
Craig Allan
Arts Ambassador Falkirk

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About me
Creative Digital Marketing Specialist | Building Brands, Communities, and Partnerships | Passionate About Social Impact and the Arts
Education

Cumbria Institute of the Arts
2007 - 2010Honours Degree Fine/Studio Arts, General
Experience

Voluntary Arts
Feb 2011 - Mar 2014Arts Ambassador FalkirkCommunity Development and EngagementIncrease awareness and activity of grassroots cultural groupsRepresenting cultural groups at community planning and council meetings. Managing Social NetworksSocial Media trainingSkills Networking, Advocacy, Presentation, Social Media
![[Untitled] Falkirk](https://img.deepenrich.com/v1/company/0000/default.webp)
[Untitled] Falkirk
Jan 2012 - nowEditor[Untitled] is an independent publisher and a leading provider of cultural events in FalkirkAt [Untitled] I was instrumental in the rapid increase of grass roots cultural activity in Falkirk by producing the first bi-monthly publication dedicated to the arts and producing monthly literary events and festivals in Falkirk. A result in my work at [Untitled] Falkirk has seen a rapid increase in grassroots cultural activity in Falkirk. The town now boasts a handful of arts zines and regular annual literary and arts festivals. Including the monthly spoken word event Wooer With Words."[Untitled] spoken word gigs have reinvigorated audiences and performers at the grass roots levels"- Alan BissettSkills Community Engagements, Community Development, Publishing, Editing, Proof Reading, Copywriting, Social Media Networking, Digital Content, Google Analytics, SEO, Social Media Campaigns, Social Media Marketing, Press Releases, Advocacy, Events Programming, Events Marketing, Event Hosting, Show less

For Falkirk's Sake
Mar 2014 - Mar 2016Events- Social MediaAt For Falkirk's Sake, I was responsible for managing a team to curate, deliver and promote a festival that showcases the cultural activity from Falkirk. featuring Alan Bissett, Bill Wells, Janet Paisley and Gordon Legge.Skills Events Programming, Events Marketing, Community Outreach, Community Engagements. Events Promotion, Marketing, Digital Marketing, Managing Social Media Campaigns, Social Media Marketing

The Fruitmarket Gallery
Mar 2014 - Feb 2016Information AssistantInformation Assistants form part of the gallery’s layered approach to interpretation, offering information to visitors at the level they require, giving them the tools to enable them to access the art on display. Skills Art Interpretation, communication, customer service,

Pinpoint Scotland Ltd
Apr 2015 - May 2022Social Media ManagerBased in Edinburgh, Pinpoint publishes four leading international medical magazines. At Pinpoint I am responsible for managing and implementing social media strategies, analytics, SEO and content across a portfolio of websites and print publications. • Responsible for social media activity for Pinpoint Scotland and affiliated brands.• Work with the Directors and Publisher to agree appropriate and consistent aesthetic, wording and tone of voice.• Manage all social media platform updates.• Implement and monitor paid campaigns• Create Tag Manager and Google Ananlytics 4 reports. Show less

Firstport
May 2022 - nowDigital Communications and CRM Lead / Salesforce System Admin
Licenses & Certifications
- View certificate

Google Analytics Certification
GoogleNov 2020
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