
Misha Fernandes
Market Research Analyst

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About me
Social Media Manager bei Exyte
Education

Heriot-Watt University
2012 - 2015Bachelor’s Degree Business Administration, Management and Operations
SAE Institute Dubai
2016 - 2016Certification Web Page, Digital/Multimedia and Information Resources Design
Experience

Research and Development Marketing LLC.
Dec 2012 - Jan 2013Market Research Analyst• Collected data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations• Designed surveys to discover prospective customers’ preferences• Compiled and analyzed statistical data using modern and traditional methods to collect it• Interpreted data, formulated reports and made recommendations• Used online market research to catalog findings• Provided competitive analysis on various company’s market offerings, identified market trends, pricing/business models, sales and methods of operation Show less

Du (Emirates integrated telecommunication company)
Jul 2013 - Aug 2013Sales Representative (Part-time)• Provided accurate information (e.g. product features, pricing and after-sales services)• Conducted price and feature comparisons to facilitate purchasing• Cross-selling of products• Managed returns of merchandise• Coordinated with the Retail Sales Representatives team to provide excellent customer service (especially during peak times)• Informed customers about discounts and special offers

Ducab
Jun 2015 - Nov 2015Associate Trainer (Internship)• Prepared course methods, organize seminars and promoted presentations for the trainees.• Strategized new methods to help the trainees comprehend the subject matter in a much easier way. • Implemented methods to make learning an enjoyable experience, with methodologies which would improve the capability of the trainees.• Stimulated the performance of the employees through positive reinforcements, support marketing of the training provided by the organization.• Recording videos of live manufacturing beneficial for training the newest recruits of machine operators. Show less

Careem
Oct 2016 - Apr 2019Corporate Relations Executive• Served as the lead point of contact for Fortune 500 key accounts• Ensured timely and successful delivery of our solutions according to client needs and objectives• Clearly communicated the progress of monthly/quarterly initiatives to internal and external stakeholders• Responsible for keeping current clients satisfied and delivering exceptional client service on a day-to day basis• Monitored and analyzed customer’s usage of our product• Liaised between the customer and internal teams• Enhanced department and organization’s reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments Show less

ASA Ventures
Jun 2019 - Jun 2020Digital Marketing Executive• Produced content for social media channels such as Facebook, Twitter, Instagram, and LinkedIn • Wrote copy for scripts and promotional shoots • Launched Ad campaigns over Facebook Ads • Produced content of websites – Blogs, Ecommerce products descriptions, and other page elements• SEO optimized websites through back-linking and keyword research • Assisted with the planning and execution of marketing strategies to help drive website traffic • Developed re-brand strategies & decks through intensive research • Prepared promotional bodies for email marketing • Developed strategies to increase sales leads & conversions Show less

Brizzo Digital
Aug 2021 - Jun 2022Content Creator & Social Media Executive
Capitol Momentum
Aug 2022 - Feb 2023Social Media Manager
Exyte
Dec 2022 - nowSocial Media Manager
Licenses & Certifications

SEO Foundations
LinkedIn Learning ⋅ Course CertificateMar 2019
SEO
SAE InstituteJun 2016
Web Design & Development
SAE Institute
Social Media Certification
HubSpot AcademyJul 2020
Volunteer Experience
Crowd usher for GAMES13
Issued by Cygnus Communications, Dubai on Sept 2013
Associated with Misha Fernandes
Languages
- enEnglish
- geGerman
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