James Rossington

James Rossington

Sales and Marketing Administrator (Part-time)

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location of James RossingtonWellington, Wellington, New Zealand

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  • Timeline

  • About me

    Content and Campaigns Manager at Te Herenga Waka—Victoria University of Wellington

  • Education

    • Colchester Sixth Form College

      2008 - 2010
      A-levels: Maths, Economics, Geology, Physics
    • Honywood Community Science School

      2003 - 2008
      6 GCSE grade A*, 6 GCSE grade A
    • University of East Anglia

      2010 - 2013
      Bachelor of Science (BSc) Economics and Economic Psychology First

      Key modules include: Microeconomics, Macroeconomics, Mathematical Economics, Economic Psychology, Strategic Thinking, Psychology of RiskAlso studied: Beginner's Mandarin.

    • University of East Anglia

      2013 - 2014
      Master's Degree Experimental Economics Distinction

      Activities and Societies: Badminton Society, Table Tennis Society, Economics Society, UEA Buddy Scheme. Key modules include: Microeconomics, Macroeconomics, Econometric Theory, Applied Econometrics, Experimental Economics,

  • Experience

    • Transport Door Solutions Ltd

      Jul 2007 - Dec 2015
      Sales and Marketing Administrator (Part-time)

      Responsibilities include: o Writing engaging content for Facebook and Twitter which has resulted in a 450% increase in Twitter followers over 6 months.o Creating web content e.g. extension range of product images sheetso Regularly attending Twitter ‘Webinars’ to gain insights from professionals.

    • Stanway Garden Centre

      Dec 2009 - Sept 2010
      Catering Assistant
    • Odeon & UCI Cinemas

      Jun 2011 - Jan 2012
      Team Member
    • University of East Anglia

      Oct 2011 - Dec 2011
      Research and Marketing Assistant

      Role involved increasing awareness of the Economics department's experimental work at the university and encouraging student participation in university-run experiments.

    • KWS UK Ltd.

      Sept 2014 - Oct 2014
      Seed Breeding Assistant

      Tasks included: o Teamwork, working closely with colleagues and keeping tight schedules o Counting, threshing and treating cereal crops through the use of specialised equipment.o Completion of physically demanding tasks in all-weather conditions

    • IWM Duxford, Eighth in the East

      Dec 2014 - Jun 2015

      Continuation of internship responsibilities but on a freelance/consultancy basis.Responsibilities include: o Planning and delivering a live marketing campaign for a Heritage Lottery Funded project.o Writing compelling and accurate copy for email marketing, newsletters, and website promotion.o Building a database of contacts in Excel.o Organising outreach events at local history societies and libraries across East Anglia.o Design of website ‘how to’ guides and activity pack for Scouts and Girl Guides. Show less

      • Heritage Marketing Consultant

        Mar 2015 - Jun 2015
      • Heritage Marketing Intern

        Dec 2014 - Mar 2015
    • Thrive Tribe

      Jun 2015 - Aug 2017

      Responsibilities included:o Writing and delivering Thrive Tribe’s marketing strategy, which was then used as a foundation for all other marketing strategies throughout the company.o Training all marketing staff within Thrive Tribe to be able to use Wordpress, Adobe Photoshop, video creation and editing tools, Facebook advertising and Google Analytics.o Managing Thrive Tribe’s Facebook, Twitter and LinkedIn accounts and Wordpress website.o Bid writing for two Public Health contracts which we were successful in being awarded.o Coordinating all-staff quarterly marketing meetings. Show less

      • Marketing Lead

        Apr 2016 - Aug 2017
      • Marketing and Events Executive

        Jun 2015 - Mar 2016
    • Jack and Jill Treehouse

      Nov 2017 - Sept 2018
      English Teacher

      • Teaching writing, phonics and grammar classes for up to 13 children, aged 3-9.• One-to-one Chemistry and Physics tuition to secondary school level.

    • Craft Quest London

      Dec 2017 - Mar 2020
      Owner and founder

      Live in London? Love craft beer? Craft Quest London is London's first craft beer scratch-off map. Grab a copy and start your #craftquest now!

    • Hong Kong Baptist University

      Jan 2018 - Jun 2018
      Part-time Lecturer

      • Designing and teaching a 13-week postgraduate course on Media Economics.• Delivering 13 taught sessions, each 3-hours long, to 30 master’s students from Mainland China.• Designing and evaluating a range of individual and group-based assessments.

    • TUTOROO

      Jul 2018 - Sept 2018
      Private English Tutor

      Personalised one-on-one English-language tuition for adults focusing on grammar, writing, pronunciation and accent. Click the link to view my profile.

    • GBL Personnel Ltd

      Nov 2018 - May 2019
      Postgraduate Administrator at Victoria University of Wellington (Fixed term)

      Administrative tasks in support of the School of Architecture's postgraduate programmes.

    • Victoria University of Wellington

      May 2019 - now

      My responsibilities include:• Providing strategic marketing advice to the Senior Leadership of WSBG and Law on how marketing budgets can best be deployed to support the recruitment of new students to the university.• Leading, managing, and developing a marketing coordinator and team of three contract student blog writers.• Building strong working relationships across both Central Service Units and the faculties of the Wellington School of Business and Government (WSBG) and Law.• Developing and implementing annual marketing strategies for WSBG and Law.• Introducing the University’s first content marketing strategy for WSBG which included detailed persona research, the creation of a blog, and developing a series of postgraduate taster lectures which have doubled the conversion rate of prospective students to newly enrolled students. • Working with internal design and publications teams and external suppliers such as photographers, videographers, advertising, and creative agencies, to deliver compelling marketing campaigns.• Developing in-depth knowledge of Marketo, the University’s marketing automation platform, and how to harness it for data-driven, audience-centred marketing campaigns. Show less Developing and delivering an annual marketing approach for the Wellington School of Business and Government, informed by detailed analysis and reporting. Managing the creation and implementation of automated email marketing campaigns to build deeper relationships with prospective students. Supporting the Senior Marketing Adviser - Automation, to assist staff across the University to plan. test, and launch Marketo (automated marketing) campaigns, develop an internal Marketo training platform, expand and develop best practice campaign templates, and develop a domestic postgraduate marketing strategy for the University. Show less

      • Content and Campaigns Manager

        Oct 2023 - now
      • Senior Marketing Adviser

        Jul 2022 - Oct 2023
      • Marketing Adviser

        May 2019 - Jun 2022
  • Licenses & Certifications

    • TEFL Teaching qualification

      GlobalTEFL
      Jun 2017
  • Volunteer Experience

    • Volunteer for UEA Buddy Scheme

      Issued by University of East Anglia on Dec 2012
      University of East AngliaAssociated with James Rossington