Maddy Strudwick

Experience

• 

  Quidel

  Aug 2020 - Oct 2020

  Experience Designer: Innovation Diploma partnership

  - Designed an interactive experience for Quidel to leverage while testing people for COVID-19- Researched ways the market Quidel test as "the rapid test", researching parallel operations such as Band-Aid- Devised marketing activations to boost word-of-mouth marketing for rapid test experience

• 

  HappyGoLingo Inc.

  Oct 2020 - Mar 2021

  Product & Process Lead: Innovation Diploma partnership

  - Delegated tasks, communicated expectations & daily announcements, held other team members accountable for work, and designed time lines & weekly schedules- Lead thorough market research of competitors. Used findings to prototype an executable new brand design including logo, colors, font, target audience, voice, & social media strategy- Guided social media launch and interacted with the marketing team to convey client's request and help design prototypes using Adobe Photoshop and Illustrator- Designed storyboards and managed presentations for the client to showcase final deliverables Show less

• 

  Masduck

  Jan 2021 - Nov 2023

  CEO/ Founder

  - Built product using physical and 3D models for overseas manufacturers to establish final order- Developed and iterated multiple mock websites leveraging digital templates and designs for final outsourced site- Devised social media marketing graphics and product packaging with Adobe Illustrator and Adobe Photoshop- Formulated social media strategy to increase consumer engagement using Twitter and Instagram to promote crowdfunding campaign launch on Kickstarter- Conceptualized business strategy for fostering engagement with 50+ new Kickstarter Backers- Donated 10% of profits to Bridging Tech to provide educational opportunities and technology to homeless youth in the U.S. Show less

• 

  Children's Museum of Atlanta

  Mar 2021 - May 2021

  Experience Designer: Innovation Diploma partnership

  - Designed an interactive learning experience for kids ages 3 to 9. Developed different interactive activities for children to learn theimportance of sustainability.- Constructed a scale model of the final exhibit to present to Children’s Museum leadership

• 

  Olive Book: SAT test prep

  Aug 2021 - Oct 2021

  Marketing & Brand Designer: Innovation Diploma partnership

  - Identified improvements to company marketing strategy and brand appearance in order to increase traffic to website and increase interaction with target audience- Created brochures in adobe illustrator to aid in word-of-mouth marketing and brand awareness

• 

  Mercedes-Benz USA

  Jan 2022 - Mar 2022

  Product Lead: Innovation Diploma partnership

  - Oversaw deliverables to client and communicated the process and presentation of the final product- Collaborated with team members to design a marketing strategy for the MercedesMe app and an expansion to users with sprinter vans using customer personas- Held a focus group to conduct market analysis and form strategies for the initial prototype to expand brand awareness

• 

  Covenant House Georgia

  Mar 2022 - May 2022

  Process Lead: Innovation Diploma partnership

  - Created and iterated prototypes for a 3D tour using Adobe Illustrator and photoshop. - Oversaw market research for the creation of digital roadmaps. - Delegated tasks to team members and oversaw communication with the client.

• 

  Sparketh

  Sept 2022 - Dec 2022

  Customer Success Manager

  - Devised a strategic plan to reduce churn by enhancing customer engagement and building relationships through surveys and emails built and implemented- Partnered with both CEO's regularly to gain valuable business insight and collaborate to design a new digital service through market research and interviewing potential clients

• 

  Xceleration

  Mar 2023 - Aug 2023

  Marketing Intern

  - Developed and distributed company-wide emails and surveys to celebrate AAPI and Pride Month: engaging over 70% of employees and promoting inclusivity within the company- Edited and repurposed blog posts to optimize content for SEO, marketing channels, and audience engagement

• 

  Diablo/Freud Tools

  Oct 2023 - Dec 2023

  Graphic Design Intern

  - Led the redesign of the abrasives style guide, focusing on enhancing clarity, usability, and visual appeal - Conducted design reviews and iterations to fine-tune packaging visuals, resulting in improved shelf presence and consumer engagement- Created a comprehensive picto library adhering to brand guidelines, maintaining consistency and reinforcing brand identity in Adobe Photoshop and Illustrator

• 

  Equity Shift

  Mar 2025 - now

  Marketing Intern

  - Managed and updated website content to enhance user experience and SEO- Created graphics and marketing materials to support campaigns- Developed and scheduled social media posts across LinkedIn, X, and Instagram- Analyzed engagement metrics to refine social media strategy- Conducted competitor research to identify trends and opportunities