Eloy M.

Experience

• 

  University of South Florida St. Petersburg

  Jan 2013 - Jan 2015

  • Design, organize and coordinate marketing and communication materials for effective outreach and presence on campus• Identified and fulfilled the need for a marketing department for Campus Recreation• Designed and managed special events to represent Campus Recreation to external and internal stakeholders• Partnered with fellow student leads to coordinate Rec-Fest to boost student retention rates• Lead a team of student employees and coordinated schedules and delegations of tasks• Train new hires in marketing and operational aspects of the job to ensure greater campus life outreach Show less • Design, organize and coordinate marketing and communication materials for effective• outreach and presence on campus• Identified and fulfilled the need for a marketing department for Campus Recreation• Designed and managed special events to represent Campus Recreation to external and internal stakeholders• Partnered with fellow student leads to coordinate Rec-Fest to boost student retention rates• Lead a team of student employees and coordinated schedules and delegations of tasks Show less

  • Marketing Team Leader

    Aug 2013 - Jan 2015

  • Group Fitness Instructor

    Jan 2013 - Jan 2015
• 

  Freelance Graphic and Web Design

  Jan 2014 - Feb 2017

  Freelancer

  - Pursued, developed and maintained client relationships with businesses in need of graphic and web design services- Conducted market research to establish the best possible user flow for client websites- Maintained constant communication with clients to ensure the best possible product was being delivered- Clients: The Mill, Crossfit I and I, StudyCaribbean, USFSP Campus Recreation, Digital Projection Solutions, Ilfamoso, Craft Auto Spa

• 

  Kobie Marketing

  Jul 2014 - Feb 2025

  - Host client prospect discovery calls with a variety of companies in varying industries - Work with the Business Development team to achieve Kobie's growth revenue goals - Assist in creating pitch decks and creating a story to help sell Kobie's services- Creating and developing an on-going lead nurturing campaign to maintain communication with potential new clients- Enhancing the current utilization of the Salesforce platform in order to increase internal efficiencies and visibility in potential financial revenue- Work with all internal teams to provide the most accurate and detailed information to new prospective clients- Aid Business Development Leads in the creation of new client proposal documents- Provide sales operations support to the overall Business Development team Show less - Served as a trusted advisor to multiple clients to ensure loyalty programs and acquisition campaigns yielded the highest revenue - Designed, implemented and managed email and direct mail campaigns for 3 clients reaching over 500,000 people in 2017- Converted complete email services to internal email team in an effort to decrease costs and increase internal ef ciency- Responsible for managing 3 client loyalty programs for Fortune 100 companies- Lead and participated in weekly client calls to update clients on campaign progress and generate new program enhancement ideas- Proactively sought solutions for program improvements to increase ef ciency and decrease costs for clients and internal stakeholders - Presented and brainstormed ideas to increase member engagement and decrease liability client loyalty programs- Provided recommendations on strategic and tactical direction for future acquisition and promotional campaigns Show less - Collaboratively worked in management and maintenance of client relationships with 3 client programs- Worked with a team of 10+ people responsible for managing accounts generating over $2,000,000 in revenue- Successfully coordinated and executed the rebranding of 3 client sites from design to launch- Oversaw complete rebrand and launch of two loyalty programs in a 5 month period from the initial design and discovery to implementation - Maintained communication internally and with clients ensuring a strong understanding of client satisfaction and areas of improvement- Conducted research on industry best practices and created PowerPoint decks to present strategic guidance and competitive updates- Managed and lead 20+ customer acquisition campaigns reaching over 5 million potential customers for our clients- Built relationships with clients and external stakeholders to ensure client satisfaction and needs were surpassed Show less - Developed campaign ideas and drafted marketing briefs to guide creative team with campaigns- Drafted copy for campaigns and worked with creative team on design as directed by the client- Conducted research on market trends and effective campaigns to make recommendations for new campaigns- Dissected data and reports on response rates and trends from 10,000 respondents to determine campaign effectiveness and make recommendations for future projects- Assisted in day-to-day coordination of email marketing campaigns and production process between the development team, creative team, and the client- QA tested in Windows environment and iOS devices to provide final approval for all campaigns Show less

  • Sr. Manager, Sales Enablement

    Mar 2024 - Feb 2025

  • Manager, Business Development Solutions

    Nov 2021 - Mar 2024

  • Manager, Corporate Marketing

    Feb 2021 - Apr 2022

  • Associate of Client Solutions

    Nov 2017 - Feb 2021

  • Account Manager

    Sept 2017 - Nov 2017

  • Account Coordinator

    Feb 2015 - Sept 2017

  • Account Coordinator Intern

    Jul 2014 - Feb 2015