Manager, CRM and Ecommerce

    Mar 2013 - Jun 2014

  • Misc. Roles: Manager, Sales Operations and Customer Experience | Sales Support Manager | Sales Rep

    May 2007 - Feb 2013
• 

  MakeMusic, Inc.

  Apr 2021 - now

  Product Manager