Elsa Wang

Experience

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  Dentsu

  Jan 2011 - Jan 2013

  Associate Media Planner

  Main ResponsibilitiesResponsible for media planning and follow up execution, as well as real time monitoring.Regular data analysis reports submission to clients.Client served: Omron, Suntory

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  Group M

  Jan 2013 - Jan 2015

  Senior Planner

  Main ResponsibilitiesResponsible for the media planning and implementation of Master Kong Ice tea and water. Setting up a TV master plan and optimizing the spot plan promptly based on performance.Providing reports such as media trends, competitor reports, innovative cases on a monthly basis. Being involved in the pitch and other researches when required.

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  PHD

  Sept 2015 - Jan 2017

  Supervisor

  Project Management Being in charge of integrated media solutions, as well as innovative coops, Taking charge of implementation process. Clients served: HP, VMware, VWNew Business DevelopmentTaking part in pitches such as Haier, You Xin, Huawei, etc.Innovative Crossover Project launch Sharan X Toys "R"Us.

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  Dentsu Aegis Network

  Jan 2017 - Jan 2019

  Associate Director

  Media strategyDesigning budget allocation and promotion strategies according to the brand goal. leading the team to complete preparation of media strategies, coordinating overall campaign execution plans, setting up campaign KPI evaluation system; providing creative optimization suggestions for the long-term delivery of effective communication.Project managementBeing in charge of integrated media solutions, as well as the implementation process of some international Clients, such as, Infiniti, Walmart. Take responsibility of planning, implementation and financial process. Dealing with urgent cases and demands in timely manner and maintaining high standard.Client service Providing media recommendations and action plans according to client’s request. Leading the team to strictly abide by the project timeline and supervising the team to complete the tasks.Training management Provide clients with Workshop on top-ranking media platforms on a monthly basis, as well as providing training for regional dealers to improve cognition of media trends and usage.Team management Supervising team members to finish daily tasks. Offering strategies, problem solving guidance. Setting KPI assessment standards according to different levels and responsibilities of team members to improve work motivation.New Business DevelopmentTaking responsibility of Infiniti client’s pitch, and helping the company to win the pitch for media planning and buying. Voir moins

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  一汽红旗汽车销售有限公司

  Jan 2019 - now

  Media Manager

  FAW Group Corporation | Media manager2019.08-OngoingProject managementFormulating media strategy and cooperation planning based on brand and model performance target. Aligning with We Media. Take control of the whole project such as budget management, agent bidding process, project implementation, campaign KPI evaluation system, effect optimization and providing further suggestions.Effect oriented project managementLeading effect oriented projects with Baidu, Tencent and Byte dance. Supervising media platform to deep dive in consumer consumption behaviors and building up closed-loop communication to improve ROI.Aligning with internal and external partners to collaborate data from media in real-time. Monitor and optimize project on daily basis to achieve higher cost-efficiency.Innovation project developmentLeading media agency in reviewing media trends and innovations on biweekly basis, initiating creative cooperation model to improve the ROI of media usage.Planning mechanism Regulating media cooperation process and evaluation mechanism based on new project, formulating a flow path file for internal usage. Voir moins