Daniel Whittaker

Experience

• 

  Unilever

  Sept 2014 - Jul 2024

  Delivering growth to the global Personal Care business by providing strategic channel-category guidance to brand directors; owning portfolio creation sprints and conducting analyses on multi-source data to derive insight to provide perspective for our brands. • Strategic Brand & Category Growth: Spearheaded the development and execution of a multi-year portfolio strategy, resulting in significant growth for three leading U.S. brands. I provided strategic insights that would shape the future of the category, going beyond data analysis to deliver actionable recommendations. • Innovation & Trade Marketing: Partnered with brand managers to craft compelling narratives and trade materials which I subsequently presented to the largest retailers in U.S. & Europe. In one instance achieving incremental listings for one of Europe’s largest body wash brands.• New Business Models: Developed a novel business model for NPD incubation on Amazon & TikTok, enhancing brand premiumization and establishing an innovation funnel for Dove and Axe. Collaborated with brand directors to innovate using AI for concept visualization, setting a new standard within Unilever. Show less Responsible for managing cross functional teams in the delivery of new product development and marketing campaigns, within a 3 year brand strategy.• NPD Leadership: Managed end-to-end NPD projects, fostering strong market relationships and leading cross-functional teams globally. Launched Dove Men’s first premium product line, generating $20MM in incremental turnover.• Marketing Campaign Execution: Orchestrated ATL & BTL campaigns, including TVCs with global agencies and celebrity endorsements, notably the rugby 6 Nations & Lions campaign, bolstering brand recognition and ROI.• eCommerce Platform Growth: Revolutionized Dove Men’s Amazon presence by leading a swift NPD process, optimizing content and media spend, resulting in record profits and $1.5M turnover within a year. This project has been used as a case study across Unilever to demonstrate how we win on Amazon. Show less

  • Channel & Portfolio Strategy Manager - Personal Care

    Nov 2022 - Jul 2024

  • Global Assistant Brand Manager - Dove Men +Care

    Aug 2020 - Nov 2022

  • Global Assistant Brand Manager - Regenerate™ Enamel Science

    Sept 2019 - Aug 2020

  • Technical Marketing and Communications

    Jan 2019 - Sept 2019

  • Microbiologist

    Sept 2014 - Jan 2019

  • Research & Development Sponsored Degree Programme

    Sept 2014 - Jun 2018
• 

  Chelsea Football Club

  Jul 2024 - now

  Strategy & Planning Lead

  Responsible for enabling successful brand and product outcomes for Chelsea FC by driving strategic planning, marketing capabilities and portfolio management for the marketing organisation.