Louise Freeborn

Louise Freeborn

Retail Associate

Followers of Louise Freeborn1000 followers
location of Louise FreebornUnited Kingdom

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  • Timeline

  • About me

    Integrated Marketing Manager @ Isla Health | ACIM Member

  • Education

    • Robert Gordon University

      2018 - 2022
      Bachelor of Arts - BA Public Relations/Image Management 1st class honours

      Dissertation - I received full marks with 1st marker saying "Overall this is an excellent piece of work – well done", the focus of this research was marketing for SME growth Marketing - Developing contemporary marketing practisesWebsite Creation - HTML & CSSSocial Media - Content creation, planning and scheduling Public Relations - Crisis management, press release writingIntegrated Marketing Communications - More advanced marketing communications

  • Experience

    • Card Factory

      Nov 2017 - Mar 2018
      Retail Associate
    • Fossil Group, Inc.

      Mar 2018 - Sept 2020
      Supervisor
    • Legasea

      Sept 2020 - May 2022

      My role includes social media management, press release and website article writing, content creation, search engine optimisation as well as more traditional marketing practices.I drove social media engagement and doubled Legasea’s social media following during my year-long internship.

      • Marketing Assistant

        Aug 2021 - May 2022
      • Digital Marketing Intern

        Sept 2020 - Aug 2021
    • Isla Health

      May 2022 - now

      - Strategic, multi-channel campaign planning, implementation and analysis - Events management, including lead and traffic generation (in-person and webinars)- Email marketing and analysis - Growth marketing dashboard creation and maintenance- Stakeholder relationship management - CRM management (Hubspot)- Paid media creation and management (LinkedIn and Meta)- Press launches - Organic and paid content creation- Monthly analytics analysis - Writing award applications - Event planning- Press release writing- Co-Develop marketing strategies - Design and oversee the creation of all collateral - Email marketing - Stakeholder relationship building and management with our clients and prospective clients

      • Integrated Marketing Manager

        May 2024 - now
      • Marketing Manager

        Aug 2023 - May 2024
      • Marketing Associate

        May 2022 - Aug 2023
  • Licenses & Certifications

    • CIM ACIM Member

      CIM | The Chartered Institute of Marketing
      Aug 2023
      View certificate certificate
    • CIM Level 6 Award in Strategy and Planning

      CIM | The Chartered Institute of Marketing
      Mar 2025
      View certificate certificate
    • CIM Affiliate Studying Member

      CIM | The Chartered Institute of Marketing
      Oct 2024
      View certificate certificate