Robert Burns

Experience

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  KLFY TV 10

  Jun 2008 - Jun 2010

  General Assignment Reporter
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  WINK NEWS

  Jul 2010 - Nov 2013

  General Assignment Reporter/Sports Anchor
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  St. Matthew's House (Southwest Florida)

  Nov 2013 - Jul 2015

  Communications and Marketing Manager

  Conceptualized, devised, and oversaw comprehensive internal and external communication programs and strategic blueprints for the organization. Led affirmative media coverage across local and national outlets, including esteemed platforms like CNN and USA Today. Managed crises, steered corporate messaging, and influenced perceptions on pivotal subjects like organizational growth and local expansion. Executed media campaigns for the introduction of new services, such as integrating social media, orchestrating local media tours, producing multimedia news releases, developing electronic press kits, and engaging in trade events.● Produced various communication materials, including press releases, standby statements, data sheets, fact sheets, and product and corporate backgrounders.● Directed various fundraising and event planning endeavors by showcasing adept management of a departmental budget totaling $198K.● Drove a 260% surge in web traffic by orchestrating a website redesign. Show less

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  FOX 5 San Diego (KSWB-TV)

  Dec 2015 - May 2017

  General Assignment Reporter

  Investigated, researched, and reported on various news stories to ensure accurate, balanced, and engaging coverage for print, online, or broadcast platforms. Adapted to diverse topics and news beats to deliver insightful narratives ranging from breaking news to in-depth feature stories. Spearheaded live reporting during prime weeknight slots at 4:00, 5:00, and 7:00 while ensuring comprehensive and compelling coverage.● Emmy-nominated reporter in 2016 and 2017.● Engaged in in-depth reporting of several pivotal national events, notably the Trump Presidential Campaign Riots, and conducting thorough investigations into many high-profile criminal cases. Show less

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  Nexstar Media Group, Inc.

  May 2017 - May 2019

  Evening News Anchor

  Steered the evening news broadcast with an authoritative and engaging on-air presence while delivering timely and accurate news stories to a diverse audience. Conducted thorough research to gather pertinent information, fact-check sources, and create well-structured news scripts that inform, educate, and captivate viewers. Co-anchored the top-rated 5:30 and 9:00 p.m. newscasts. Enriched multiple newscasts with live and recorded reports.● Amplified brand growth on social media by an impressive 83% year-over-year by showcasing a keen understanding of engagement strategies.● Guided and nurtured incoming reporters and producers while fostering their professional development and seamless integration.● Orchestrated remarkable ratings expansion across the show portfolio, driving viewership to new heights. Show less

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  Sunnking

  Oct 2019 - Jun 2024

  Exhibit proficiency in product go-to-market strategy, SEO implementation, and content blueprinting to streamline product launches, promotional efforts, cross-brand collaborations, and evergreen campaigns while fostering customer engagement across the funnel. Deliver executive-level media training to enhance communication prowess and media interaction acumen. ● Developed comprehensive B2B and B2C marketing initiatives to introduce, showcase, and endorse services, products, and narratives to existing and prospective clients, increasing lead generation by 73%.● Secured exposure valued at over $4M through acquiring more than 400 media mentions.● Boosted monthly website visitors from 3k to an outstanding 24k.● Amplified social media following by an impressive 140%. Show less

  • Director of Communications

    Oct 2023 - Jun 2024

  • Director of Marketing & Digital Media

    Oct 2019 - Oct 2023
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  Coolibar - Technical. Elegant. Sun Protection You Wear.®

  Jun 2024 - Jan 2025

  Marketing & Public Relations Manager

  Led comprehensive communication strategies to enhance organizational reputation, drive public engagement, and achieve strategic objectives. Developed and executed impactful campaigns, securing significant media coverage and establishing brand partnerships. Cultivated relationships with community stakeholders and influencers to promote initiatives and produced targeted communication materials tailored for diverse audiences.● Directed high-impact PR strategies, securing $62M in media coverage and enhancing public visibility.● Led collaborations with prominent brands like the Miami Dolphins, REI, The Melanoma Research Foundation, and the City of Tampa to boost community engagement.● Established partnerships yielding over $100K in additional revenue, contributing to economic growth.● Developed targeted communications, including press materials, videos, visual campaigns, and executive messaging, tailored for diverse audiences.● Cultivated influencer relationships, advancing the company reputation and outreach initiatives. Show less

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  City of Sunrise

  Feb 2025 - now

  Director of Marketing and Communications