Carol Lambert

Experience

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  WKDI

  Jan 1990 - Jan 1992

  Radio Personality/News Director

  As on-air announcer, played music from the ‘60s and took calls from the audience. Researched, wrote, and delivered the local news. Wrote, produced, and voiced promotional spots for air.

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  NBC Sports Chicago

  Jan 1992 - Jan 1999

  Home Team Sports - Communications Coordinator

  Improved viewership through the regular development, production, and distribution of schedules, news releases, and programming guides to more than 4,000 cable affiliates, TV listings agencies, media outlets, and subscribers. Served as a primary contact for media inquiries. Designed and implemented community relations program.

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  NeighborWorks America

  Feb 1999 - Aug 2004

  Project Manager

  Advanced awareness of NeighborWorks Brand. Created internal “Mission Possible” launch to promote staff alignment with core values and proper use of corporation’s identity system. Expanded NeighborWorks network’s capacity for marketing and outreach. Directed corporate and network participation in flagship community development initiative - National NeighborWorks Week. Supported more than 200 organizations, 700 events, 17,000 volunteers, and 30,000 community participants. More than 80 percent of host organizations received media attention. 93 percent generated revenue for subsequent projects. Show less

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  Freddie Mac

  Aug 2004 - Sept 2009

  Communications Manager

  Served as communications consultant and internal liaison between corporate communications and business area client. Led eight member account team, providing strategic counsel, project management, and tactical support on variety of financial education projects, many designed for use in multicultural markets. Reintroduced the corporation’s flagship initiatives—CreditSmart and Don't Borrow Trouble. Initiatives successfully used in major campaign to increase mortgage purchases.

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  U.S. Department of the Treasury

  Oct 2009 - Apr 2015

  Director - Marketing & Outreach

  Served as Director of Marketing and Outreach for Treasury’s Making Home Affordable (MHA), a federal program designed to help homeowners get mortgage help and avoid foreclosure. In that role, Lambert oversaw and led the successful advancement of an integrated marketing, communications, and outreach approach to building program visibility and increasing homeowner participation.Lambert deployed a range of strategies to increase public awareness of MHA. She directed the program’s paid and public service advertising, legislative and public affairs efforts, social media, search engine marketing, and e-mail campaigns. She was also responsible for the program’s market research, brand management, and its award-winning website.Lambert led a strong community engagement effort, during which she co-hosted events to facilitate real-time solutions for struggling homeowners; engaged local and national organizations to increase public awareness; directed the program’s presence at conferences and events; and facilitated training to bolster housing counselors’ program knowledge and ability to assist homeowners. Show less

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  Bureau of the Fiscal Service

  Sept 2015 - Sept 2017

  Director - Outreach and Strategic Partnerships

  Served as Director of Outreach and Strategic Partnerships for Treasury’s myRA program, a retirement savings option backed by Treasury and designed especially for those without access to a retirement savings plan at work. In that role, Lambert was responsible for increasing public awareness and inspiring program participation by engaging consumers directly, and by reaching potential savers through employers, government agencies, business and community leaders, financial educators, and other influencer groups. By working with and through these partner organizations, Lambert sought to share myRA with many of the millions of Americans who need a simple, safe, and affordable way to save for the future. Show less

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  Bureau of the Fiscal Service

  Jan 2019 - Sept 2023

  Director - Communication, Engagement, and Outreach

  Served as Director of Engagement and Outreach for the Administrative Resource Center, a Federal Shared Services Provider at the US Department of the Treasury’s (Treasury) Bureau of the Fiscal Service. In that role, Lambert was responsible for advancing adoption of shared services by promoting industry awareness, conducting outreach to federal agencies, overseeing account and relationship management, and supporting the customer experience.

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  White House Leadership Development Program

  Oct 2023 - now

  Fellow

  Honored to have been selected into Cohort 9 of the prestigious White House Leadership Development Program. Grateful to serve in the Executive Office of the President, Office of Management and Budget, Office of the Federal Chief Information Officer (Digital Experience).