Tatiana Negovskaya

Experience

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  ExxonMobil

  Jan 1998 - Jan 2005

  Marketing

  - Develop and implement the communication strategy for Mobil and Esso brands across Russia, Ukraine and Belarus to support growth through regional and new segment expansion in B2B and B2C- Work closely with distributors and key partners (OEMs and Car Dealers) to develop and implement joint marketing programs- Coordinate sponsorship and events - Coordinate market study for B2C and B2B segments- Act as local focal point for brand standards, ensure alignment between local activities and global strategies Show less

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  Nutricia

  Oct 2005 - Jun 2006

  Brand manager Nutrilon

  - Assures fulfilment of company targets related to the Brand in terms of sales volume, value and profitability.- Leading cross-functions team for execution of integrated Brand strategy through New products / package launches, Product range design, Demand forecasting, Pricing initiatives.- Elaborate and implement Brand communication plan for Medical and Consumer channels.

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  Shell Oil Company

  Jun 2006 - Oct 2008

  Fuels marketing / Brand & communication

  - Drive the implementation of Fuels and Forecourt product and pricing initiatives at the local level- Ensure local CVP adheres to the global Retail CVP- Coordinate at local level market study and customer survey- Act as local focal point for brand standards, manage and build Shell Brand value

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  DuPont

  Oct 2008 - Oct 2013

  Marketing Solutions and Brand Leader, Eastern Europe

  - Elaborate and implement Corporate Marketing Communications plan in the Region- Enhance DuPont brand positioning with focus to growth - Lead xBUs projects for Industry positioning in Eastern Europe- Implement and manage digital communications strategy for Russia- Drive lead generation and support sales objectives with proactive CRM program

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  Pfizer

  Jan 2014 - Dec 2018

  External Communications Manager

  - Ensuring qualitative awareness about Pfizer Russia activities, products and programs among the key audiences by targeted and positive media coverage;- Provide BUs with effective business oriented PR support to perform business plans: Oncology, Vaccine, Rare Disease, Consumer Health;- Provide communication support to Company's strategic initiatives and programs: Localization, Education, CSR;- Employer branding communication support;- Managing Pfizer Education program with key universities. Show less

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  Sanofi

  Mar 2019 - Dec 2023

  Patient Relations and Strategic Programs Manager
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  AbbVie

  Oct 2024 - now

  Communications and Patient Relations Manager