
Ed Fletcher FBCS CITP

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About me
Driving business value through agile delivery.
Education

King's College, Taunton
-Biology, Chemistry, MathsActivities and Societies: X-Country Running team Neate's House

Aberystwyth University
-Bachelor's degree Biochemistry 2iiActivities and Societies: Cross Country running team, Under Officer in Officer Training Corps, Downhill skiing team (slalom), Welsh 1000 team.
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Southampton Business School (University of Southampton)
-Master of Business Administration - MBA Information Technology Project Management MeritEvening and part time study for DipBA and then the full MBA.
Experience

IBM UK Ltd
Sept 1989 - Feb 2002Above country support covering the EMEA region for IBM Integration products. Provided consultancy, from architectural support to technical design and trouble-shooting to major organisations as requested. Also wrote and delivered new training materials (new courses) for IBM Learning Services. During this time, I presented at several internal and external technical conferences such as the Transaction and Messaging Conference and Guide/Share Europe. Development programming on CICS and MQSeries (WebSphereMQ) covering platforms including OS/390, VSE, Unix (AIX, HP-UX, Solaris), Tandem NSK and Compaq OVMS.Test and Performance analysis of CICS and MQSeries, specialising in Terminal Control (VTAM, 3270 Data Stream, TPNS)Test and Performance Team Leader roles including CICS System Manager for AIX and MQSeries Links for Lotus Notes.
PreSales Consultant
Nov 1998 - Feb 2002Various programming roles
Sept 1989 - Jan 1998

Vodafone
Feb 2002 - Sept 2010Leading an international team prototyping an internal "Cloud" environment to deliver business productivity through agile and cost effective hosting of internally and externally facing applications. Managing the operational rollout of SharePoint collaboration cabability to iternal users and providing development services to the business so new function can be quickly and efficiently delivered. The role includes negotiating development contracts with suppliers, defining and deploying operational processes for bring new applications online, and managing internal stakeholder expectations.Delivering Intranet Application Development services providing a standard way for application integration with the Global Intranet. The role includes negotiating with suppliers and operations teams to ensure the required function is delivered to time and budget whilst removing the technological issues from non technical customers. Weniger anzeigen Leading an international team to deliver physical and virtual infrastructure for an “internal ISP” environment for business productivity and prototype applications, providing an agile and cost effective solution. The role includes introducing the first application virtualisation solution into Vodafone, and supporting the internal roll out and testing of new mobile solutions before they are offered to our customers.Delivering a portal based Intranet Application Development service providing a standard way for application integration with the Global Intranet. The role includes negotiating with suppliers and operations teams to ensure the required function is delivered to time and budget whilst removing the technological issues from non technical customers.Selected a new Enterprise SSO solution. The role includes managing the FRI process and negotiations with Supply Chain and Operating Companies for a consistent requirement set, as well as running a pilot with Vodafone Germany. Weniger anzeigen Leading a multi-national (UK, Germany, India) and multi-organisation (Vodafone, Suppliers, etc) team to define and manage the Intranet Development processes and standards, including Architectural governance.Negotiation and contracting with key development suppliers to provide portlets and other applications to the Vodafone Group Intranet.Delivering Development Environment (software, documentation etc.) covering the "Application Framework" to be used to shield developers from the underlying technology.Delivering Single Sign On services for internal web based applications. This role includes supplier relationship management for operational and application integration issues, and managing the SSO application integration programs with internal application owners and external technology suppliers Weniger anzeigen
Principal Manager: Virtualisation and Development Services
Jan 2009 - Sept 2010Principal Manager: Prototype and Test Centre
Apr 2008 - Jan 2009Senior Manager Development Standards
Nov 2006 - Jan 2008Lead Architect
Jul 2005 - Jan 2006IT Architect
Feb 2002 - Jul 2005

Vodafone Group Services Ltd
Jan 2010 - Jan 2012Principal Manager: Online Infrastructure CoEDefined and setup the Online Infrastructure CoE, including governance processes, templates and design guidance for Online Component development and delivery teams (including PCI-DSS). Increased efficiency and effectiveness by integrated the Infrastructure CoE with Application CoE.Delivered deployment and Cloud strategy for Online, covering internal /external, public/private, and budgeting options. Worked in conjunction with key suppliers.Drove the internal Cloud delivery as the initial customer for the service. Provided cloud requirements and managed their delivery to the Online Program. Delivered external Cloud pilot for Online Search using Google Search Appliance.Provided key input and review into the overall Vodafone Technology Cloud strategy.Delivered Infrastructure governance and quality review of all Online core component and Local market deployment designs.Delivered architectural reviews and audits of key components such as Vodfone.Com and Partner Market solutions. Weniger anzeigen

Vodafone
Jan 2012 - Sept 2017Acting as Head of Digital Technology• Delivered an Online Transformation program to align all Consumer IT Digital Channels into one delivery team by joining up the disparate Web and App organisations. As a result I identified the savings that eventually lead me to volunteer for redundancy.• Identified the opportunity to expand the Digital Optimisation internal agency to cover all Digital related aspects of Market technical support and consultancy, including solution architecture for all digital components (App, portal, shop, search, etc). Rolled out the Digital performance monitoring and Analytics into My Vodafone Apps in all 21 markets, ensuring standardised reporting of KPIs to ExCo and consistent market improvements in performance and customer satisfaction based on actionable insights. • Technical consultancy into the strategic Digital Transformation program, shaping it from an Online (Web and App) program into a companywide initiative covering all customer and employee touch points. This required direct engagement with all commercial and technology stakeholders across Digital. • Delivered CVM technical strategy and blueprint in alignment with the Group Commercial strategy, and the Market Digital Capability Maps and assessments against this strategy. Initiated the work-stream to bring all markets to advanced CVM by using the already proven Optimisation techniques. This required very close working relationships with commercial colleagues to ensure technology challenges are fully understood within the context of business requirements.• Operational program management of multiple 3rd parties from large partners like Infosys, smaller ones like NTT Data, and specific solution providers like Soasta (Akamai), Adobe, and Compuware. • Decommissioned the Group managed legacy Online components across the remaining 7 markets, resulting in significant Group OpEx savings with zero operational outage or customer impact. Weniger anzeigen • Setup the Digital Optimisation program to measuring Digital performance across 7 key user journeys over 21 markets, and driving online performance improvements. Achieved a 50% reduction in average page load times across the whole of Vodafone Group (21 markets) within 6 months and an annual global ROI of €23M. Ensured all the services we delivered were rigorously backed by business cases and followed up with proven benefit realisation.• Expanded the service and team to build an internal Digital Optimisation Agency covering customer experience across analytics (Adobe), CVM, SEO and Real User Monitoring. This required manging and operating services across multiple external suppliers / agencies, with cascading SLAs and end to end solution validation.• Leveraged strong Stakeholder Management and business consultancy skills to ensure close technical and commercial alignment on Digital strategy and delivery. Grew strong partnerships with key internal teams such as Technical Security in order to all new services were setup both to internal security standards and to ensure customer and business data was never placed at risk.• Direct team management (10) and indirect management of resources in local markets.• Strong commercial negotiation of global deals with key suppliers, resulting in year-on year cost reductions while continuing to expand services to Markets.• Assessed and provided recommendations on optimisation technologies including Search Engine Optimisation, Real User Monitoring, Front End Optimisation, Content Delivery Network. Built business cases for future service expansion and delivered commercial and technical reporting and insights to Markets, Group teams and up to board level.• Presented at Velocity EU 2013 and 2014, and Keynote Customer Conference 2015. Weniger anzeigen
Principal Manager Digital Services
Jan 2016 - Sept 2017Principal Manager Channels Optimisation
Jan 2012 - Jan 2016

Avalon Digital Consulting Ltd
Jan 2017 - Jun 2023DirectorDelivering consulting opportunities to mentor and facilitate teams to lead digital transformation and optimisation programs. With 30 years of experience and a background in digital, enterprise and application architecture, cloud, and building high performance teams, I am well-seasoned, hands on professional.

Vodafone
Jan 2018 - Jan 2020• Re-launched the internal Digital Signage solution starting with a redesigned UX (based on personas and processes), resulting in the solution being selected by Vodafone Group Internal Communications to replace their current externally supplied solution.• Working with lead operating companies (UK, PT, ZA, RO), I built Business Epics, Features and Enablers for Omni-Channel CMS and the new Digital Signage solution to link development work directly back to business objectives. Ensured features and enablers were correctly prioritised into a development backlog and all teams understood the acceptance criteria.• Business and technical stakeholder management and team building across offshore squads in Egypt and outsourced squads in India resulting in 4 Program Increments being planned and successfully delivered. Squad engagement lead to productivity increased across each successive PI.• Setup and ran key Agile governance and reporting ceremonies (processes, meetings and dashboards) using Confluence and Jira to provide portfolio and program level tracking via Kanban boards.• Scaled Agile coaching of the Leadership Team, Release Train Engineer, and Product Owners. Weniger anzeigen • Initial 3 month piece of work to deliver the Omni-Channel CMS strategy extended to 1 year.• I assessed current capabilities across all channels in Vodafone Group and Markets, and aligned with the existing enterprise architecture and commercial requirements to deliver both the strategy and delivery plan.• Re-launched an internal Digital Signage solution starting with a redesigned UX ((based on personas, customer journey mapping, and process design), resulting in the solution being selected by Vodafone Internal Communications to replace their externally supplied solution.• Working with lead operating companies (UK, PT, ZA, RO), I built Business Epics, Features and Enablers for Omni-Channel CMS and the new Digital Signage solution to link development work directly back to business objectives. I ensured features and enablers were correctly prioritised into a development backlog, aligned to the Architecture Runway (solution architecture), and all teams understood the acceptance criteria.• Aligned to the Enterprise Architecture (TOGAF), I delivered the vision, design, governance and guidance on the CMS technical roadmap and architecture (Drupal 8) to teams in 14 global operating companies (AL, CZ, DE, ES, GR, HU, IE, IT, NZ, PT, RO, TR, UK, ZA).• Business and technical stakeholder management and team building across offshore squads in Egypt and outsourced squads in India. 4 Program Increments were planned and successfully delivered. Squad engagement lead to productivity increased across each successive PI.• Setup and ran key Agile governance and reporting ceremonies (processes, meetings and dashboards) using Confluence and Jira to provide portfolio and program level tracking via Kanban boards.• Delivered successful bid for CMS to Vodafone Albania to support their “Juth” App and website.• Provided consultancy to Leadership Team on Scaled Agile program delivery, and agile coaching with the Leadership Team, Release Train Engineer, and Product Owners. Weniger anzeigen Contract Lead Technical Architect for Mobile App with Vodafone Group Retail team. • Delivered strategic technical vision, end-to-end solution architecture, high-level design and technology roadmap, as well as guidance and governance for tactical deliveries. Designed integration solutions for Local Market back-end systems, including in-app purchase, appointment booking and retail logistics.• Technical input and assessment into RFP process with vendors for in-app SDK solution.• Worked closely with commercial teams to ensure the right balance between new capabilities and solutions, and getting full value from existing solutions.• Provided guidance and consultancy on Agile program delivery. Weniger anzeigen
SAFe Product Manager for Omni-Channel Content Management
Apr 2019 - Jan 2020Lead Solution Architect for Omni-Channel Content Management
Apr 2018 - Jan 2019Solution Architect
Jan 2018 - Jan 2018

Clue Computing
Aug 2020 - Nov 2021Delivered the Agile transformation program I previously defined as a consultant: defined, planned, and delivered strategic changes to ensure effective Agile software delivery, recruited developers, scrum masters and product owners to ensure success, and implemented metrics and reporting to track progress and effectiveness.Overhauled testing procedures and policies to formalise quality control and embed non-functional testing (performance and accessibility) and code reviews (Sonarqube and Whitesource) in the release process.Setup and delivered architecture reviews to drive an enabler roadmap to support unit test and supportability improvements.Setup and delivered infrastructure reviews to drive a platform roadmap to drive a standardised approach to customer delivery (SaaS), including backup & restore, WAF profiles, and alerting & monitoring.Delivered end-to-end governance of all Clue Software delivery projectsCoached leaders, teams, and Scrum Masters in Lean-Agile practices and mindsets, and driving the Lean-Agile transformation program.Setup and provide pastoral care and ongoing personal development to the technical teams. Weniger anzeigen Driving change at Clue Computing by delivering a comprehensive agile review and transformation plan to achieve efficient and effective software delivery.Restructured the Agile Release process to ensure delivery stability and regular scheduled releases with a roadmap for customer feature delivery.Documented processes and policies for Secure Software Delivery to achieve ISO27001 certification.Working at all levels of the organisation to embed DevOps best practice, solution architecture and design excellence, and strategic IT governance. Weniger anzeigen
Head of Technology
Jan 2021 - Nov 2021Scaled Agile Consultant (contract)
Aug 2020 - Jan 2021

AtkinsRéalis
Jan 2022 - nowPrincipal Solutions Architect
Penguin Random House UK
Feb 2022 - Jan 2022Interim Head of AnalyticsDefined, planned, and delivered a digital analytics programme. • Delivered the Adobe Analytics and Target technical blueprint, KPI Framework and Solution Design Reference. • Led an offshore team to deliver new and updated reports for digital and marketing teams, standardise the digital data layer, and implement the solution. • Defined and delivered technical governance, centre of excellence operating models, and training plans for analytics.• Supported recruitment and selection of the new internal Head of Marketing Technology, and provided comprehensive handover of the programme. Weniger anzeigen
Licenses & Certifications
- View certificate

Certified SAFe® 6 Practice Consultant
Scaled Agile, Inc.Mar 2023 - View certificate

SAFe Ready to Train
Scaled Agile, Inc.Mar 2023 - View certificate

Certified SAFe® 4 Program Consultant
Scaled Agile, Inc.Apr 2019 - View certificate

Certified SAFe® 5 Program Consultant
Scaled Agile, Inc.Jun 2022
Volunteer Experience
UK Search Award Judge
Issued by Don't Panic Events on Oct 2016
Associated with Ed Fletcher FBCS CITPChartered Assessor
Issued by BCS, The Chartered Institute for IT on Oct 2025
Associated with Ed Fletcher FBCS CITP
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