Bogdan Stroe

Experience

• 

  Danone

  Jul 2013 - Jan 2014

  Digital Marketing Trainee

  I was responsible for the roll out and optimisation of digital campaigns via websites & social media.

• 

  MAA (Marketing Association Amsterdam)

  Sept 2015 - Apr 2016

  Marketing coordinator - Marketing Beyond Borders committee

  Our project consisted of organising in-house visits at the Dublin headquarters of Facebook, Hubspot and LinkedIn. Our committee recruited 20 talented students and all of us took part in business & marketing workshops that were organised by our hosts. I was in charge of coordinating the communication strategy of the project.

• 

  Philips

  Jun 2016 - Jun 2017

  Global Product Marketing - Consumer Marketing Intern

  Achievements:- Contributed to developing and launching several products across 6 markets, also winning the product of the year award in Norway. - Conducted global research to redefine consumer personas and developed new value propositions across Europe and North America

• 

  Track Concepts

  Aug 2017 - Mar 2018

  Traffic Manager

  Conducted advertiser traffic campaigns and data analysis to support the sales team.

• 

  Henkel

  Sept 2018 - Dec 2019

  Brand Manager

  Achievements:- Maintaining the growth trend and market share level during a critical time for a priority brand- Consolidating leadership position in the market for a secondary brand from the portfolio

• 

  Mentor Up

  Dec 2019 - Jul 2021

  Brand Manager

  Mentor Up was the first integrated digital marketplace in Romania for know-how exchange.During my time at Mentor Up I worked on redefining the product consumer journey, conducting research and preparing the product launch marketing strategy.

• 

  Aleph Media

  Dec 2019 - Jul 2021

  Brand Manager

  Aleph News is the first social television channel in Romania, part of Aleph Media Group.I was in charge of the strategy and roll out of brand and traffic growth actions across the media, covering 5 TV shows, video shorts and special brand campaigns.

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  NEXT Advertising

  Aug 2021 - Feb 2023

  Account Manager

  Led end-to-end 360 brand communication campaigns, ensuring cohesive strategy execution for major players in healthcare and online retail.

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  Jobs for Ukraine

  Oct 2022 - Jan 2025

  Marketing and Communication Lead

  Led communication projects, campaigns and events funded by EBRD, UNHCR, IOM, Mastercard Center for Inclusive Growth, the EU and the Romanian Government. These projects focused on facilitating employment, community growth, upskilling, language learning, mental health, childcare and essential information access for vulnerable communities affected by the war in Ukraine.

• 

  ▲ promocrat

  Feb 2024 - now

  Growth & Brand Strategy Lead

  Overseeing end-to-end brand strategies, creative campaigns and client relationships across consumer goods, education and fintech sectors. Developing impactful, data-driven marketing initiatives and creative solutions that enhance brand presence and drive measurable results.