
Sarah Schreck
Journalist

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About me
Designer | Storyteller | TEDx Speaker
Education

Creekside High School
-High School DiplomaActivities and Societies: New Media & Emerging Technology Academy, Advanced Scholars Program, Marching Band, International Thespian Society, Art Club, Theatre Mainstage, Glee Club Honors Societies: Math Honors Society, National Honor Society, Science Honor Society, Art Honor Society, English Honor Society, Hispanic Honor Society

Carnegie Mellon University - Heinz College of Information Systems and Public Policy
2018 - 2020Master of Arts Management Arts Management
University of Central Florida
2014 - 2018Major: Advertising/ Public Relations Minors: Theatre & Performing Arts AdministrationActivities and Societies: LEAD Scholars, Theatre UCF, Honors College, Project Spotlight
Experience

The Creekline Newspaper
Aug 2012 - May 2014JournalistWrote engaging and informative articles about monthly school happenings

Bartram Trail Performing Arts Camp (BeaTPAC)
Jun 2013 - Jun 2014Annual CounselorAs a counselor at BeaTPAC, I was responsible for the safety, education, and engagement of six, seven, and eight year olds in a creative environment.

Independent
Aug 2015 - Aug 2018Playwright*First Miss and The Force of Gravity were featured ticketed performances at UCF Celebrates the Arts at the Dr. Phillips Center in downtown Orlando in the Alexis & Jim Pugh Theater.First Miss (2019) - Full LengthUCF Celebrates the ArtsDr. Phillips Performing Arts CenterFirst Miss (2017) - One ActProject Spotlight Fall One-Act FestivalUniversity of Central Florida*The Force of Gravity (2017) - Full LengthUCF Celebrates the ArtsDr. Phillips Performing Arts CenterThe Force of Gravity (2016) - One-Act Project Spotlight Spring One-Act FestivalUniversity of Central FloridaAn AA Meeting (2016) - Ten MinuteHonorary Mention at Project Spotlight Ten-Minute Play Competition (Best Written)University of Central FloridaSix / Five (2016) - One-ActProject Spotlight Fall One-Act FestivalUniversity of Central FloridaBlossoms (2015) - Ten MinuteWinner of Project Spotlight Ten-Minute Play Competition (Best Written)University of Central Florida Show less

Project Spotlight
Aug 2015 - May 2018Marketing DirectorAs the marketing director at this student-developed theatre organization, I designed all official graphics for our rebrand including a new logo, show posters and programs that can be seen here. I managed our online presence and outreach leading to record attendance in 2017. I ran show photography and livestreaming, and led organization constitution revision efforts.

UCF College of Sciences
Aug 2015 - Aug 2016Professor AssistantAssistant to Dr. Humberto Campins in a secretarial faculty. Assistance included brainstorming events, managing travel arrangements, graphic design services and organization.

Crank Creative
Aug 2015 - Aug 2016Social Media ManagerI was the first social media manager at this Orlando-based boutique advertising and public relations firm, and enjoyed setting precedent as I created and curated content for over a dozen clients' social networks.

Freelance / Self-Employed
Jan 2016 - nowFreelance Graphic and Web DesignerAs a freelance designer, I design personal branding materials including logos, business cards, and website design (through hosts including Wix, Strikingly, and SquareSpace), develop documents, posters, and marketing materials, paint portraits of animals and people, and social media content.For a full portfolio, visit www.sarahschreck.com.

Orlando Fringe
Feb 2017 - Jun 2017InternI served as the marketing director's right hand at the largest Fringe in the United States. I managed both pre-scheduled and live social media, designed marketing materials (Geofilters, posters, and banners), and served as a production assistant for multiple preview events.

Quantum Theatre
Oct 2018 - May 2019Marketing Intern- Managed social channels leading to a 89% boost in Reach and 86% increase in engagement in the first six months- Filmed and edited strategic video campaigns including Giving Tuesday series and show trailers- Composed press releases, weekly segmented email campaigns, and website copy to increase overall office capacity- Maintained and updated website copy and archives of reviews, previews, and other news coverage- Designed supplemental collateral (tickets, program inserts, brochures, education packets) in conjunction with graphic design contractors Show less

Pittsburgh Public Theater
Nov 2018 - Mar 2019Education Intern- Designed Free Student Matinee education guides in line with show-related branding- Co-hosted guided talkback/post-show conversations and accessibility nights- Supported annual Shakespeare Monologue competition logistics, social media coverage, and photography- Designed lobby posters for lectures and exhibitions- Ran show captioning using D-Scription devices

Pittsburgh Public Theater
May 2019 - Aug 2019Front of House
Greater Pittsburgh Arts Council
Jun 2019 - Dec 2022As the Manager of Marketing at the Greater Pittsburgh Arts Council, I market, manage, and make! From the management of our in-house campaigns, to running our social media, to writing slews of emails (and punny subject lines), to serving as a one-woman graphic design and video editing team -- I get to enjoy it all in the name of serving the arts and culture community.I work with the Senior Director of External Affairs and manage a rotation of interns. I produce the Arts Council's branded materials, paid advertisements, social media content, and digital content (including blogs, web copy, and graphics), and manage projects therein. Strategy development is a collaborative effort, full of exciting challenges in the course of my work (due to overlapping with the events of 2020). Often, my work will include writing press releases and supporting all other team members with marketing support. On a small team, we wear many hats! Over the years, one can also catch my photography, video production, motion graphic design, installation mock-ups, and more as part of the organization's output. I was even part of a team supervising a brand new website, as well as two regional marketing campaigns. My favorite part of the work is making a positive impact in the lives of local artists, and bringing a positive energy to every meeting. Show less - Design all in-house materials including brochures, booklets, video content, and signage- Assist with in-house digital campaigns that help to promote GPAC projects and events- Assist with the management of the Artsburgh Facebook page, and help to develop and a marketing plan for promoting Artsburgh- Draft social media posts and Facebook events for GPAC’s many external events; assist with other event promotions as assigned- Draft content for e-newsletter stories sent to GPAC members and partners each month- Assist with the implementation of Google Ads campaigns to support GPAC and Artsburgh web goals Show less
Manager of Marketing
Feb 2022 - Dec 2022Communications Specialist
Jun 2021 - Dec 2022Communications Assistant
Jul 2020 - Dec 2022Marketing Assistant
Jun 2019 - Jul 2020

Attack Theatre, Inc.
Sept 2019 - May 2020General Administration Intern
Quantum Theatre
May 2020 - Aug 2021Digital Marketing Specialist
Swell
Dec 2022 - nowDesignerAs the designer on the Swell squad, I dive into the creative challenge of successful storytelling in tiny, beautiful boxes. From UX/UI to video editing, from graphic designs to consulting with clients, my job is to tell a story that connects audiences with purpose-driven brands. I'm so proud to work at an agency that prioritizes clients doing social good and that is made up of kind, sharp team members.
Licenses & Certifications

Foundations of User Experience (UX) Design
Jan 2024
Adobe Certified Associate - Adobe Photoshop
Creekside High School Emerging Technology AcademyAug 2014
Adobe Certified Associate in Video Communication Using Adobe Premiere Pro CS6
AdobeAug 2014
Yoga Instructor Certification - Level I
Yoga AllianceJun 2022
Google Analytics
GoogleJun 2020
Google Ads
GoogleJun 2019
Volunteer Experience
Service Committee Volunteer
Issued by PRSA Pittsburgh on Jun 2020
Associated with Sarah Schreck
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