Gokul Narayan

Gokul Narayan

Business Development Executive

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  • Timeline

  • About me

    Customer Research and Insights at Myntra

  • Education

    • Carmel School Kuwait

      1995 - 2009
      Commerce CBSE

      Class 10 with 79%Class 12 with 74.9%

    • PES University

      2009 - 2012
      Bachelor of Business Management ( BBM ) Finance, General Second Class

      Activities and Societies: Debates, Presentations, Public Speaking, Management Fests

    • University of Greenwich

      2013 - 2015
      Master of Business Administration (M.B.A.) International Business
  • Experience

    • ME Consulting (MECL) Ltd

      Oct 2014 - Mar 2015
      Business Development Executive

      Client has an e-commerce app, which informs user of various shop discounts available in the Greater London area. My role included• Researching the number of small businesses that offer discounts on a regular basis and the probability of customers visiting them• Account management of new and existing businesses • Pitching the app to the potential clients such as shops and restaurants and successfully added them to the database.• Acted as a category manager for salons and restaurants available in the app. Analyzed consumer behavior and trends and advised salons and restaurants on which products to be provided discounts.• Provided training to sales interns by briefing about the product and the various sales techniques used; and took the sales teams to field visits. Show less

    • Goosebumps Lab

      Oct 2015 - Jan 2016
      Marketing Intern

      Learning about marketing concepts such as SEO, Analytics and email marketing and implementing them.

    • Kidaround

      Feb 2016 - Jun 2016
      Business Development Manager

      Kidaround is an android app, which provides information on various activities specific to children so that parents and children can spend quality and memorable time together. Kidaround also provides information on various tuition centers in their locality. My role included• Searching for private tuition teachers around Bangalore and pitching about the app.• Worked with big clients such as Decathlon, Wonder la and Funky Monkeys• Assisting the CEO and team in kid’s events hosted by the company every Sunday.• Brining parents onboard the app through direct sales and promotional activities.• Worked with the Marketing team in branding activities such as logo design and templates. Show less

    • Myntra

      Dec 2017 - May 2018
      Customer Research and Insights

      Coordinated with the Marketing and Product Management team and provided various insights and recommendations.Researching new trends & new product/ service/ campaign in the fashion industryTracking performance of Myntra’s brand via Corporate brand track, Online sentiment, Acquisition, Lapsers, BLI & Social media audience; and disseminating insights to provide actionable for various teams; assessing performance of various campaigns & providing insights for next campaignsResearching and analysing the change in fashion segments & categories i.e. Mens casual wear, Women Western & Ethnic, Sportswear, Footwear, Sneakers, Beauty & Personal care, Accessories & Watch, Home décor, etc. ck, Online sentiment, Acquisition, Lapsers, BLI & Social media audience; and disseminating insights to provide actionable for various teams; assessing performance of various campaigns & providing insights for next campaigns Show less

  • Licenses & Certifications