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Mariana Kneipp

Mariana Kneipp

Editor/Producer

Followers of Mariana Kneipp2000 followers
location of Mariana KneippRio de Janeiro, Rio de Janeiro, Brazil

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  • Timeline

  • About me

    eCommerce Sr. Commercial Strategy Lead Latin America at The Coca-Cola Company

  • Education

    • Embassy NYC

      2008 - 2008
      English Language

    • Dilit - Roma

      2012 - 2012
      Italian Language

    • Facha

      2004 - 2007
      Communications Journalism

    • ESPM Escola Superior de Propaganda e Marketing

      2012 - 2013
      Master of Business Management and Marketing

      Activities and Societies: Marketing Management, Strategic Business Management , People Management , Operations and Logistics

    • Stanford University

      2024 - 2024
      Executive Program in Women Leadership

    • Ibmec

      -
      CRM Specialist

    • Harvard Business School

      2021 - 2021
      Leading Through Digital Disruption

    • CUOA Business School

      2017 - 2017
      Business Management & Marketing

    • Kellogg Executive Education

      2023 - 2023
      Digital Marketing Strategies: Data Automation AI & Analytics

  • Experience

    • TV Globo

      Jul 2008 - Nov 2012
      Editor/Producer

    • CSM Sport & Entertainment

      Nov 2012 - Jun 2013
      Flamengo CRM Coordinator

    • IMX

      Jul 2013 - Jan 2014
      Marketing Coordinator

    • Vivo (Telefônica Brasil)

      Feb 2014 - Jun 2015
      CRM & Marketing Coordinator

      Marketing strategies to Resellers Channel, promoting a profitable value chain and Trade engagement

    • The Coca-Cola Company

      Jul 2015 - now

      Develop digital strategy in online supermarkets, marketplaces and overall CPG delivery partners in Brazil. Cross-functionally lead to drive sales & marketing capability with Comercial and Marketing teams to build integrated plans and drive incremental sales and ROI in eCommerce customers (Carrefour, Rappi, iFood, GPA); Commercial strategy development to Traditional Channels Commercial strategy development to Stills Beverages Categories (Juice, Water, Dairy and Tea) within all channels and guarantee market execution integrated with Brand positioning and Integrated Marketing plans;

      • Digital Commerce Senior Director LatAm

        Aug 2024 - now

      • Digital Commerce Director LatAm

        Nov 2023 - Aug 2024

      • Digital Commerce Commercial & Customers Strategy Lead LatAm

        Oct 2022 - Nov 2023

      • Digital Commerce Lead Brazil

        Jan 2022 - Oct 2022

      • eCommerce Manager Brazil

        Feb 2021 - Jan 2022

      • Stills eCommerce Manager & Tea Market Development Manager

        Apr 2020 - Jan 2021

      • Traditional Trade Strategy Specialist

        Jul 2018 - Apr 2020

      • Shopper Marketing Stills Specialist

        Jul 2015 - Jul 2018

  • Licenses & Certifications

  • Volunteer Experience

    • Ambassador

      Issued by One Young World
      One Young WorldAssociated with Mariana Kneipp

    • Youth Mentor

      Issued by Instituto Coca-Cola Brasil
      Instituto Coca-Cola BrasilAssociated with Mariana Kneipp

    • Core Team Gender Equity Commitee

      Issued by The Coca-Cola Company
      The Coca-Cola CompanyAssociated with Mariana Kneipp