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Brittany Hyden

Brittany Hyden

Followers of Brittany Hyden2000 followers
location of Brittany HydenNew York City Metropolitan Area

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  • Timeline

  • About me

    Senior Customer Success Manager - Enterprise Accounts @Demandbase

  • Education

    • Greenwich High School

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      Activities and Societies: National Honors Society, Lacrosse

    • University of Redlands

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      Bachelor of Arts Business Administration: Managerial Studies & Pre-Med

    • The University of Edinburgh

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      Study Abroad Program Spring 2012

  • Experience

    • MEC

      Jun 2015 - Sept 2017

      -Used planning tools to inform digital media recommendations for Amgen Pharmaceuticals-Ensured negotiations, executions, and optimizations were accurately communicated to media partners-Worked with programmatic, endemic display, and OLV partners on 6 annual campaigns-Monitored partner viewability and brand safety with 3rd party verification partners -Presented reporting, analytics, and status updates to clients on a regular cadence-Delegated work and trained other Associates and Senior Associates on digital planning and buying Show less

      • Senior Associate, Digital Planning

        Sept 2016 - Sept 2017

      • Associate, Digital Planning

        Jun 2015 - Sept 2016

    • Starcom

      Oct 2017 - Aug 2018
      Strategy & Digital Investment Manager

      -Planned Display, OLV, Programmatic (PMP), and Social to align with objectives for PUIG Luxury Fragrance -Worked with Global counterparts to achieve KPI requirements -Assisted AMD in development of annual strategy for Novartis Pharmaceuticals -Managed individual investment teams to meet client deadlines and deliverables-Mentored Senior Associate and provided timelines and guidance on individual projects-Maintained budgets for each channel to pace towards contractual agreements with client and media partners Show less

    • Mindshare

      Sept 2018 - Jun 2019
      Digital Investment Manager

      -Managed day to day communications and deliverables to clients, internal teams, Display & OLV media partners, creative teams, and global counterparts for all divisions within the House of Chanel (US)-Facilitated timelines, negotiations, optimizations, and tactical execution of 4-8 campaigns per quarter -Completed and presented digital status, tactical recommendations, and campaign wrap reports -Ensured strategy objectives and business goals were being achieved on a product and campaign level-Managed Senior Associate and two Associates to ensure all deadlines were met Show less

    • Demandbase

      Aug 2019 - now

      -Managed Digital Advertising Campaigns serving Enterprise and Mid-Market customers-Tracked and improved on pacing and performance metrics to ensure customers are getting the most out of Demandbase's Advertising product-Prepared and executed campaign project plans, mid-campaign, and post-campaign reports-Coordinated campaign set up with AdOps teams, Creative teams, and Customer teams-Worked collaboratively with Sales and Customer Success teams to develop, maintain, and broaden client relationships. Show less

      • Senior Customer Success Manager, Enterprise Accounts

        Nov 2023 - now

      • Customer Success Manager, Enterprise Accounts

        Feb 2022 - Nov 2023

      • Team Lead, Advertising Campaign Strategy

        Mar 2021 - Feb 2022

      • Senior Advertising Campaign Strategist

        Sept 2020 - Mar 2021

      • Advertising Campaign Strategist

        Aug 2019 - Sept 2020

  • Licenses & Certifications

    • Demandbase One Foundations

      Demandbase
      Mar 2022
      View certificate certificate

    • Demandbase Four Cloud Certification

      Demandbase
      Nov 2021

    • Edge Academy Certified: Marketing Foundations

      The Trade Desk
      Jul 2020
      View certificate certificate

    • ABM Certification: Advanced

      Demandbase
      Sept 2019

    • Demandbase Solutions Certification: Foundations

      Demandbase
      Aug 2019

    • ABM Certification: Foundations

      Demandbase
      Jul 2019
      View certificate certificate

    • Google Analytics

      Google
      Mar 2022

    • Google Ads Fundamentals

      Google
      Aug 2019

  • Honors & Awards

    • Awarded to Brittany Hyden
      Honors Thesis University of Redlands Apr 2013 • Received honors for interdisciplinary thesis on non-profit management The study depicts that the most successful organizations place heavy value in analyzing their own impact, restructuring if necessary, and maintaining a substantial focus on the morale of the people working within their organization. The research examines the organizations’ compliance to the best practices, and also examines the compliance to the best practices of the organizations’ recipients as well. This… Show more • Received honors for interdisciplinary thesis on non-profit management The study depicts that the most successful organizations place heavy value in analyzing their own impact, restructuring if necessary, and maintaining a substantial focus on the morale of the people working within their organization. The research examines the organizations’ compliance to the best practices, and also examines the compliance to the best practices of the organizations’ recipients as well. This was a comparative study done between organizations large and small: namely the Creative Visions Foundation (Malibu, CA) and the Bill & Melinda Gates Foundation (Seattle, WA). A separate study was done on First Foundation Advisors (Irvine, CA) to discuss what donors are currently looking for in an organization before they donate, and to conclude with what they should be looking for before they make contributions as well. Show less
    • Awarded to Brittany Hyden
      Proudian Interdisciplinary Honors Program University of Redlands Jan 2010 The Proudian Program is designed for up to twelve talented students in each graduating class who wish to explore interdisciplinary learning.