Doris Cheung

Experience

• 

  PHD

  Sept 2014 - Oct 2017

  Provided media planning & strategies and account servicing to clients, helping a client to re-brand its traditional image and penetrated to younger market segment, resulting in +13% on market share and +52% on sales revenue

  • Senior Media Planner

    Jun 2017 - Oct 2017

  • Media Planner

    Sept 2016 - May 2017

  • Media Executive

    Sept 2014 - Aug 2016
• 

  RB

  Nov 2017 - Aug 2018

  Assistant Brand Manager

  Managed marketing activities of Dettol profile, e.g. shower foam, hand wash, personal wipes, hand sanitizer by analyzing market share and brand P&L, derived marketing strategies and plan to grow the brand equity, engagement and sales. Achieved +10% on market share, +24% on hand hygiene product penetration and +18% on sales through various marketing campaigns.

• 

  Mindshare

  Oct 2018 - Feb 2022

  Addressed client’s brief with sophisticated planning and execution skills in paid social, SEO, SEM, programmatic display, content partnership and affiliate marketing, achieving +20% on brand health index and +100% on ecommerce revenue.

  • Senior Manager

    Apr 2021 - Feb 2022

  • Manager

    Oct 2019 - Mar 2021

  • Supervisor

    Oct 2018 - Sept 2019
• 

  OMD Hong Kong

  Feb 2022 - Aug 2022

  Associate Planning Director

  Developed insights and strategy on paid own earned media and communication based on consumer behavior trend and data analysis, while overseeing 3 sub teams focused on different client profiles, helping a FMCG client to achieve +120% on traffic and engagement and +25% in sales through innovation media buy strategy.

• 

  DFS Group Limited

  Sept 2022 - now

  Performance Media Manager

  Established global media buy strategies to drive digital sales across DFS digital platforms, coordinated media buy and social media strategy across multiple international markets, resulting in +100% on revenue, -50% in cost efficiency and +210% in engagement