Amanda Bergström

Experience

• 

  H&M

  Sept 2006 - Feb 2020

  Responsible for strategy and production of campaign content to all H&M social media channels, owned and bought, both for global accounts as well as planning for adaptations to local markets.Led internal projects and was also responsible the creative process together with external parties such as agencies, art directors, photographers and copy writers. Worked with securing the quality of content, copy and planning for organic and bought social media. Managed the detailed planning of social media campaigns in collaboration with other internal resources such as production managers and art workers. Was responsible for adaptation of still and moving content to social media channels, as well as some copy writing. Supported approximately 70 local markets with their local social media channels. Project managed digital campaigns for hm.com and the production of digital banners. Led the production with internal resources such as art directors, copy writers and IT department, but also with external parties, e.g. developers and production agencies. Responsible for the global marketing department’s internalcommunication together with HR. Updated and developed the department’s site on intranet. Wrote internal newsletters for the department as well as was responsible for some parts of introduction to newcolleagues. Administrated order handling for printed marketing material to H&M stores, including POS material, bags, gift cards and more. Worked in close collaboration with buyers and print specialists, and suppliers and local markets.

  • Global Project Manager, Social Media

    May 2017 - Feb 2020

  • Operative Project Manager - Global Social Media Team

    Jan 2016 - May 2017

  • Digital Project Manager

    Apr 2014 - Dec 2015

  • Site Co-ordinator Marketing department

    Mar 2012 - Mar 2014

  • Order administrator, Printed marketing material

    Jul 2010 - Feb 2012

  • Sales Advisor

    Sept 2006 - Sept 2010
• 

  Polhem PR

  Jan 2010 - Mar 2010

  Intern

  Internship in the fashion department at Polhem PR, Stockholm.

• 

  Övik Energi AB

  Feb 2020 - Jun 2021

  Responsible for Marketing Communication

  Responsible for leading the marketing communication towards customers. Setting strategies for both digital and print channels and implementing the brand strategies in campaigns. Leading internal resources within the department in the coordination of marketing material. Responsible for marketing communication budget and yearly planning together with sales departments. Main point of contact for external suppliers such as agencies and part of the management team for the marketing department.

• 

  Bosch Rexroth

  Jun 2021 - now

  Hägglunds Brand and Content Manager
• 

  HÄGGLUNDS

  Jun 2021 - now

  Hägglunds Brand and Content manager