Ignacio Fitta

Experience

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  BASF

  Oct 1997 - Dec 2007

  • BASF AG. Engineer Plastics Division, Ludwigshafen, Germany, Headquarter. (Feb 2006 to December 2007), as Support Specialist in Marketing PBT. Develop and promote new PBT grades based of customer requirements or market tendencies. Promote and approve new grades with global customers. Develop innovative PBT applications and process technologies. Working with R&D department to modified or improve performance of current and new PBT grades. Training customers on Injection Molding Process best practices to mold PBT. Increasing and supporting a regional PBT European sales business with value at $165M Euro/year. Show less • BASF Mexicana SA de CV. Plastics Division, Monterrey Branch. (Jan 2004 to Jan 2006), as Market Development and Technical Support Responsible in Engineering Plastics and Styrene Copolymers.Supporting sales and developing new projects with a value of $23M USD/year. Support sales increasing around 15% YoY in Northeast of Mexico. Develop new projects and applications, approved and validate materials with current and new customers, empower to the customer with the good practices to process materials, technical support to sales, process validation and optimization, evaluation of competitor materials, team working with USA and Germany to consolidate new business. Travel into North of Mexico, USA and Germany in order to visit customers, assist them to improve their operations and develop new customers. Track market trends in the region to capture new businesses. Show less

  • Support Specialist in Marketing PBT

    Feb 2006 - Dec 2007

  • Market Development and Tech Support Resp in Engineering Plastics and Styrene Copolymers.

    Oct 1997 - Jan 2006
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  PolyOne

  May 2008 - Dec 2019

  Drive profitable revenue growth, including robust business development; achieve stated gross margin targets as percentages of sales. Approach the sales process with a high degree of professionalism and effectiveness by useful utilization of customer centric selling skills and tools. Developing of robust sales funnel, collecting AR´s, avoidance of bad debts, cross-selling, and effective CRM system management. Effective coach of sales team to sell at all levels of management and built relationships that ensure company will continue to get the first and last look. Assisting customers in problem solving to deliver add value solutions and solutions that affect customers´ Sustainability target and Goals. Developing and implementing Strat Plan and managing commercial team for Specialty Color and Additive business at $21M USD in revenue with sustainable year over year growth. Show less • PolyOne Corporation. Global Account Team, Mexico. (June 2008 until June 2018), as Business Development and Corporate Global Strategic Account Manager. Drive strategic development business and coordinate closely with four different business units’ teams, technology & innovation resources as well as other PolyOne resources to identify and capitalize opportunities that bring value to the customer on a global base. Add customer value by acting as a business consultant for Strategic Accounts and OEM´s, developing solutions understanding customers´ business and needs. Build a list of new projects and sales with value of $75M USD yearly with Appliances, E/E, W&C and Consumer OEM´s in Mexico, Central and South America. In addition, leading automotive business development team in Mexico during 2 years before moving to the current position. Show less

  • Regional Sales Manager Mexico and Central America

    Jul 2018 - Dec 2019

  • Sr. Business Development and Corporate Global Strategic Account Manager

    Jan 2013 - Jun 2018

  • Business Development Manager

    May 2008 - Dec 2012
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  Avient Corporation

  Jul 2018 - Feb 2024

  Regional Manager, Color and Additives

  • Avient Corp, formerly PolyOne. Regional Manager Mexico, Color&Additives BU, (July 2018 untilNow). Managing both legacies mix sales team that drives profitable revenue growth, including robust business development; achieve stated gross margin targets thru add value propositions. Approach the sales process with a high degree of professionalism and effectiveness by useful utilization of customer centric selling skills and tools. Developing of robust sales funnel, collecting AR´s, avoidance of bad debts, cross-selling, and effective CRM system management. Effective coach of the sales team to sell at all levels of the customers’ management and built relationships that ensure company to get the first and last look. Developing commercial team skill to assisting customers in problem solving to deliver add value solutions that impact customer´s sustainable targets and/or growth goals. Driving and implementing Strat Plan for Specialty Color and Additive business that result in growth revenue from $21M USD to $35M USD or two digits growth in my region in the last 5 years. In addition, I led ADTS team by 3 years focusing to add value to the customers and the business, influencing customer loyalty, business growth and new business closes. Show less

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  EMS-CHEMIE (Business Unit EMS-GRIVORY)

  Apr 2024 - now

  Group Leader I&C Business Segment.