Caitlin Mueller

Experience

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  Jennersville YMCA

  Jun 2010 - Dec 2015

  Head Lifeguard

  ¥ Managed 13 guards during each to shift to make sure all duties are performed to the highest level of safety ¥ Coordinated a schedule for 70 guards, for 25 shifts a day with 12-13 guards per shift¥ Observed activities in assigned areas to detect hazards, disturbances, or safety infractions of up to 50 swimmers¥ Communicated facility guidelines, polices, and handle member complaints and requests

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  Wingate University

  Sept 2015 - May 2016

  Marketing Intern for W'Engage

  ¥ Coordinated and communicated the overall W’Engage program specifics between director, faculty, and students¥ Designed, developed, and delivered an integrated marketing campaign which included events, and promotions ¥ Planned and implemented all the logistics of outreach events including street fairs, orientations, and trivia nights

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  Fellowship of Christian Athletes

  Jun 2016 - May 2017

  Intern

  ¥ Managed operational duties including date entry, fundraising, and volunteer organization for over 1,000 athletes¥ Consulted with potential and current donors about ongoing events, trainings, and outreach opportunities ¥ Facilitated problem-solving, leadership, and team building programs for over 30 high school student-leaders

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  RoundPoint Mortgage Servicing Corporation

  Jul 2017 - Aug 2017

  Data Entry Specialist

  • Managed and entered over 300 data sets each with approximately 50 data points• Created pathway charts for data sets and the various ways to enter the data into the program• Analyzed any abnormalities within the sets of data

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  Children's Lifeline

  Aug 2017 - Dec 2017

  Missionary

  • Lead teams of 4-20 people through daily activities and planned outreach events in the surrounding villages • Prepared staff including cooks, translators, and drivers each week to help aid in team activities • Taught a sewing class of 5 women in Creole and prepared the women for future sewing employment • Created two partnerships with US based companies to sell merchandise made by the sewing class

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  SellEthics Marketing Group

  Jan 2018 - Dec 2018

  Category/Insights Analyst

  • Worked closely with Business Managers and Clients to develop fact-based presentations by using a variety of analytical techniques including data mining, forecasting sales, and post promotional analysis. • Create presentations using syndicated industry data to provide clients tools used to promote and sell their products• Develop new ideas for product profiles to increase sales and growth • Work directly with clients to provide individualized brand and product reports

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  Sonobi

  Jan 2019 - Jul 2023

  ** Acquired Amply Media October 2021Use data visualization via Tableau and SQL to inform main KPI business decisions at the executive level for the business.Work directly with engineering & other cross-functional teams to build out tools, manage data storage, and offerings enable more efficient work and insightful data analysis within the larger company.Responsible for building out forecasting trends, finding new growth opportunities and developing the overall monetization strategy for a number of key product offerings.Acted as the liaison between the engineering and other key stakeholder teams to communicate product needs, and timelines all of which was needed for the growth of the products and our external relationships. Managed a team of analysts in the operational and monetization aspect of the product offering. I personally built out the onboarding process to ensure success of analysts. Show less Managed a team of analysts who communicated insights, understood client goals, and made strategic recommendations daily to both internal and external stakeholders Use analytical and problem solving skills to identify opportunities for new a/b tests based on time of day, advertiser, and placement. Relied on tableau and SQL to analyze, organize, and present data to stakeholders to impact strategic decisions. Manage budget allocations, pacing, forecast, and testing for my book of business while maintaining healthy profit marginsContinued operated as a liaison between advertising partners and internal teams Show less Conducted market research, competitive analysis, and customer segmentation to inform product strategy and positioning.Developed predictive models and machine learning algorithms to optimize pricing, demand forecasting, and customer retention efforts. Mine data in snowflake and tableau for data accuracy and to design, develop, and update dashboards to explain KPIs such as CTRs, RPMs, RPV, ROAS, and PPCs and provide actionable insights to senior leadership to inform strategic decision-making.Responsible for monetizing users with a profitable RPU and LTV who subscribed to owned and operated domains through media buys on Google Adwords and helped expand the portfolio of domains Show less Collected and analyzed operational data to evaluate performance metrics, identify areas for improvement, and drive process optimization initiatives.Developed Tableau dashboards to visualize operational metrics, monitor key performance indicators, and track progress towards goals.Collaborated with stakeholders to understand business requirements and translate them into actionable insights and reporting solutions.Assisted in the implementation of new systems and tools to improve data collection, analysis, and reporting processes.Presented findings and recommendations to management, contributing to data-driven decision-making across the organization. Show less

  • Director of Analytics

    Apr 2022 - Jul 2023

  • Operations Team Lead

    Jan 2021 - Mar 2022

  • Senior Operations Analyst

    Oct 2020 - Jan 2021

  • Operations Analyst

    Jan 2019 - Oct 2020
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  True Media

  Jan 2024 - now

  Manager, Media Analytics