Aditi Ashok

Experience

• 

  Raymond Pvt.

  May 2015 - Jun 2015

  Textile Internship
• 

  Ritika Private Limited (RITU KUMAR)

  Dec 2015 - Jan 2016

  Design & Merchandising Internship
• 

  Zakoopi

  Feb 2016 - Apr 2016

  Fashion Blogging Internship
• 

  Shahi Exports Pvt Ltd

  May 2016 - Aug 2016

  Intern
• 

  CACTUS

  Jul 2017 - Oct 2019

  Merchandiser

  Worked closely with the founder of the company as a product development merchandiser.I was taking care of the following tasks -1. Review of samples for construction, fall, fit, drape and wash prior to sending to the buyer and should forward the same to R&D with comments. 2. Ensure raw materials and style approvals are available in time to meet the package date.3. Preparing a Production package consisting of the checklist. Pattern mini-marker approved sample with comments.4. Production file which contains fabric and trims swatches - Specification sheets, all comments, wash standards, embroidery/print swatches, and any other relevant swatches should be handed over to the production department after reviewing with the Founder.5. Check & approve trims swatch card after the review of the production department. 6. Sending a request for Q.A to review Sample and ensure samples are sent off within one week after a bulk cut date. 7. Communicate with buyers pertaining to sampling and prepare weekly production status.Moreover, my experience taught me a lot about challenges in the export business and gave me a lot of insights about handling different kinds of people, from overseas buyers to local vendors. Show less

• 

  HOUSE OF W

  Oct 2020 - Oct 2022

  1. Created and executed a comprehensive social media strategy across Instagram and Facebook, resulting in a 180% increase in Instagram followers within 8 months.2. Managed the social media calendar, collaborating with cross-functional teams to ensure cohesive brand messaging and successful product launches.3. Defined campaign KPIs, analyzed performance metrics, and generated detailed reports using Google Analytics and Meta Business Suite.4. Enhanced brand image and content engagement by producing high-quality posts, stories, videos, and reels, maintaining the brand's tone of voice and aesthetics.5. Led a cross-functional team in creating an influencer marketing campaign that increased website traffic by 25% through affiliate partnerships. Show less

  • Social Media Strategist & Content Manager

    Aug 2021 - Oct 2022

  • Social Media Manager

    Oct 2020 - Aug 2021
• 

  Satatland Circular Fashion

  Jun 2021 - Jul 2021

  Social Media & Content Creation

  1. Building brand image, developing content strategy adhering to brand values, and extensive research on sustainability and innovation.2. Enhance brand reach utilizing social platforms. Achieved 260% organic growth on IG in 2 months.

• 

  L'Oréal

  Jul 2023 - Dec 2023

  Global Digital Communication & Community Engagement Assistant

  1. Developed and executed a 360-degree communication strategy, boosting community engagement by 38%.2. Coordinated global strategies with regional teams and optimized newsletters (Mailchimp) for a 45% increase in click rates.3. Enhanced internal communication on SharePoint, improving engagement by 30%.4. Produced and coordinated event assets, including videos and banners, contributing to a vibrant internal brand culture.

• 

  Honorée

  Oct 2024 - now

  International Project Manager

  1. Community management of luxury hospitality clients' social media accounts.2. Creation of attractive visual content: stories, posts, videos.3. Development and publication of diverse content on platforms such as Instagram, Facebook, and LinkedIn: creating editorial calendars, writing posts and stories, and scheduling content.4. Monitoring clients' advertising campaigns on META Business Suite.5. Collaborating in the organization of photoshoots.6. Assisting with the launch of the agency's English website.7. International outreach and prospecting.8. Keeping up-to-date with emerging trends, new formats, and popular social media platforms.9. Preparing monthly performance reports. Show less