Paul Scoringe

Experience

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  S.C. Johnson Wax Pty Ltd

  Jan 1989 - Jan 1990

  Sales Executive

  Sales and marketing role for the industrial cleaning chemicals division. Involved high level negotiating of cleaning contracts for major light commercial sites, right down to product demonstrations at primary schools.

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  3M New Zealand Limited

  Jan 1990 - Apr 1991

  Marketing Coordinator

  Responsible for the marketing, promoting, advertising and ranging of the automotive tape, industrial abrasives and adhesives, coatings and sealants area of 3M New Zealand.

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  Amex Custom Prints

  Oct 1991 - Mar 1992

  Corporate Sales and Marketing Representative

  Round the Bays Run - promoting the corporate T shirt campaign, charity fundraising and new running shoes, to Auckland's corporate businesses.

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  Marley New Zealand Ltd

  Jan 1993 - Apr 1995

  Product Manager

  Key Responsibilities:Full marketing mix, brand direction and range development, profitability and market share for key building products - Astrolite, Laserlite - and the electrical business.Advertising, sponsorships, communications, media placement, trade promotions, branding. Full budget control and responsibility.Head office retail management and contract tendering with significant Australasian retail partners - Placemakers, Mitre 10, Carters, Corys Electrical.Key Accomplishments:Significant turnaround of Electrical business, with 200% growth in 2 yearsSuccessful creation, development and launch of new brand and product range - SunshadeProject managed Mt Victoria tunnel (Wellington) renovation for Marley, from a $10,000 sale to a $220,000 sale in 5 months working with council, architect and contractors. Show less

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  University Sports Program

  Aug 1996 - Aug 1998

  Marketing Manager

  Key Responsibilities:Sponsor relationships, event management and marketing to students and businesses.Advertising, campus networking, statistics management and corporate promotions.Grant writing and alumnae work to build revenue streams for innovative courses.Lead 16 strong team of part time staff and student assistants

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  Regent College

  Aug 1996 - Aug 1998

  Grant writer and student council representative

  Working in the Development Office, I processed donations and grants to the College, interacted with donors and updated them on current activities.Working for Brent Fearon in Institutional Planning, I wrote grant applications and plans for funding from philanthropioc organizations and endowments.With Brent we achieved an outstanding result with a significant grant from Lilly Endowement for new courses and programs for the College.

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  North Harbour - Sports Trust

  Sept 1998 - Dec 1998

  Sponsorship & Marketing Manager

  Reporting to the CEO, I was responsible for marketing strategy and promoting the Sports trust, Event planning and execution with the Event team, developing sponsorship proposals and gaining sponsors to generate revenue. Writing weekly PR piece in the community newspaper.

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  New Zealand Rugby Union

  Jan 1999 - Apr 2003

  Responsible for leading and managing global adidas business partnership with the NZRU and All Blacks including: strategy and marketing, contract/legal, relationship management, licensing, new business opportunities, product testing, developing and executing comprehensive international leveraging plans - sales drivers & brand builders, executing commercial plans with other NZRU partners - Ford, Philips, Air NZ - when on All Blacks tour. Key Responsibilities:Full responsibility for the adidas and NZRU relationship - synergy of brand marketing and PR/Comms plans, contract deliverables and hands-on execution, developing new initiatives, strategic planning, contract negotiation, conflict resolution, event management and implementation, facilitation, B2B management, ATL/BTL marketing activity with adidas.Commercial Manager to the All Blacks on overseas tours

  • adidas Relationship Manager

    Jan 2000 - Apr 2003

  • Senior Sponsorship Account Manager

    Jan 1999 - Dec 1999
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  Adidas Group

  Apr 2003 - Mar 2007

  Licensed Football & Rugby Apparel; Key Responsibilities:Meet annual global net sales & profitability targets and lead rugby/football apparel product marketing in all markets (approx 30) Lead multi-cultural product marketing team (5) to create and market on field and licensed apparel product ranges for teams and competitions to meet sales and profit targets within defined timelines.High level relationship management, product range presentation and brand guardian role to key sponsored rugby and football symbols - incl: the International Rugby Board (IRB) in 2003, 2007; UEFA and FIFA (Euro 2004 and World Cup 2006), the New Zealand All Blacks, British & Irish Lions and in football - Chelsea FC, Liverpool FC, Newcastle FC.Develop and implement strategic sponsorship and marketing plans, brand development plans, go to market executions for local and global campaigns e.g.: IRB RWC 2003, 2007 and British & Irish Lions tour to NZ 2005.Manage the global portfolio of sponsored teams and events and delegate responsibility to the product marketing team.Arrange and present seasonal ranges to over 30 markets at Global and Regional event meetings (up to 250 people per session)Key Accomplishments:2005 Rugby Net Sales 25% ahead of forecast which was 72% ahead of previous best year, IRB RWC 2003. 2006 Football Net Sales 20% ahead of forecast due to FIFA World Cup.Led successful strategic restructure of global portfolio of sponsored football and rugby assets, marketing team re-delegation and budget management.Led full re-branding of adidas rugby - brand strategy, logo development and implementation globally.Key player in pitching and acquiring new sponsorships and/or managing major football teams: Chelsea FC, Liverpool FC, the MLS, Mexico FF. Show less

  • Global Category Manager - Licensed Football and Rugby

    Jan 2004 - Mar 2007

  • Senior Product Manager

    Apr 2003 - Dec 2003
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  Icebreaker Ltd

  Oct 2007 - Oct 2009

  Global Marketing Manager

  Key Responsibilities:Develop global sponsorship strategy and acquisition in line with Icebreaker brand and marketing direction, to support NZ & off shore markets and provide leadership to develop and implement promotional activities with those sponsorships.Develop and implement key processes and best practices in sponsorship and marketing: promotions, assessing sponsorship opportunities, activity plans, to up-skill the Icebreaker team and enhance effectiveness.Manage high performance athlete relationships for apparel wear testing programme and develop marketing and promotional equity for PR and Communications.Develop and drive global integrated sell-thru marketing plans, aligned with brand strategy, PR and sponsorship plans from conception & briefing to recap.Project managed teams on several key marketing initiatives: innovative Baacode sustainability programme for Global Marketing; the integration of a digital asset management tool into the Design and Marketing depts.Develop seasonal sales associate training systems and presentations for global markets, assist event implementation and review.In house chocolate fairyKey Accomplishments:Created Icebreaker Dollars, trade promotion model, which saw a 62% increase in sales in NZ and 35% in Australia with key retailers plus generate significant brand love.Development and execution of Baacode fully integrated marketing campaign with markets and Design functions including a multilingual online promotion in the US and Europe.Lead a cross function team to integrate digital asset management software into the Identity Design and Marketing functions. Show less

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  Self Employed

  Nov 2009 - Mar 2010

  Marketing Consultant

  Sponsorship and Marketing; Providing sponsorship and marketing management to small and medium sized businesses including: developing and presenting proposals, sponsor acquisition, market assessment, strategic direction, brand strategy, customer retention plans and database acquisition.

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  New Zealand Red Cross

  Mar 2010 - Aug 2011

  National Marketing & Communications Manager

  Reporting to the Chief Executive, and a member of the senior management team, I am responsible for marketing strategy, planning and implementation, brand management and Communications, for Red Cross in NZ across all channels including online.Communications planning and delivery, both internal and external and media mgmt with Communications Advisor. Marketing/Promotions supporting our 41 retail stores and First Aid businesses as well as assisting our corporate partnerships to maximise their profile alongside Red Cross.Most recently I've been responsible for the marketing and communicating of the Canterbury and Christchurch earthquake appeals with the Fundraising team, as well as our Annual Appeal, reporting to stakeholders, managing reputational risks and now communicating the aims and activities of the Red Cross 2011 Earthquake Commission. Together we have raised nearly $90 million in 8 months for the people affected by the disasters. ... and finished my first Annual Report, starting my second.More recently, our Advocacy and Policy portfolio has been added to my team, which includes Government engagement, emblem abuse management, policy writing and strategic support. Show less

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  National Heart Foundation of New Zealand

  Sept 2011 - Aug 2014

  Marketing and Communications Manager

  Reporting to the Chief Executive, as a member of the executive management team, I head up and responsible for or oversee the following:- The brand and marketing strategy, planning and implementation including digital platforms- Fundraising campaigns and programmes including database DM, donor acquisition and appeals- Corporate partnerships, sponsorships, merchandise and licensing.- Communications/PR and media management and risk mitigation- IP management and contract negotiations with corporate partners.for the Heart Foundation in NZ across all channels.I sat on the Finance Strategic Advisory Group (a board sub-committee) and champion two strategic oversight groups - brand and digital oversight. I was also a member of the Heart Health Research Trust oversight group, chaired by Dame. Jenny Shipley, to manage the funds and investments and promote the heart research programme of the Heart Foundation.I lead a team of 7 direct reports and an overall team of 16 staff. Show less

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  Marketing Association

  May 2015 - Sept 2015

  Reporting to the CEO, lead the membership services (member sales and customer engagement), stakeholder relations and marketing teams driving member and partner engagement, strategic brand and marketing planning and campaign development. As Acting CEO, reporting to the MA board, my role is to drive the implementation of the strategic plan, measure organisational success against KPIs and develop a high performing and engaging culture that aligns with our newly refreshed purpose and brand.

  • Director - Membership Services and Marketing

    Aug 2014 - Sept 2015

  • Acting CEO

    May 2015 - Jun 2015
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  Athletics New Zealand

  Sept 2015 - Jun 2017

  Commercial and Marketing Manager

  Leading the brand, commercial and marketing strategies for Athletics New Zealand. Reporting to the CEO, I drive member engagement and customer experience thru overseeing digital channels, develop and grow revenue streams via sponsorship, commercial partnerships, licensing and merchandise strategies, engage with diverse stakeholders from clubs to SportNZ, and enhance the opportunities for the next generation of kiwi kids to journey from fundamental movement programmes like Get Set Go through the pathway to elite success on the world stage.We run 13 national championship events in NZ from marathons, to road relays, to track and field and mountain running and we own and run the iconic Rotorua Marathon and the annual new Auckland Track Challenge. Show less

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  Hockey New Zealand

  Jun 2017 - Oct 2020

  GM - Marketing and Brand

  Newly created role helping drive the organisation toward achieving its Strategy 2020 goals.Primarily leading a whole of sport brand plan, brand refresh and marketing strategy. Leading key marketing and communications disciplines - digital, media, communications, PR. I also lead commercial and sponsorship, while overseeing international test match sports presentation, plus the grant and philanthropic revenue and business development area. With the CEO involved in broadcast negotiations Team of 2+1 dotted line reporting. Show less

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  Scoringe Marketing Ltd.

  Sept 2020 - now

  Owner/Marketing Director
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  EightyOneX

  May 2021 - now

  Commercial and Brand Director
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  World Vision

  Oct 2023 - now

  Director of Marketing and Engagement