Haley P. Gordon

Experience

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  MARQUEE CINEMAS

  Nov 2010 - Jun 2011

  Service Staff

  Worked in multiple roles, including concessions, ticket booth, and usher, providing excellent customer service to cinema-goers

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  Wake County Public School System

  Jan 2012 - Jun 2012

  Teacher Assistant

  Efficiently ran errands and assisted in grading papers for a French teacher at Heritage High School.

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  Appalachian Popular Programming Society

  Apr 2014 - May 2017

  The Appalachian Popular Programming Society (APPS) is the largest student run organization at Appalachian State University. APPS serves as the campus activity board providing over 200 events each year with activities such as films, festivals, live music, and comedy acts. - Elected by a committee of university staff and peers- Oversaw a budget totaling over $222,000 for seven programming councils- Managed communication between Leadership Teams in seven programming councils with membership of more than 200 students- Facilitated co-sponsorships between APPS and all other Clubs and Organizations- Supervised the selection of films, concerts, multicultural programming and carnival events Show less

  • President

    Apr 2016 - May 2017

  • Special Events Chairperson

    Apr 2015 - May 2016

  • Special Events Secretary

    Apr 2014 - May 2015
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  Appalachian State University Housing

  May 2014 - Dec 2015

  Desk Assistant

  - Provided valuable administrative support for University Housing.- Distributed packages and spare keys to students living on campus.

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  Alpha Omicron Pi - Sigma Gamma Chapter

  Sept 2014 - Sept 2015

  Digital Media Director

  - Managed and maintained active social media presence across platforms such as Facebook, Twitter, Instagram, Tumblr, and Wix.- Oversaw the production of recruitment videos.- Educated the chapter on the importance of maintaining a strong online presence.

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  SciQuest

  May 2016 - Aug 2016

  Integrated and Digital Marketing Intern

  - Reported directly to the Director of Integrated and Digital Marketing.- Authored a variety of engaging blog posts.- Created eye-catching graphics for social media posts using Adobe Photoshop.- Actively contributed to a Social Media Ambassador Team to enhance the company's social media presence.- Updated company PowerPoints to align with new branding guidelines.- Ensured consistency and integrity behind the company's brand and branding guidelines.

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  Dance Marathon Committee - Appalachian State University

  Oct 2016 - Mar 2017

  Marketing And Advertising Chair

  - Designed all event advertisements and graphics.- Created compelling content for social media outlets, resulting in raising $40,000 for local non-profits and attracting over 200 participants.- Selected to lead the Appalachian State University student takeover on Instagram, reaching over 25,000 followers.

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  Beisa's Legacy Construction LLC

  Oct 2017 - May 2018

  Website Development and Marketing Assistant

  - Regularly update, maintain, and troubleshoot problems on multiple Wordpress sites - Manage search engine optimization by conducting keyword research, improving and creating web content, link-building and measuring organic traffic- Oversee all social media channels (from content creation to posting)- Monitor and respond to comments and questions from lead generation sites- Design advertisements, publications and branding materials

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  Ideagility

  May 2018 - Nov 2022

  Digital Producer & Account Manager

  - Manage a portfolio of clients as an Account Manager focusing on PPC/SEO strategy- Responsible for overall supervision of client's pay-per-click/Google Ads campaigns and develop improvements to align with client objectives- Website content creation for improving rankings and increasing site engagement- Manage client’s social media profiles by scheduling content - from blogs to infographics- Write compelling ad copy for text ads; and create compelling graphics for display ads- Compare and analyze competitor activity and behavior to improve clients’ campaigns- Maintain ongoing client relationships by communicating regularly and monthly report calls Show less

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  Intuitive Digital

  Nov 2022 - now

  Building long-term relationships, cultivating happiness, and always looking out for my partners' best interests at a B Corp Digital Marketing Agency! - Maintain regular communication with clients through email, phone, and video calls. - Investigate and determine the wants and needs of my clients and their organizations- Assist in planning and implementing client's Paid Media, SEO, and Web strategies- Regularly analyze the effectiveness of campaigns, and suggest upgrades when needed- Prepare and present reports on their digital performance - Keep up-to-date with new trends in the digital world- Improve partner strategy by identifying and assisting in upsell opportunities Show less

  • Senior Digital Marketing Account Manager

    Feb 2025 - now

  • Digital Marketing Account Manager

    Nov 2022 - now